Virginia Beer Wholesalers Association

10/19/2026

Ever wonder how b**r gets from the warehouse to your local grocery store, convenience store, restaurant, or bar?

B**r route salesmen do much more than deliver. They manage a regular route of accounts, check inventory, restock shelves and coolers, rotate products for freshness, build displays, and work directly with retailers to keep the right products available.

They also build lasting relationships with the businesses and communities they serve — making them an important part of Virginia’s Three-Tier System.

The next time you pick up your favorite b**r, remember the route salesman who helped get it there. 🍻

From the warehouse to your neighborhood — Virginia’s b**r distributors deliver.

**rsToThat **rDistributors **rRouteSalesman **rDistribution **rIndustry **r

10/16/2026

Fall is pouring in! 🍂🍺 Crisp air, colorful leaves, cooler days, and seasonal brews make autumn something to celebrate. Here’s to good b**r, great company, and all the flavors of fall. Cheers! 🍻

**rsToThat **r **r **rLovers **rLovers **rs **r **r

10/12/2026

Why does the Three-Tier System matter?

Virginia’s Three-Tier System separates alcohol producers, independent distributors, and retailers, creating checks and balances throughout the marketplace. This structure is designed to prevent market domination while helping regulate and track alcohol from production to sale. For Virginia’s b**r industry, that means four important benefits: Competition. Choice. Accountability. Tax Collection. That’s the role of Virginia’s Three-Tier System.

**rsToThat **r **rDistribution

10/07/2026

Partner with Virginia’s b**r distributors in 2027! 🍺 The VBWA Associate Member Program is a great way to connect with Virginia’s b**r distribution community, build relationships, and showcase the products and services your company provides. We’d love to have you join us in 2027! Learn more about Associate Member benefits and apply here: bit.ly/4dWyaR1. Cheers!

**rsToThat

10/06/2026

Artisanal Brewing Ventures is our Associate Member of the Month!

Artisanal Brewing Ventures was founded in 2014 to bring expertise and resources to the business side of the craft beverage industry. ABV has a significant portfolio of breweries and brands, including Bold Rock, Southern Tier, Victory, and Sixpoint. It provides these brands with professional resources, expertise, and support while safeguarding their independence and authenticity. The company is a top-ten regional craft company in the U.S. and holds a leadership position in six of the country’s top 50 craft markets. ABV is headquartered in Charlotte, North Carolina, and has operations in Nellysford, Mills River, Lakewood, Buffalo, Cleveland, Pittsburgh, the metro Philadelphia area, and NYC.

Thank you, Artisanal Brewing Ventures, for your support!

**rsToThat

10/05/2026

VBWA Distributor Members - The countdown is on for February’s Legislative Conference! Please register for VBWA’s two-day, distributor-only event, held at the Omni Richmond Hotel, 100 S. 12th Street, Richmond, VA (February 3-4, 2027). There is no charge to attend. Register here: bit.ly/4jG8oUN

**rsToThat

10/02/2026

This month, the Virginia B**r Wholesalers Association is proud to spotlight Jeff Morris of Danville Distributing Company, a dedicated member of Virginia’s b**r distribution community for more than 35 years!

Jeff began his career loading trucks in the warehouse and went on to spend nearly 16 years as Warehouse Manager. Today, he serves as Danville Distributing Company’s Draft Specialist. Throughout his career, Jeff has built a reputation for being one of the company’s most reliable and dedicated employees.

Outside of work, Jeff is first and foremost a family man. He and his wife, Toni, have been married for 34 years and have two children and one grandchild. He also enjoys traveling the country and taking cruises with family and friends.

Jeff is a music lover who enjoys a wide variety of genres — and he even plays the drums! When it comes to b**r, he says two favorites are Wicked W**d Pernicious and, with a sense of humor, “anything cold and free made by Anheuser-Busch.”

🌟 EMPLOYEE SPOTLIGHT OF THE MONTH 🌟
Jeff is also a proud veteran of the United States Coast Guard. Over the course of his career, he has collected some memorable experiences, including meeting August Busch III, seeing the Anheuser-Busch Clydesdales in person, and meeting Martina McBride while working a special event.

One of Jeff’s favorite parts of working in the b**r industry is being out in the community and meeting people from all different walks of life — something he says makes the business especially rewarding.

Across Virginia, employees like Jeff are the backbone of the b**r distribution industry. They keep supply chains running, support local businesses, and ensure that the brands you know and love reach store shelves and restaurants across the Commonwealth. Jeff’s loyalty, expertise, and 24 years of service embody the very best of what makes this industry thrive.

Thank you, Jeff, for your hard work, dedication, enthusiasm, and the many contributions you've made to Danville Distributing Company and Virginia's b**r distribution industry. Cheers to 35 incredible years! 🍻

**rsToThat EmployeeSpotlight **rDistributors

09/30/2026

Ever wonder how your favorite b**r gets from the brewery to your local store, restaurant, or bar? 🍺 The three-tier system brings together brewers, independent distributors, and retailers to create a safe, competitive, and reliable marketplace. Check out our “What Is the Three-Tier System?” video on our website at https://vbwa.org/ to learn how Virginia’s b**r distribution system works—and the important role distributors play in getting great products to consumers across the Commonwealth.

**rsToThat **r **rDistributors **rWholesalers

09/28/2026

🍺 Cheers to National Drink B**r Day! 🍺 Today is a great day to raise a glass to the brewers, distributors, retailers, and hardworking people who help bring your favorite b**rs from the brewery to communities across the Commonwealth. Cheers to b**r! 🍻

**rsToThat **rDay **rDay **rDay **r **r **rDistributors **rLovers **r

09/25/2026

The NBWA’s 89th Annual Convention & Product Showcase is headed to Orlando, Florida, October 11-14 — and VBWA staff will be there! We’re looking forward to connecting with industry leaders, exploring the latest in beverage distribution, and representing Virginia’s independent b**r distributors. Planning to attend? Register here: bit.ly/46pXWZN

**rsToThat **rDistribution Regency **rIndustry **rDistributors **rWholesalers **rTradeShow

As consumer demand evolves and beverage categories continue to overlap, distributors are navigating new opportunities across b**r, spirits, RTDs, NAs and beyond.

Join these distributor leaders at NBWA’s 89th Annual Convention & Product Showcase for The Great Convergence panel, where they will share how they’re approaching these shifts in their markets and what they believe is next for b**r and beverage distribution.

Hear this session and more, October 11-14 in Orlando, FL. Registration link in the comments.