SEMA Truck & Off-Road Alliance - TORA

SEMA Truck & Off-Road Alliance - TORA TORA is a volunteer council of SEMA that represents businesses in the truck and off-road industries.
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TORA's strives to provide:
-- Effective tools and resources to help members with day to day business
-- Exclusive TORA members-only networking
-- Opportunities to volunteer for SEMA and help lead the industry
-- Industry recognition through annual awards programs

Wait... is it paint or a wrap? 🔥The team at Sherwood Customs is turning heads with this stunning finish featuring Metal ...
09/02/2026

Wait... is it paint or a wrap? 🔥

The team at Sherwood Customs is turning heads with this stunning finish featuring Metal Paint Burgundy from Tinybot. It's the kind of craftsmanship that has you taking a second look.

Be honest... did you think it was paint at first? 👇

09/01/2026

Last chance! Know a person or business making a lasting impact on the truck and off-road industry? Nominate them for the 2026 TORA Hall of Fame, Retailer of the Year or Jessi Combs Ambassador Award by Friday, Sept. 4.

Help recognize the people and businesses whose leadership, service and commitment are moving the truck and off-road industry forward.

Award winners will be announced and celebrated at the 2026 SEMA Show. Submit your nomination today at www.sema.org/cn-awards.

Blue skies one minute. Storm clouds the next. That's Moab. 🌄The team at Bestop knows the best way to experience it is wi...
08/31/2026

Blue skies one minute. Storm clouds the next. That's Moab. 🌄

The team at Bestop knows the best way to experience it is with the top cracked open, taking in every mile, every view, and every change in the weather.

What's your favorite destination to drive with the top open? 👇

Stay connected with TORA! Join the virtual meeting in October. 🛻This event is a great opportunity to hear from the TORA ...
08/31/2026

Stay connected with TORA! Join the virtual meeting in October. 🛻

This event is a great opportunity to hear from the TORA Select Committee, learn about resources to help grow your truck or off-road business and get updates on advocacy efforts underway to protect our industry.

The panel discussion will explore how you can maximize your ROI at the SEMA Show as a truck and off-road professional, including tips from SEMA Show veterans.

With the SEMA Show quickly approaching, this meeting is your chance to ask questions and gain insight into preparing for the aftermarket industry’s biggest event of the year. Don't miss out.

🔗 Register: https://us06web.zoom.us/webinar/register/7517823171259/WN_x0r0Gz-yQ9uCFAovH02i0g #/registration

Easy access. Bigger adventures. The team at Küat Racks is showcasing the Pivot XD, making rear vehicle access smoother t...
08/28/2026

Easy access. Bigger adventures.

The team at Küat Racks is showcasing the Pivot XD, making rear vehicle access smoother than ever with 90° and 120° swing options. Built with rugged steel and backed by Kuat's No Worries Limited Warranty, it's designed to keep your gear accessible without slowing down your next adventure.

What's always mounted to your hitch rack, bikes, cargo, or something else? 👇

📸 Wild Mesa Media

Fuel Your Future! 🏎️SEMA is partnering with Blueprint Engines to host an education seminar and networking event in Kearn...
08/28/2026

Fuel Your Future! 🏎️

SEMA is partnering with Blueprint Engines to host an education seminar and networking event in Kearney, Neb., Sept. 25-26. 🤝

Built for shop owners & employees, builders, and automotive professionals, this new regional event will allow attendees to tour the Blueprint Engines warehouse, attend education seminars, and network with industry peers. 🏁

Don't miss out on this event, sign up now!

https://www.sema.org/event/fuel-your-future-regional-education-series-attendee

TORA has named Hollie Fowler, Owner of Seattime Syndicate, as the council's newest spotlight member! 👏 The incredible co...
08/27/2026

TORA has named Hollie Fowler, Owner of Seattime Syndicate, as the council's newest spotlight member! 👏 The incredible community behind the truck and off-road industry is what inspired Hollie to pursue a career in the automotive aftermarket.

"I saw people from all walks of life coming together through a shared love of building, modifying and pushing their vehicles to new limits," said Hollie. "That energy was contagious.

"I joined TORA because I believe the future of the off-road industry depends on strong leadership, collaboration and willingness to bring new perspectives to the table. Through Seattime Syndicate and MischiefMakerTV, I've had the opportunity to connect with enthusiasts, builders, manufacturers and business owners across the industry, and I've seen firsthand how important it is to advocate for our community."

📰 Read more: https://www.sema.org/news-media/enews/2026/35/tora-member-spotlight-hollie-fowler-pushes-vehicles-new-limits

Blacked out and built to impress. 🖤The team at Elevation Off Grid packed this Black Edition F-550 with premium upgrades,...
08/26/2026

Blacked out and built to impress. 🖤

The team at Elevation Off Grid packed this Black Edition F-550 with premium upgrades, from color-matched bumpers and flares to LiquidSpring Smart Suspension, 41" Goodyear tires, a WARN 16.5K winch, 360° vision, onboard air, and an all-black interior.

Which feature stands out to you the most? 👇

🛻 TORA Members: Unlock more from your SEMA Membership! Discover how the SEMA Garage can support product development, tes...
08/25/2026

🛻 TORA Members: Unlock more from your SEMA Membership!

Discover how the SEMA Garage can support product development, testing and business growth, during our webinar on Wednesday, Sept. 9.

During this session, you’ll learn about:
✔️ Product development resources and support
✔️ Technology access and vehicle data
✔️ Emissions and ADAS services
✔️ Training opportunities and industry resources
✔️ Ways to maximize your SEMA membership benefits

Whether you’re developing new products, preparing for new vehicle technologies or looking for ways to improve your processes, the SEMA Garage offers tools and services to help your business succeed.

👉 Register here: https://us06web.zoom.us/webinar/register/7517823175769/WN__pentpZJTda-XdIVNF0o2A

GX550 owners... this one's for you. 👀The team at SDHQ is teasing something exciting for Lexus GX550 enthusiasts, and if ...
08/24/2026

GX550 owners... this one's for you. 👀

The team at SDHQ is teasing something exciting for Lexus GX550 enthusiasts, and if you're looking for an exhaust upgrade, you'll want to keep this one on your radar.
If you own a GX550, what upgrade is at the top of your wishlist? 👇

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Diamond Bar, CA
91765

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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