Rapids Ford

09/07/2026

From our team to yours, Happy Labor Day. We appreciate the hard work and dedication that drives our community forward.

08/19/2026

Get an additional $500 in bonus cash in the final days of our Summer Sales event!

Inventory: www.rapidsford.com/new-inventory/index.htm?intcmp=t3-2026-jdp-inventory-t3ar349

08/13/2026

Our summer sales event just got a little sweeter!

View our inventory: www.rapidsford.com/new-inventory/index.htm?intcmp=t3-2026-jdp-inventory-t3ar349

Visit Rapids Ford, LLC near Stevens Point and Plover and take a look at our inventory. Call our Wisconsin Rapids, WI dealership today to learn more.

07/23/2026

Rapids Ford and ABRA Auto Body in Wisconsin Rapids, Wisconsin is officially under new ownership as of July 13, 2026. Kyle Plummer, owner of Eagle Auto Group in Eagle River, Wisconsin, has acquired the dealership.

Plummer comes to Wisconsin Rapids with a track record of straightforward, customer-first service at Eagle Auto Group, and he is bringing that same approach to Rapids Ford from day one.

"We want the people of Wisconsin Rapids to know that this is a fresh start," said Plummer. "New ownership, positive culture, and a genuine commitment to supporting our customer’s needs. We are here to earn your trust and we take that seriously. Come in and see the difference."

With the change in ownership comes a renewed focus on transparency, customer service, and community involvement. Plummer and his team are committed to making Rapids Ford the community’s first choice for sales and service.

Rapids Ford is open and welcoming new and returning customers to experience the dealership under its new direction.

For more information, contact Rapids Ford at 715-422-0000 or visit rapidsford.com.

10/09/2025

Who says we only do Fords?

At Rapids Ford, we take pride in offering a wide selection of quality vehicles — like this sleek 2024 Subaru Impreza Sport.
Refined, reliable, and ready for wherever the road takes you.

Come see why the right car and the right deal — might be waiting where you least expect it. 🚘✨

10/03/2025

🔥 Meet the 2023 Ford F-150 Tremor – where rugged capability meets bold style. With its signature orange detailing and aggressive stance, this truck is built to turn heads on and off the road. 💪🛻

Fun Fact: The Tremor isn’t just about looks – it delivers an impressive up to 24 MPG on the highway while packing serious off-road capability. Efficiency meets unstoppable power. 🚀

Ready to take command of the road? The Tremor is calling.

👉 Come check it out today at Rapids Ford!

10/02/2025

🔥 Meet the 2024 Ford Maverick in Hot Pepper Red🔥
Smart, bold, and built for your lifestyle — this hybrid truck delivers an impressive 37 MPG without sacrificing capability.

👉 Drive smarter. Drive further. Drive Maverick.
Find yours today at Rapids Ford! 🚘✨

08/25/2025

Woop woop!!!!

08/25/2025

Check out what we’ve got here today!

Wisco Grill is here with all the goodies!

08/07/2025

🚨RARE ALERT!🚨
Say hello to the 2025 Bronco Stroppe Edition – a modern legend built with wild spirit and vintage soul. 🐎🔥

This beast pays tribute to the original desert-racing icon with retro Stroppe stripes, bold colors, and off-road muscle that doesn’t ask for permission. 🌵🏁

⚙️ Powered up.
🎨 Styled old-school cool.
🚙 Ready to turn heads on AND off the trail.

Not everyone gets to drive a piece of history… but you could. 👀
Come check it out at Rapids Ford before it disappears into the sunset! 🌅