10/16/2026
What do Kingsford Charcoal, hospital imaging equipment, and the seat foam in your Mustang have in common?
They all trace back to curious Ford teams asking what else a material or a vehicle could become.
For 75 years, Ford’s Research & Advanced Engineering (R&A) organization has brought chemists, physicists, software engineers, artists and more together to tackle problems together.
Inside R&A, an early failure is simply treated as the first step toward a breakthrough. Read the full story by Matt Jones, executive director of global technology platforms, to find out what results when great minds ask questions like, “How can we make our trucks more fuel efficient?” and even “What if a car didn’t need wheels at all?”
Discover how innovation thrives through collaboration: http://spr.ly/6188BHM5Un