LuxLife

06/03/2026

06/02/2026

F A C T S 🤣

06/02/2026

CHUNK‼️

06/02/2026

Yesss💪🏾👍

05/29/2026

Letters GO ‼️

"Toyota has unveiled Century, its first new luxury brand in more than two decades, pushing beyond Lexus into ultra-premium territory.

Introduced at the Japan Mobility Show, Century is designed to compete with the world's most exclusive luxury brands while showcasing Japanese craftsmanship, technology, and attention to detail.

Leading the lineup is the striking Century Coupe, a two-door flagship finished in a hand-painted 60-layer orange paint process and powered by a V8 hybrid powertrain.

The car blends performance, elegance, and exclusivity, creating a unique alternative to traditional European luxury coupes.

Toyota chairman Akio Toyoda described Century as ""the pride of Japan,"" highlighting its role as the brand’s ultimate expression of luxury and craftsmanship.

With Century now standing as its own marque, Toyota is making a bold statement that it intends to compete at the very highest level of the luxury automotive market.

For a company best known for reliability and mass-market vehicles, the launch marks one of the most ambitious moves in Toyota’s modern history.
"