Straight Up Surfboards Hawaii

Straight Up Surfboards Hawaii Started in 1982, this Kailua brand gained international recognition for its quality goods.
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For custom boards and price estimates contact head shaper Kim Purington at:

(Phone): 1-808-284-0102
(e-mail): [email protected]

05/12/2026

Kailua, Hawaii

True to our roots. An 80s original that’s been around the globe and back!

We’re located at 333 Uluniu Street in Kailua, next to 808 Skate. Our original location was on Oneawa Street with many customers remembering our Kailua Road location at Windward Boats.

Share your memories of Straight Up in the comments below. Share the stoke with us and others.

More business info in our bio.

Used BoardsWe’re not necessarily a used board shop, but we do get a few of our own into the shop. Come on in and check t...
04/23/2026

Used Boards

We’re not necessarily a used board shop, but we do get a few of our own into the shop. Come on in and check them out!

6’2 x 20 3/4 x 2 3/4 - 37.5L
Problem Child
FCSII 5-fin
$395

5’7 x 19 1/2 x 2 3/8 - 28L
Turbo Tuna
Futures
$595

Namotu, FijiSurfing some of the best waves in the world? Be sure to stock up on our Straight Up tropical surf wax. Some ...
04/17/2026

Namotu, Fiji

Surfing some of the best waves in the world? Be sure to stock up on our Straight Up tropical surf wax. Some say it works best on a Purington Straight Up board, like Kalani’s 6’10 Love Child with red rails.

Stop by the shop to grab a bar of wax. And check out our stock boards, we got a Spring Sale going on right now. Buy a stock board, get a free day bag and 50% accessories.

Straight Up Surf
Kailua, Hawaii
Open Tuesday to Saturday

Spring SaleCome in and buy a new board and receive a FREE padded day bag! Also, choose a set of fins, traction and a lea...
04/15/2026

Spring Sale

Come in and buy a new board and receive a FREE padded day bag! Also, choose a set of fins, traction and a leash, all at 50% off.

Sale stats today. Valid on new boards 7’2 and under. Check our bio for business hours.

04/12/2026

Kawainui

“Kawai Nui (Great Freshwater) Marsh. Kawai Nui Marsh is the largest wetland remaining in the Hawaiian Islands. It covers nearly 830 acres in the Kailua ahupua’a.
Approximately 3,000 - 5,000 years ago, the marsh was a large lagoon that extended approximately a mile inland from the present shoreline. As the hillsides around the lagoon gradually eroded, sediments filled much of the lagoon to form Kawai Nui Marsh. Hawaiians converted the area to a large inland fishpond, once known as Kawai Nui Loko.”

Kailua is known for its beaches. It’s offshore islands. Its variety of ocean activities. However, a large part of Kailua is this protected wetland, Kawainui Marsh. And seen in this video by Christian Mosher we see the beautiful Ko’olau mountains in the distance as well as Olomana and its three peaks.

04/05/2026

Dyed Easter Egg

This stock Turbo Tuna still sits in the racks at the shop. Its colorful airbrush definitely has those Easter vibes. Happy Easter everyone!

5’11” x 20 1/4” x 2 7/16” - 31L - Future Fins Boxes

Shaped by Kim Purington

Designed for waist-high to slightly overhead waves, this performance twinny ditches the sluggish feel of a classic fish and amps up the drive with a pulled-in outline, meaning you can take this bad boy into head-high and hollow surf without skipping a beat.

Low Entry Rocker = Easy Paddling.
Get into waves early and glide with ease, so you can spend less time scratching for takeoffs and more time ripping down the line.

Flat to Deep Double Barrel Spiral Vee.
Translation? Maximum speed, buttery transitions, and seamless rail-to-rail flow, whether you’re cruising or cranking out turns in the pocket.

Fin Versatility for Your Style.
Ride it as a Twin +1 for extra hold, go full twin fin for classic looseness, or quad it up for extra control and drive when the waves are pumping.
The Turbo Tuna is all about speed, flow, and that electric twin-fin feel, because life’s too short for slow surfboards. Fire it up and let it fly!

A fresh batch Secret Sauce is our performance model for the Groms. Here’s a batch that will be under the feet of some ta...
03/30/2026

A fresh batch

Secret Sauce is our performance model for the Groms. Here’s a batch that will be under the feet of some talented young surfers. Keep an eye out for these at upcoming events, like NSSA, HSA and this summers Kailua Shorebreak Classic.

Rhea with her 5’0 Secret SauceA custom order for .mosk.surf shaped by Kim Purington. Upon placing the order, we offered ...
03/27/2026

Rhea with her 5’0 Secret Sauce

A custom order for .mosk.surf shaped by Kim Purington. Upon placing the order, we offered any airbrush that she wanted. This pink Pottz with checkers came out insane! Mahalo to Gavin for the colors.

Stock Boards1&2- 6’3 Chaos with Green Flames3&4- 6’3 Monkey Business 2 with Blue Fade5&6- 6’4 Problem Child with 5-fin O...
03/25/2026

Stock Boards

1&2- 6’3 Chaos with Green Flames
3&4- 6’3 Monkey Business 2 with Blue Fade
5&6- 6’4 Problem Child with 5-fin Option
7&8- 7’0 Love Child with Black Rails

Which would you pick?

Address

333 Uluniu Street Suite 103
Kailua, HI
96734

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 10am - 5pm

Telephone

(808) 284-0102

Website

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