09/23/2026
This afternoon, I had the pleasure of meeting a couple from Wilson who are considering a new Expedition. Like most of us, they’re busy balancing work, family, and life, so they were looking for a vehicle without spending hours at the dealership.
We exchanged information, and he asked me to send over some information on the Expedition, including numbers on their trade. After I sent everything over, I offered to let his wife take the Expedition home for the evening so she could get familiar with all of the new features, especially since she was already driving an older Expedition.
He said, “Great! We’d love to do that!”
When they came to pick it up, I had the Expedition gassed up, cleaned, and ready to go.
He looked at me and said, “Wow…people don’t do this anymore.”
I said, “Do what, sir?”
He said, “Have the vehicle ready to go when you get there. Everyone wants to waste your time. This is why we buy from Lee. Thank you so much for doing this for us.”
And honestly, in my head I was thinking… doesn’t everyone do this? 😂
But it reminded me of something really important:
Car buying can suck… but it doesn’t have to.
People are busy. They have families, businesses, jobs, responsibilities, and a million other things going on. Their time matters.
Be prepared.
Be professional.
Be helpful.
And most importantly, treat people the way you would want to be treated.
I hope they decide to purchase the Expedition from me, but even if they don’t, I know I gave them the kind of customer service they deserved.
Because a sale isn’t always the biggest win.
Sometimes the win is knowing that someone walked away thinking, “She made this easy. She actually cared about my time.”
And maybe they’ll remember that. Maybe they’ll tell a friend, a family member, or a neighbor.
Because whether we realize it or not, we all walk around with an invisible sign on our forehead that says:
“Make me feel special.”
People may not always remember exactly what you said or what you did…
but they will remember how you made them feel. ❤️
That’s the kind of car-buying experience I want to give every person who walks through my door at Lee Ford of Wilson
