06/15/2026
Parts and Service under the same roof. Two different pricing strategies. Two different scoreboards.
That gap is quietly costing dealerships real money.
In this clip, Maureen Martin and James Grogan (Dynatron Software) make the case that you can't optimize fixed ops one department at a time. When parts pricing and service pricing finally speak the same language, retention goes up and margin stops leaking.
It's not a parts problem. It's not a service problem. It's an alignment problem, but the good news.. It's fixable!