What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

ZELLIS

ZELLIS is a collective of online retail business owners who have built their own successful retail businesses and are still running them today.

We show you how to succeed and if you want, we will even do it for you. eCommerce ecosystem advisory and solution provider. Automotive ecommerce solutions & consulting
Maropost Platinum Partner, Shopify Partner
- High converting webstore design
- eCommerce webstore tweaks (Shopify, Neto, Bigcommerce)
- Automotive fitment solutions
- Flexible outsourced workforce solutions
- Mul

tichannel integrations and automations
- Process improvement & efficiency planning
- eCommerce data and image optimisation
- Marketplace channel management

22/07/2026

The modern car-buying journey doesn’t begin when a customer walks into a dealership. It often starts weeks earlier — with a vehicle walkaround on Instagram, a model comparison on YouTube, a customer review, or a post that puts a particular vehicle on their radar.

By the time a buyer submits an enquiry or visits the showroom, social media may have already influenced which brands, models and dealerships made their shortlist.

For automotive businesses, this changes the role of social media. It’s no longer just a channel for promoting inventory. It’s part of the customer journey, supporting discovery, consideration and trust before the first conversation with your sales team.

The dealerships that understand this are building a connected presence across every touchpoint, not treating social media as a standalone marketing channel.

Because in today’s automotive market, the sales journey often starts long before the lead enters the CRM.

Transform your online store with the right strategy.
🔗 Learn more at zellis.com.au

17/07/2026

STOP IGNORING ZERO-RESULT SEARCHES

Most automotive businesses measure what’s selling.

Fewer measure what customers are trying to buy.

Every time someone searches your website and sees “No Results Found,” they’re giving you valuable insight into how they shop. That search could point to a missing product, incomplete fitment data, unrecognised part numbers, or even a disconnect between the language your customers use and the way your catalogue is structured.

For automotive retailers managing thousands of SKUs, these insights are easy to overlook. Yet they can influence everything from merchandising and inventory planning to product data quality and customer experience.

The best-performing eCommerce businesses don’t rely solely on sales data to make decisions. They also pay attention to the searches that didn’t convert—because those searches often highlight opportunities that sales reports never will.

Sometimes, improving your online store isn’t about driving more traffic.

It’s about understanding what your existing customers are already telling you.

When was the last time you reviewed your zero-result search report?

Transform your online store with the right strategy.
🔗 Learn more at zellis.com.au

15/07/2026

AI IS CHANGING SHOPPING. TRUST IS TAKING LONGER TO CATCH UP.

AI is becoming a bigger part of the online shopping journey, but it’s not replacing customer judgment. Recent insights shared by Power Retail highlight that while shoppers are increasingly using AI to discover products and compare options, they still look for reviews, trusted retailers, and clear product information before making a purchase.

For retailers, this is an important reminder: AI may influence product discovery, but trust still drives conversions. As AI-powered shopping continues to evolve, investing in accurate product data, authentic customer reviews, and a seamless buying experience will remain just as important as adopting new technology.

READ MORE: https://tinyurl.com/4e6zjvwd

13/07/2026

4 COPYWRITING SHIFTS THAT CAN IMPROVE PRODUCT PAGE CONVERSIONS

Product pages don’t usually lose sales because of bad writing. They lose sales because customers are left with unanswered questions. When someone lands on a product page, they’re already interested. Your copy isn’t there to “sell harder”—it’s there to remove the uncertainty that’s stopping them from buying.

The biggest improvements usually come from small changes like these:

1. Write for the customer who’s comparing you, not just reading you.
Your product page is rarely the only one open. Customers are comparing prices, features, reviews, and shipping across multiple tabs. If your value isn’t immediately clear, they’ll keep looking.

2. Turn product features into buying reasons.
Features tell customers what a product has. Good copy explains why it matters. Every specification should answer one question: “How does this improve the customer’s experience?”

3. Let your customer support inbox write your copy.
If customers keep asking the same pre-purchase questions, your product page is missing something. Use real customer questions to shape your descriptions, FAQs, and buying guides instead of guessing what shoppers want to know.

4. Reduce the effort required to make a decision.
Customers shouldn’t have to piece information together from multiple pages. The easier it is to understand the product, compare options, and feel confident in their choice, the easier it is to move forward with a purchase.

The best product copy doesn’t sound the most persuasive. It simply leaves customers with fewer reasons to hesitate.

If you were reviewing your product pages today, which of these four areas would you tackle first?

10/07/2026

Email marketing is one of the few channels where you own the relationship with your audience. While algorithms and platform updates continue to change how businesses reach customers, your email list remains a direct line of communication, making every campaign an opportunity to strengthen engagement and drive meaningful results.

