Deluxe RV Group

Deluxe RV Group Welcome to Deluxe RV Group. We are a third generation family business selling Motorhomes & RV's The Smith Family purchased DeLuxe in 1972.

Company History
DeLuxe is a name which dates back to the 1920's when Reo DeLuxe Motors was formed to operate the Blenheim to Picton and local suburban bus services in Blenheim. Brad and Phyl Smith moved the family from Woodend for new beginnings. The company took small steps through the 70's growing its school bus fleet as the wider Marlborough population grew with the birth of the Marlborough Win

e Industry. It was through the early 80's when Greg and Gary joined the business that the company started to fledge into the tourism business. Gaining a major contract with tour operator "Kirra Tours" in 1984 meant several new coaches were built and a small change of direction took place. In 1989 DeLuxe had the opportunity to forge ahead in a business partnership to purchase Kirra Tours - based in Adelaide Australia. It was in 1991 when the Smith Family purchased the Blenheim Country Lodge Hotel. At the time it was Marlborough's leading Tourism and Corporate Hotel however it was in desperate need of capital investment and lots of love. The business soon turned around and refurbishments took place over several years. Through the 90's between DeLuxe Travel Line and the Blenheim Country Lodge Hotel we employed over 90 staff in Blenheim alone. The hotel was sold to Scenic Circle in 2002 and the Smith Family were ready for new challenges. It was 2003 and we were ready to try something new and exciting. The DeLuxe Property Division was born with the purchase of land in Bary Street which was to become our first development "Covent Gardens". Also, in 2003 the Smith Family purchased the half-finished Marlborough Ridge development which had been stagnant for several years. Today after many years of investment and hard work both Covent Gardens and Marlborough Ridge give testament to top quality residential areas all Marlburians can be proud of.

2004 saw another major change in direction. DeLuxe Travel Line our bus and coach operating business was sold to Ritchie's Transport Holdings. We had gone from 95 employees down to 5 in a matter of 1 year. Gary had forged ahead with a new venture where we were importing motor vehicles from Japan and specialising in Buses and Coaches. It was soon after the sale to Ritchie's that the land was purchased for the Nottinghill Subdivision.

2009 saw us exit Kirra Tours and exit the tourism and hospitality industry. Further land was purchased for future developments. It was around this time that the Government changed emissions regulations and it became difficult to import buses and coaches. For this reason, our Blenheim Sales Yard took on quite a different look and feel as we experimented with the importation of cars, light commercials, and trucks. We soon discovered that this was not where our passion was, and we started to get more into recreation vehicles such as Motorhomes and Caravans. In 2020 the business was officially separated into Deluxe RV Group and Deluxe Property Group. Today we are Agents for Pilote, Le Voyageur and Joa Camp motorhomes. We also sell new and ex rental Kea Motorhomes. This is where our passion lies as we help people transform people’s lives from their hectic working schedule with very little leisure time to exploring New Zealand and wondering why it took so long to find the time.

We LOVE hearing what our customers think! ❤️If you’ve bought your motorhome from Deluxe RV Group and had a great experie...
29/08/2026

We LOVE hearing what our customers think! ❤️

If you’ve bought your motorhome from Deluxe RV Group and had a great experience with us, we’d love to hear from you.

Send us a message with your review and we’ll share it on our page because who doesn’t love a little bit of customer love!

Your feedback means a lot to our team and helps others feel confident when choosing their next motorhome.

HAVE YOU SEEN OUR NEWEST ADDITION?No, we haven’t bought more motorhomes… Well we have but this post is about something e...
26/08/2026

HAVE YOU SEEN OUR NEWEST ADDITION?

No, we haven’t bought more motorhomes… Well we have but this post is about something else.

We’ve just given Deluxe RV a little signage upgrade, and if you’re driving past us on Main Street, you might have spotted our brand-new “NEWEST ADDITION” sign!

It’s pretty hard to miss… which is exactly the point.

So next time you’re cruising past Deluxe, keep an eye out and let us know if you’ve spotted it. And while you’re looking, you might as well check out what’s parked in the yard too — there’s always something interesting happening around here!

📍 Deluxe RV Group | 45 Main Street, Blenheim

2019 Fiat Ducato T-Line T590Bike rack ready to go - Sure is! Drop-down bed, giving you loads more living space during th...
26/08/2026

2019 Fiat Ducato T-Line T590

Bike rack ready to go - Sure is!
Drop-down bed, giving you loads more living space during the day - Yes im ready to relax on the couch!
Practical kitchen with plenty of storage. Yes most defiantly!
HUGE fridge PLUS a separate fridge drawer perfect for keeping the fruit and veg fresh… or standing up those important bottles of wine! Yes most important!
Awning for making the most of those beautiful New Zealand summer days without getting absolutely roasted - No one likes to get sunburnt! Only pigs look good in pink!

If you think this could be the one for you, get in touch sooner rather than later.

