Freedom RAM Trucks by Ed Morse

Freedom RAM Trucks by Ed Morse Freedom RAM Trucks by Ed Morse stocks new RAM Trucks, and also provide the best selection of pre-owned inventory in Whitesboro, Texas.

The Morse family has been in the automotive business since 1946, when Ed Morse founded Morse Motors with his father. Over 70 years later, Ed’s grandson, Chairman/CEO Edward (Teddy) Morse, III, has built the family owned and operated Ed Morse Automotive Group into one of the nation’s most respected automotive dealer groups. It’s easy for companies to make claims about being the "best of the best" i

n their industry; however, it is much harder to earn the industry awards and official proclamations that certify achievement at the highest level. Excellence is pursued and attained under Teddy’s leadership along with the efforts and energy of over 1,250 employees. Key among those employees are Carmine Colella, President / COO and Dennis MacInnes, Vice President / CFO. Carmine has a keen understanding of best practices for dealership management. His perspective and knowledge is invaluable in helping to enhance the dealership operations and policies with a focus on efficiency and just as important, maximum customer satisfaction. Dennis, a CPA, has over 25 years of automotive financial experience and worked his way up the ranks at The Ed Morse Automotive Group from auditor to Chief Financial Officer. The group consists of 20 dealerships, that house 33 automotive franchises and 14 different brands – both domestic and import throughout the State of Florida, Texas and Oklahoma. You can find an Ed Morse dealership in Fort Lauderdale, Delray Beach, Riviera Beach and Sunrise on Florida’s East Coast, in Port Richey, Tampa, and Brandon on Florida’s West Coast. The company’s Texas dealerships in Dallas, Duncanville, Sherman, Whitesboro and Ed Morse is also located in Durant, Oklahoma.

Work truck. Weekend truck. Nice enough to make your daily feel like an upgrade.The Ram Laramie proves you don’t have to ...
07/28/2026

Work truck. Weekend truck. Nice enough to make your daily feel like an upgrade.

The Ram Laramie proves you don’t have to choose between capability and comfort.

📍 Freedom by Ed Morse. Backed by Morse.

Can you believe how much has changed since 1946?When the Ed Morse family first started out, carslooked a little differen...
07/25/2026

Can you believe how much has changed since 1946?
When the Ed Morse family first started out, cars
looked a little different than they do today (shoutout to that classic beauty on the lett!).

But even after 80 years and countless miles, one thing hasn’t changed a bit: we’re still a family-owned business built on taking care of our community. A massive thank you to everyone who’s been part of the ride so far.

Swipe through to take a little trip down memory lane with us!
Which do you prefer-the classic ‘46 or the modern ride?

Let us know below!


Cowboy luxury is a real thing.
07/22/2026

Cowboy luxury is a real thing.

The automobile didn’t just change how we travel.It changed where we could live, who we could visit, the businesses we bu...
07/21/2026

The automobile didn’t just change how we travel.

It changed where we could live, who we could visit, the businesses we built, the memories we made, and the freedom to chase whatever was over the next hill.

Swipe through the story of how one invention reshaped the world we know today.

🇺🇸 Celebrating 250 years of America and 80 years of Ed Morse Automotive Group.

Finish this sentence…“One of my favorite reasons to drive is ________.”Road trips.Coffee runs.Friday nights.Fishing trip...
07/21/2026

Finish this sentence…

“One of my favorite reasons to drive is ________.”

Road trips.
Coffee runs.
Friday nights.
Fishing trips.
Seeing family.
Windows down.

We’re celebrating 250 years of freedom with 250 Reasons to Drive, and these are just a few of ours.

👇 Add yours in the comments.

07/19/2026

Wide stance. Twin-turbo power. Zero interest in blending into traffic.

The Ram RHO is waiting at Freedom Ram Truck Center by Ed Morse.

07/15/2026

The Warlock wasn’t built to spend its life in a parking lot. It was built for early mornings, muddy boots, and weekends that don’t have a schedule.

See it today at Freedom Ram Truck Center by Ed Morse in Whitesboro.

07/15/2026

If you’ve been waiting for the right one, it’s here.

Come see the Ram Warlock today at Freedom Ram Truck Center by Ed Morse in Whitesboro, Texas.

Freedom has never really been about the destination. It’s about having the keys to choose your own.From the first motorc...
07/14/2026

Freedom has never really been about the destination. It’s about having the keys to choose your own.

From the first motorcar to today’s pickups, SUVs, and sports cars, every generation has found a little more freedom behind the wheel. This four-part series is a look back at the invention that changed how America moved and helped shape the open road we know today.

Here’s to 250 years of freedom, 80 years of Ed Morse Automotive Group, and wherever the next mile takes you. 🇺🇸🚗

07/13/2026

The Ram Limited Longhorn brings western craftsmanship and modern luxury together in one unforgettable ride.

Stop by Freedom Ram Truck Center in Whitesboro and see it for yourself.

Address

65 Riley Road
Whitesboro, TX
76273

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm
Saturday 8:30am - 6pm

Telephone

+18662119037

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