THE STORY BEHIND CO-OP TOYOTA
Co-operative Motors commenced operations in 1913, taking over the operations of the Hobart Motor Company, located at the bottom end of Elizabeth Street - close to Hobart's dock area. Co-op's first franchise was for a truck known as the R.E.O, which later became know as the Reo. This make survived until the early 1940'S when production ceased. trucks came under the com
pany's wing. The association with Dodge, and later the brother Chrysler, lasted until 1959 when this franchise was relinquished in favour of Mercedes Benz.
1929 heralded the commencement of Co-op's association with the Standard Motor Company, which was the forerunner to the Australian Motor Industries which in turn is now known as Toyota Motor Corporation Australia. Through the years, Co-op has represented many famous manufacturers, some of which have since passed into oblivion. Well known makes such as Hupmobile, Deasey, Storleigh, Hotchkiss, Berliet, Waverley, Austin, Morris and Citroen all contributed in some way to the early progress of the company. Toyota is the really successful name associated with Co-op Motors today. This came about in the late 1950's with the introduction of Toyota into Australia through the vision of the great Sir Leslie Thiess, who had imported a number of Toyota Landcruisers to work in his coal mining operations in Queensland. The vehicles stood up so well to the severe testing to which they were subjected, that he could see an opening for his business associates to purchase some these vehicles which subsequently led to establishment of Thiess Sales Pty Ltd. In 1962, Co-op Motors was approached by executives of Thiess Sales who were seeking an outlet for the marketing of Toyota in Tasmania. Thus began a relationship that lasts until this day. Co-op Motors, or Co-op Toyota as it is more familiarly known today, is not only the biggest Toyota dealer in Tasmania, but also the largest new vehicle franchise in the state. As Toyota became renowned with quality world-wide, Co-op Motors worked hard to match the quality of its vehicles with the quality of its service. In doing so, it established what is now a Co-Op Motors tradition of selling cars to the same customers, over and over again. Co-op Motors have truly established a reputation for reliability, innovative design and economy.
