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In a time when everybody is doing content marketing, creating meaningful content that stands out from the competition starts with your brand. "Marketing has always been about telling your brand’s story and connecting with customers," says Helga in her recent interview with AdForum.
Check out the full interview to learn about how we approach content at DPDK, the role branding plays in content marketing, the future of content in Web 3.0 and the metaverse, and how we've helped clients like Rosco Vision, Firstleaf, and IKEA reach their audience and build stronger connections through content marketing. 💡
Building an award-winning digital marketing campaign is hard work, but it's nothing our team can't handle. 🏆 We helped Rosco Vision craft a go-to-market strategy and multichannel campaign to launch their new product, DV6 - a state of the art dashboard camera that combines AI and road tracking to prevent road collisions.
In just five months, the campaign generated a 377% increase in marketing and sales qualified leads and an ad conversion rate of 14.5% - which is well above the industry benchmark of 2% to 3%. To top it off, we won 4 MarCom Awards!
Learn more about the project:
https://hubs.ly/Q01lD0yf0
AI technologies are taking the world by storm, and their emergence in the design field is particularly striking. That brings us to this month’s issue, which explores the shifting role of designers from creators to curators. ✨
But hold on tight, in this newsletter, we're also talking about how we spark life-changing conversations with Viamo - Digital Made Easy, uncover the power of emotional branding with Billink, create safer roads for a better future with Rosco Vision, and more.
Dive right in! 🌊
https://hubs.ly/Q01fYR-w0
Our partner Rosco Vision, an innovative leader in automotive vision safety, has made a great comeback with their refreshed look. 💪🔥
The new bold and powerful Rosco Vision brand is designed to communicate a balance between old and new, heritage and modernity. The renewed brand identity reflects Rosco Vision's technological innovations and commitment to creating safer roads.
Find out how we helped Rosco Vision modernize their brand here 👉
https://hubs.ly/Q019WlHn0
Here we are, on the road again! We are excited to turn the page to the next chapter of our event offerings. We couldn't do it alone! Allow us to introduce the experts in the room ➡️
https://www.napt.org/expertsintheroom
CC: Safety Vision | Thomas Built Buses | Zonar | Rosco Vision | Blue Bird Corporation | Transfinder | United Safety & Survivability Corporation | Tyler Technologies, Inc. | HopSkipDrive | ReaXium | IC Bus | Safe Fleet | Hydrotex | Micro Bird Inc. | Texas Association for Pupil Transportation
When considering new technologies, the main priority for school districts is pupil safety. As one of the industry’s leading technology providers, Rosco Vision has always been committed to developing innovative safety technologies.
http://ow.ly/h10r50HN9Y6
We’re stoked to share that our performance team has won platinum at the 2022 AVA Digital Awards. 🥳 The team was awarded for their teamwork and the incredible results achieved for our clients.
Last year, the team won 4(!) MarCom Awards for our work with Rosco Vision. With an AVA Digital Award in the bag, we’re off to a great start in 2022. 🚀
Way to go team! Ben Verschuur, Armands Paplavskis, Hoda Abouzeid, Babette Kleine Deters
Discover more below.
Congratulations to the Nokesville Volunteer Fire & Rescue Department on their recent order of a new E-ONE Fire Trucks (Official Site) Typhoon Custom Pumper!
•E-ONE Typhoon Custom Cab w/ 67.5" CA & 12" Vista Roof
•3/16" Extruded Aluminum Body
•Cummins Inc L-9 450hp Engine & Allison •Transmission 3000EVS Transmission
•Hale Products QMAX 1500gpm Single Stage Pump
•750 Gallon Water Tank
•Chicago-style Water Can Storage on Cab Exterior
•Vanner 2600-watt Inverter
•Akron Brass Appolo H-Riser Monitor
•Mermaid Manufacturing Medi-Kool Temperature Controlled Medical Cabinet
•Rosco Vision 4000-HYB Four-channel DVR w/ Accelerometer
•Hansen International, Inc. LED Backlit Handrails
•HiViz LED Lighting Firetech LED Headlights & Scene Lighting
We'd like to thank the Nokesville VF&RD for their continued faith and support of both Matheny Fire & Emergency as well as E-ONE with this latest purchase. We look forward to continuing this relationship well into the future providing Nokesville and Prince William County with the best fire apparatus available!
When considering new technologies, the main priority for school districts is pupil safety. As one of the industry’s leading technology providers, Rosco Vision has always been committed to developing innovative safety technologies.
http://ow.ly/h10r50HN9Y6
2021 has been an eventful year for us: we welcomed new team members, won awards for work with our awesome clients Rosco Vision and KNMP, and started exciting new partnerships with exceptional brands such as Oxfam Novib, HKliving.nl, and Erasmus MC.
What has remained constant is our commitment to equality, diversity, and inclusion (EDI). We strive to be a more diverse agency and believe that we need to work harder on creating an inclusive culture. As an organization that values sincerity, we also need to be transparent about our progress.
That's why, as we welcome 2022 it’s time to look back and reflect on the past year. The report shows our progress on EDI to date, looks at employee demographic data, and shares a snapshot of our key initiatives. We’re proud of how far we’ve come, and we look forward to making more meaningful progress over the next year. 🤝
Rosco Vision's newest advancements in collision avoidance include digital camera monitor technology that can replace traditional exterior rearview mirrors and 3D HD aerial surround view camera systems for visibility in blind zones around the bus.
http://ow.ly/RyLo50He9Mk
Hey you, yeah you! Ready to take on a micro adventure and feel the present moment?
Join us in exploring this design trend further in last month's newsletter, where we also celebrate four (!) MarCom Awards wins for our work with Rosco Vision, share our new hybrid work policy with unlimited vacation, and look back at Michael's talk on designing for scale at Adobe MAX.
🚀
https://newsletter.dpdk.com/2021/11/
Be in the Room with ALC Schools | Hydrotex | ReaXium | Rosco Vision | Safe Fleet | Safety Vision | Thomas Built Buses | United Safety & Survivability Corporation | Tyler Technologies, Inc. | Zonar this March! Register today for ACTS!® The Road Show - Houston ➡
https://www.napt.org/houstonroadshow
All set up at the 2021 Minnesota/Wisconsin Public Transit Conference in Duluth, MN! Minnesota Public Transit Association
Stop by and see our American Made vehicles!
Sending a big THANK YOU to our vendors for supplying parts and keeping our transit vehicles up to date with the latest and greatest transit technology!
Thermo King
PPG
Lift-U Division of Hogan Mfg., Inc.
Hendrickson
Safety Vision
Speed Pro
Valeo
EMP
Kenway
HED
Amerex Corporation
Wabtec Corporation
Hanover Displays
Transign
Rosco Vision
Meritor
MCC
Transmark
Lipert Components
Genfare
Pro-Vision
Trapeze
Thank you to everyone at Rosco Vision! NYC Department of Small Business Services Jonnel Doris had a great visit today for City Hall in Your Borough .
Our “ElBae” Proterra Inc. electric bus is at the Fall Conference Vendor Showcase! Rosco Vision is using the bus to showcase the Mobileye® Shield+ Collision Avoidance System.