Richmond Ford Lincoln

Richmond Ford Lincoln Family Owned. Guest Focused. Driven By You. We are nearly as old as the Ford brand itself. So what sets up apart? We’re Driven By You.

We're Richmond's Most Awarded dealership: built on honest service, real relationships, and a car-buying experience shaped by more than 100 years of serving our community. Richmond Ford Lincoln's steadfast commitment to a better car buying experience has made us famous around our home state of Virginia and beyond. For 11 years in a row, we have been a recipient of the prestigious Ford President’s Award, given to dealers that show the highest levels of customer service, satisfaction, and overall experience. The name Richmond Ford is synonymous with real value and genuine customer loyalty. If you're looking for a new Ford vehicle our huge inventory is a great place to start! Every new Richmond Ford comes with over $1,662 in extras, including our exclusive 100,000-mile warranty. We also have one of the largest selections of Ford certified pre-owned vehicles, offered with an industry-leading seven-year/100,000-mile warranty that helps you buy with total confidence. Whether you’re shopping for work, play, or both Richmond Ford Lincoln has what you need. From thrilling Roush performance Mustang models to our Ford commercial trucks, you can count on finding your next vehicle or vehicle fleet here. We love our community, that’s why our involvement in it is so important to us. We were recently presented with the highly coveted 2015 Salute to Dealers Award from Ford, a special award that recognizes dealerships who go above and beyond when it comes to giving back to the communities in which they live and work. Your business helps us continue this work. Come see it for yourself, we would love to get you into a new or new-to-you vehicle!

09/23/2026

If new tires have been sitting on your to-do list, now might be the time to cross them off.

Right now at Richmond Ford, buy 3 tires and get the 4th for just $1.

Major brands. Ford-certified technicians. Service centered around you.

That's the Driven By You Difference. 💙

🛞 Schedule Your Service Today
👉🔗 https://shorturl.at/WJJtm

Thinking about trading up? Your current vehicle could be worth up to $1,000 more at Richmond Ford. 💙With our exclusive R...
09/18/2026

Thinking about trading up? Your current vehicle could be worth up to $1,000 more at Richmond Ford. 💙

With our exclusive Richmond Ford Trade-In Assist, eligible guests can get extra value toward their next vehicle.

If you have:

🚙 2010 or newer car, truck, or SUV
💰 Get up to $1,000 more for your trade
📅 Offer ends September 30

Come see what your trade is worth and find your next vehicle at Richmond Ford.

Driven By You Since 1916. 💙

09/16/2026

For more than 100 years, Richmond drivers have trusted us to help keep them moving. 💙

Right now, Buy 3 Tires, Get the 4th for just $1

✔ Major tire brands
✔ Ford-certified technicians
✔ Service built around you

Schedule your appointment today:
👉🔗 https://shorturl.at/oif1R

September is Hunger Action Month, and our Richmond Ford family of dealerships are joining the fight to Drive Out Hunger ...
09/15/2026

September is Hunger Action Month, and our Richmond Ford family of dealerships are joining the fight to Drive Out Hunger with Feed More right here in Central Virginia. 💙💚

All month long bring your nonperishable food donations to Richmond Ford Lincoln, Richmond Ford West, or West Point Ford and help us fill the Ford in our showroom for our neighbors in need.

Can’t make it to one of our dealerships? You can still help by donating online here: give.feedmore.org/fillaford

Last year, our guests, teammates, and community came together to collect 830+ pounds of food. This year, we want to do even more, and we need your help.

More food. More neighbors helped. More impact.

That’s what being Driven By You is all about. 💙

09/12/2026

Fall looks a little better from behind the wheel of a new Lincoln. ✨🍂

During the Richmond Lincoln Fall Upgrade Event, save up to $8,000 off select new Lincoln models and take advantage of rates as low as 0% APR.

Luxury, comfort, and an offer worth upgrading for, backed by our exclusive 100,000 mile warranty.

Explore the Lincoln lineup today at Richmond Lincoln. Central Virginia’s only Lincoln dealer.

Shop The Fall Upgrade Event At Richmond Lincoln ✨🍂
👉🔗 https://shorturl.at/vgU96

09/12/2026

🍂 Your upgrade starts here.

The Richmond Ford Fall Upgrade Event is on! Save up to $11,000 off plus get rates as low as 2.9% APR on select new Fords.

All backed by our exclusive 100,000 mile warranty.

Upgrade your ride and upgrade your dealership.

Competitive pricing. Award-winning service. And a dealership that’s been Driven By You for 110 years. 💙

Ready for an upgrade? Come see us this fall. 🍁
👉🔗 https://shorturl.at/axAEr

After 110 years in Richmond, we’ve learned that the vehicle is only part of the story. The way you’re treated is what pe...
09/11/2026

After 110 years in Richmond, we’ve learned that the vehicle is only part of the story. The way you’re treated is what people remember.

Thank you to all our guests who make us a part of their car-buying journey.

Driven By You. Since 1916. 💙

🍂 Your upgrade starts here.The Richmond Ford Fall Upgrade Event is on! Save up to $11,000 off plus get rates as low as 2...
09/09/2026

🍂 Your upgrade starts here.

The Richmond Ford Fall Upgrade Event is on! Save up to $11,000 off plus get rates as low as 2.9% APR on select new Fords.

All backed by our exclusive 100,000 mile warranty.

Upgrade your ride and upgrade your dealership.

Competitive pricing. Award-winning service. And a dealership that’s been Driven By You for 110 years. 💙

Ready for an upgrade? Come see us this fall. 🍁
👉🔗 https://shorturl.at/axAEr

09/07/2026

Sales is open today! Happy Labor Day, Richmond! 🎉

Find the biggest savings on our remaining 2025 inventory backed by $3,100 in DrivenCare Extras. Because when you buy here, you get a team that works as hard as you do. 💙🚗

👉 Shop Labor Day savings here: https://shorturl.at/0MCRw

CONGRATULATIONS to Ryan Preece Racing on his first NASCAR Cup Series win 🏁🏆Since having Ryan at the dealership a few wee...
08/30/2026

CONGRATULATIONS to Ryan Preece Racing on his first NASCAR Cup Series win 🏁🏆

Since having Ryan at the dealership a few weeks ago, we’ve been watching him battle for a spot in NASCAR’s playoffs and tonight, he’s IN!

Unbelievable race, Ryan, and showing what grit and being Driven By You is all about! 💙🏁

RFK Racing Roush Performance

Address

4600 W Broad Street
Richmond, VA
23230

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 6pm

Telephone

+18043585521

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