The difference between an email that's opened and one that's ignored often comes down to the details.

📩 Start with a subject line that earns attention. Your subject line is the first decision your audience makes. Keep it concise, relevant, and focused on the benefit they'll receive after opening the email.

👥 Segment your audience instead of sending one message to everyone. Subscribers are at different stages of their journey with your business. A new lead shouldn't receive the same email as a returning customer. Segmenting your audience helps deliver more relevant content, leading to stronger engagement over time.

🎯 Give every email one clear objective. Whether you're launching a product, promoting an event, or sharing an update, each email should guide readers toward one specific action. Too many competing messages often reduce clicks instead of increasing them.

✍️ Write with clarity, not complexity. Business emails don't need complicated language to sound professional. Clear, conversational copy is easier to understand and more likely to resonate with your audience than industry jargon or overly polished messaging.

📊 Measure performance beyond the send button. Open rates, click-through rates, conversions, and unsubscribe rates all provide valuable insight into audience behaviour. Reviewing these metrics regularly helps identify what's working, what needs refining, and where future campaigns can improve.

Strong email marketing isn't built around sending more campaigns, it's built around sending more relevant ones. Small improvements in strategy, messaging, and audience targeting can make a measurable difference over time.

How does your team approach email marketing? We'd love to hear what's working for your business.

🔗 Learn more at zellis.com.au

09/07/2026

Some of the biggest opportunities for dealership growth aren't new, they're simply underutilized.

Customer retention, digital experiences, operational efficiency, aftermarket revenue, and data-driven decision making continue to separate high-performing dealerships from the rest.

If you'll be at Online Retailer, ICC Sydney, on 22–23 July, visit the ZELLIS team at Stand G110 to continue the conversation.

08/07/2026

SHOPIFY'S 'EVERYWHERE' VISION?

Customers no longer follow a straight path to making a purchase. They might discover a product on Instagram, compare it on Google, ask an AI assistant for recommendations, and buy it through your website or somewhere else entirely.

That's the thinking behind Shopify's latest "Everywhere" vision: helping retailers show up wherever customers are shopping while keeping their products, inventory, and customer experience connected across every touchpoint. As shopping continues to evolve, businesses that create a seamless experience across channels will be better equipped to meet changing customer expectations.

👉🏼 READ MORE: https://tinyurl.com/49pnuxuc

06/07/2026

Many businesses assume poor marketing results come down to budget. In reality, it's often the strategy behind the content that's holding them back.

Over time, we've noticed a few patterns. Businesses post consistently but without a clear objective. They focus heavily on promoting their products while overlooking the questions their audience is actually asking. They measure success by likes instead of meaningful actions, and they miss opportunities to guide potential customers with a clear next step.

Consistency also matters, but consistency with intention. Publishing content regularly is important, but every post should contribute to a larger goal, whether that's building awareness, generating qualified leads, or strengthening customer relationships. Without that direction, even the most active content calendar can struggle to deliver results.

Strong marketing isn't about doing more. It's about making every piece of content work harder for your business.

What's one marketing mistake you think businesses should stop making?

Transform your online store with the right strategy.
🔗 Learn more at zellis.com.au

02/07/2026

THE MOST EXPENSIVE FEEDBACK IS THE FEEDBACK YOU NEVER RECEIVE

One of the biggest challenges in eCommerce is that silence can be misleading.

Customers rarely send an email explaining why they abandoned their cart. They don’t usually message a business to say a product page was confusing, the checkout process felt frustrating, or they couldn’t find the information they needed.

They simply leave.

That’s why relying on complaints alone can create blind spots. By the time a customer voices a concern, many others may have already experienced the same issue without saying a word.

The businesses that continuously improve their online stores don’t just react to feedback, they look beyond it. They analyze customer behavior, identify where shoppers drop off, review search terms, monitor exit pages, and uncover friction before it starts affecting more customers.

Sometimes, your biggest opportunities for growth aren’t hidden in the feedback you receive. They’re hidden in the customers who never came back.

What metrics or customer signals do you think businesses should pay more attention to besides reviews and complaints?

Transform your online store with the right strategy.
🔗 Learn more at zellis.com.au

01/07/2026

🚀 More than half our clients broke their previous best month sales record last month.

The right strategy pays.

🍹We love celebrating our client's wins. This makes the time and effort all worth it!

Address

Suite 300/139 Cardigan Street
Carlton, VIC
3053

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.zellis.com.au/

Alerts

Be the first to know and let us send you an email when ZELLIS posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to ZELLIS:

Shortcuts

Want your business to be the top-listed Autos & Automotive Service in Carlton?