Here is our number at Deluxe RV to add to your phone for speed dial 03 5783310

Meet The Atlas Off Road Caravan Range Our Atlas Caravan range that brings a fresh take to travelling around New Zealand....
25/08/2026

Meet The Atlas Off Road Caravan Range

Our Atlas Caravan range that brings a fresh take to travelling around New Zealand. Designed with a strong focus on quality, style and comfortable living, Atlas caravans are made for people who want to enjoy the journey just as much as the destination.

The Atlas range has been created with modern travellers in mind, offering a great mix of smart design, quality finishes and that feeling of having your own little home wherever the road takes you.

And here’s something pretty special. Deluxe RV Group are the ONLY agents in New Zealand who stock and sell Atlas Caravans. So if you want to see the Atlas range for yourself, you’ll need to come and see us! Or we can arrange a video call to show you.

If you’ve been thinking about upgrading your caravan or starting your next big adventure, come and have a look at what Atlas is all about. You might just find your next home on wheels.

https://stock.deluxegroup.co.nz/?keywords=atlas&body_type=Caravan

24/08/2026

2026 Atlas RVX21’6RC Off Road Model
Full Air Suspension/Top Of The Range/Island Bed

Reversing Camera / Payload: 627 kg

Island Bed, 3500KG GVM - 2873kg Tare Weight, 627KG Payload, 21ft 6in Long - 2.3m Wide, Cruise Master Air-Suspension, WOF, Bonded Leather Upholstery, Spacious Rear Lounge Area, Separate Mid-Ship Toilet/Shower, 224L Compressor Fridge, 4 Gas Hobs with Separate Grill and Oven, Rangehood, Microwave, 22 inch Smart TV, 800amp Lithium Batteries, 5kw Diesel Heater, Instant Hot Water System, Spare Wheel, 2x9kg Gas Bottles, Roll Out Awning, AL-KO ESC Stability Control, Reversing Camera, Premium RVX Toolbox, Premium Tapware, 3000w Inveter/180amp Charger, 400w Solar Panel, 190L Fresh Water, 190L Grey Water, Self-Contained

NOTE: This is a sample listing/Arriving September-Specification subject to change
Own your freedom, discover your dreams and live life your way in your new Atlas Caravan.

Designed for Travellers who demand the best. With maximised capability, spacious living and effortless performance, combining strength, style and sophistication. Featuring the renown DuraGal Protected FP painted chassis with XT cruise master AIR BAG suspension, full aluminium frame, one piece fiberglass roof and one-piece honeycomb floor.

*Note we are able to source long term finance loans on all Atlas Caravans at very competitive rates.

Additional Features to Note

Poly Insulation with Double Glazed Windows
One Piece Fiberglass Shower
Composite Aluminium Walls
Powder Coated Extra Wide L-Capping
Projecta Battery Management System
Internal/External Speakers
Dust Reduction System
Recessed Benchtop
Plus much much more. A detailed specification sheet is available on request.
When you purchase your Atlas Caravan

New WOF, 12 months registration and a 5-year factory backed structural warranty.
Deluxe was established in 1926 and has served Marlborough ever since. Owned and operated by the Smith family you can be assured of honest, reliable, and efficient service when purchasing your Motorhome or Caravan.

https://stock.deluxegroup.co.nz/details/3945179/2026-atlas-rvx216rc-new

23/08/2026

2026 Fiat Ducato Pilote P740FC Expression

Transmission Details: 9 Speed Automatic

Permanent Island Bed/ Lounge Making Into a Double Bed, 140hp - 2.2L Turbo Diesel Engine, 9 Speed Automatic, ESP and ASR, Extra Large Boot Storage, Separate Toilet/Shower, 2 Burner Hobbs with Oven/ Grill, Extractor Fan in Kitchen, Automatic 3 Way Fridge/Freezer, Truma Combi 6 kw Gas Heating/ Hot Water, Pioneer Apple CarPlay/Android Auto, Wide Angle Reversing Camera, Swivel Cab Seats, Blinds and Insect Screens Thoughout, Double Glazed Windows, 130L Fresh Water, 95L Grey Water, Self-Contained Approved

Driving a Pilote, you are always ready to go. Leave behind overpriced hotels and routes that rule out the unplanned. Go and explore new destinations. Go find freedom. The freedom to change your mind and travel as you like, planning nothing or planning everything, going home early, extending your stay, making the most of every day. Because every trip you make, you will always be able to rely on your trusty Pilote to take you there. Now it's up to you to decide and what adventures you wish to live. Make contact today and we will help take you there!

https://stock.deluxegroup.co.nz/details/2570554/2026-fiat-ducato-pilote-p740fc-used

Address

45 Main Street
Blenheim
7201

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 8am - 5pm

Telephone

+6435783310

Website

Alerts

Be the first to know and let us send you an email when Deluxe RV Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category