Benna Ford Roush

Benna Ford Roush We are proud to be your local Ford dealer and exceed your expectations with service, new car sales and used car sales!
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We offer the finest used cars in the Northland! All of the used vehicles are Wisconsin Inspected per Wisconsin State law and any necessary repairs are done before it is available for sale on our lot. Also, every vehicle comes with a fresh AutoCheck report so you can see the entire vehicle history. Make your next pre-owned vehicle purchase with confidence at Benna Ford! When it comes to brand new F

ord vehicles we offering EcoSport, Escape, Edge, Explorer, Maverick, Ranger, F-150, Super Duty, Bronco Sport, and Bronco. Benna Ford is also known for our customized lifted F-150's and Ford Mustangs. We are a specialty vehicle dealership offering customized upfits from brands like Roush, Tuscany Motor Co., Shelby and Waldoch. Our service customers appreciate working with the factory-trained, certified expert technicians in our friendly, fast and reliable full service garage for all of their maintenance and repair needs, including oil changes, tire rotations, new and replacement tire sales (we offer 13 major tire brands including Goodyear, Continental Tire and Michelin), brake service, batteries, tune ups, radiator, engine and electrical repairs and of course, any Ford warranty work you may need. Benna Ford continues to provide the best customer experience in the Northland when it comes to both service and sales. We have been voted Duluth News Tribune's Best of the Best New and Used car dealership year after year and also are in the top 100 stores in the nation when it comes to reputation. Call 715-394-8669 and see for yourself why Benna Ford is your Superior Ford Dealer.

05/30/2026

Thanks for tuning in to Saturday Morning Cartoons! Don't miss the last day of Swing Into Spring Savings. Get low monthly payments on our entire Pre-Owned inventory, as well as a $500 gas voucher with every purchase* and $1,500 minimum trade-in with Cash For Clunkers.** It all ends today at 5:00PM - make sure to stop on by!
https://bit.ly/SwingIntoSpring-LAST-DAY

We're happy to announce that Ford Employee Pricing is not ending! Enjoy another month of paying what we pay on your favorite Ford models.*** That's American Value For American Values.
https://bit.ly/NewFordVehicles-EmployeePriced

*Get a $500 gas voucher with the purchase of a new or pre-owned vehicle. Not to be combined with any other offers. See dealer for complete details. Offer ends 5/30/2026.
**Clunker offer is available on pre-owned vehicle purchases only. Not to be combined with any other offers. See dealer for complete details. Offer ends 5/30/2026.
***Available on the purchase or lease of an eligible new 2025 or 2026 Ford vehicle from a participating dealer. Excludes: 2025 Ford Escape®, 2025 Explorer®, 2026 Super Duty® Lariat®, King Ranch® and Platinum® models; all Chassis Cab and E-Series models; 2026 Bronco® Stroppe and all Raptor® models except 2025 Bronco Raptor; Mustang Dark Horse® SC, Mustang GTD™ models, Ford GT; Transit Wagon. U.S. residents only. Prior purchases not eligible. Other exclusions may apply. Must place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 7/6/26. See dealer for details.

The truck handles the towing while you handle the fun.2024 F-150 King Ranch with optional equipment and extra-cost color...
05/25/2026

The truck handles the towing while you handle the fun.

2024 F-150 King Ranch with optional equipment and extra-cost color option shown.

We would like to thank our brave Active and Retired Service Members this Memorial Day! Benna honors the heroes who gave ...
05/25/2026

We would like to thank our brave Active and Retired Service Members this Memorial Day! Benna honors the heroes who gave their lives in service to our nation. Thank you. We also hope you and your families had a safe and happy Memorial Day weekend!

Parts and Service will be closed today, May 25th, and Sales will be open 9:00am to 5:00pm. We hope to see you here!

05/23/2026

Thanks for tuning in! We are beginning the show this week by wishing you and your family a safe and happy Memorial Day weekend. More importantly, we would like to thank our Active and Retired Military Members for their Service!

In honor of Memorial Day, Benna is matching the Ford military discount for a total of $1,000 in extra savings for the month of May!*
https://bit.ly/MemorialDay-NewFordVehicles

Parts and Service will be closed on Memorial Day, Monday May 25th, but Sales will be open to give you every opportunity to take advantage of these amazing offers.
https://bit.ly/SwingIntoSpringSavings-BennaFord

We can't wait to see you this weekend at 3022 Tower Ave, Superior, WI!

*Get $1,000 towards the purchase or lease of a qualifying New Ford Vehicle. Not all vehicles will qualify. Eligible buyers will recieve $500 Military Recognition Exclusive Cash Reward from Ford, plus $500 from Benna Auto Center. Both active and retired military members qualify for military discount. Not all buyers will qualify. Not to be combined with any other offers. See dealer for complete details. Offer ends 5/30/2026.

05/22/2026

Employee Pricing is back at Benna Ford! Don't miss your chance to pay what we pay on you next New Ford - https://bit.ly/Ford-Employee-Pricing

Get big savings on this 2025 Ford F-150 XLT Dark Trail today - https://bit.ly/2025-FordF150-DarkTrail

Employee Pricing available on the purchase or lease of an eligible new 2025 or 2026 Ford vehicle from a participating dealer. Excludes: 2025 Ford Escape®, 2025 Explorer®, 2026 Super Duty® Lariat®, King Ranch® and Platinum® models; all Chassis Cab and E-Series models; 2026 Bronco® Stroppe and all Raptor® models except 2025 Bronco Raptor; Mustang Dark Horse® SC, Mustang GTD™ models, Ford GT; Transit Wagon. U.S. residents only. Prior purchases not eligible. Other exclusions may apply. Must place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 7/6/26. See dealer for details.

A little dirt on the tires never hurts.
05/22/2026

A little dirt on the tires never hurts.

Load up, head out and let the trail take it from there.2024 F-150 Lariat with optional equipment shown.
05/21/2026

Load up, head out and let the trail take it from there.

2024 F-150 Lariat with optional equipment shown.

Feel the call of the wild? Whether you're new to off-roading or ready to level up your skills, Bronco Off-Roadeo® is bui...
05/20/2026

Feel the call of the wild? Whether you're new to off-roading or ready to level up your skills, Bronco Off-Roadeo® is built for you.

Join our Owner Exclusive Half-Day Adventure or bring your own Bronco and take on epic terrain with guidance from expert Trail Guides.

2023 Bronco Badlands model with optional equipment and extra-cost color option shown.

The Mustang Mach-E® makes everyday plans a little more efficient.
05/18/2026

The Mustang Mach-E® makes everyday plans a little more efficient.

05/16/2026

Thanks for tuning in to Saturday Morning Cartoons! Now is the best time to buy at Benna Ford because we have unbelievable incentives across the board.

Starting strong with our Pre-Owned Swing Into Spring Sales Event - drive into Summer with low monthly payments, no payments for 90 days*, and $1,500 minimum cash for clunkers!**
https://bit.ly/SwingIntoSpringSavings

Ford Employee Pricing is Back at Benna Ford! We’re opening the doors and giving you access to the same pricing typically reserved for Ford employees. That means no guesswork, no back-and-forth - just straightforward, transparent pricing on qualifying new Ford cars, trucks, and SUVs.
https://bit.ly/BennaFordEmployeePricing

In honor of Memorial Day, Benna is matching Ford's military discount for a total of $1,000 in savings through the month of May!*** Make sure you don't miss these great deals - only at Benna Ford.

*No payments for 90 days available on eligible pre-owned vehicles. 1st payment deferred up to 90 days from sale date. Interest accrues from sale date. For well-qualified buyers, not all buyers will qualify. Contact dealer for complete details. Offer ends 5/30/2026.
**Clunker offer is available on pre-owned vehicle purchases only. Not to be combined with any other offers. See dealer for complete details. Offer ends 5/30/2026.
***Get $1,000 towards the purchase or lease of a qualifying New Ford Vehicle. Not all vehicles will qualify. Eligible buyers will receive $500 Military Recognition Exclusive Cash Reward from Ford, plus $500 from Benna Auto Center. Both active and retired military members qualify for military discount. Not all buyers will qualify; some restrictions may apply. Not to be combined with any other offers. See dealer for complete details. Offer ends 5/30/2026.
Ford Employee Pricing available on the purchase or lease of an eligible new 2025 or 2026 Ford vehicle from a participating dealer. Excludes: 2025 Ford Escape®, 2025 Explorer®, 2026 Super Duty® Lariat®, King Ranch® and Platinum® models; all Chassis Cab and E-Series models; 2026 Bronco® Stroppe and all Raptor® models except 2025 Bronco Raptor; Mustang Dark Horse® SC, Mustang GTD™ models, Ford GT; Transit Wagon. U.S. residents only. Prior purchases not eligible. Other exclusions may apply. Must place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 7/6/26. See dealer for details.

Address

3022 Tower Avenue Bldg. A
Superior, WI
54880

Opening Hours

Monday 8:30am - 7pm
Tuesday 8:30am - 7pm
Wednesday 8:30am - 7pm
Thursday 8:30am - 7pm
Friday 8:30am - 6pm
Saturday 9am - 5pm

Telephone

+17153948669

Website

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