Dealer Advantage Group

Home
United States
Westfield, IN
Dealer Advantage Group

Driving automotive dealership performance through strategy, training, and technology.

09/24/2026

A pay plan is telling every salesperson exactly what the dealership wants them to prioritize. Most have never read theirs that way. Shawn breaks down the two dominant comp structures in automotive sales, gross-based and flat-based, and what each one is quietly training your team to do.

Shawn McCool, President of Dealer Advantage Group and Sandler-certified sales trainer, breaks down the most effective methods to move deals from cold leads to effective follow-up.

Have a sales question? Send Shawn an email or video: [email protected].

He'll answer it directly, and send the password for the full 20-video library.

09/23/2026

Remember your first day in car sales? The excitement before you actually knew what you were walking into? Most trainers won't tell you the truth about this job before you take it. Shawn will.

Shawn McCool, President of Dealer Advantage Group and Sandler-certified sales trainer, breaks down the most effective methods to move deals from cold leads to effective follow-up.

Have a sales question? Send Shawn an email or video: [email protected]. He'll answer it directly.

More of the series here: https://conta.cc/4iGnetY

09/22/2026

What a morning we had yesterday. Five lenders, one room, and a whole lot of value for the dealers who joined us.

We're thankful to Kemba Credit Union, Capital One, CRIF, CUDL, and One Main Financial for taking the time to walk through their programs and give our dealers real, practical guidance on how to structure deals for more approvals. That kind of direct access doesn't happen often, and the dealers in the room made the most of it.

Thank you to everyone who showed up ready to learn!

09/17/2026

Fewer objections at the table start with what happens before the table. Shawn shows how to set expectations from the very first conversation, not the last one.

Shawn McCool, President of Dealer Advantage Group and Sandler-certified sales trainer, breaks down the most effective methods to move deals from cold leads to effective follow-up.

Have a sales question? Send Shawn an email or video: [email protected]. He'll answer it directly.

More of the series here (scroll down): https://conta.cc/4x1we0m

09/16/2026

Nobody's memorizing a two page word track in the middle of a negotiation. It's just not realistic. Shawn breaks down what actually works when a customer pushes back.

Shawn McCool, President of Dealer Advantage Group and Sandler-certified sales trainer, breaks down the most effective methods to move deals from cold leads to effective follow-up.

Have a sales question? Send Shawn an email or video: [email protected]. He'll answer it directly.

More of the series here: https://conta.cc/4iGKw2T

09/15/2026

Meet Jason Lannum.

While Jason Lannum is widely known for his leadership in the automotive industry, he is equally committed to strengthening marriages and families. Together with his wife, Magaly, he actively serves with Freedom Path, a ministry dedicated to helping couples and families reconnect, grow together, and build Christ-centered relationships that endure.

For Jason, this work is deeply personal and rooted in his faith. It shapes how he approaches his roles as a husband, father, and leader, and reinforces his belief that strong families are built with intention. Whether serving at marriage retreats, praying with couples, or sharing insights from his own marriage and parenting journey, Jason is passionate about encouraging others to place God at the center of their homes.

This aspect of his life is not always visible in his professional role, but it strongly informs his commitment to relationships, trust, and building a lasting legacy.

The pictures below were taken during a marriage retreat at Scott River Lodge in Northern California.

09/14/2026

Your F&I team is working deals every day. But how well do they actually know what the lender on the other end is looking for?

What loan-to-value ratios make a lender hesitate? What customer profiles does each lender consider a strength? What's the difference in how CUDL, Kemba, One Main Financial, CRIF, & Capital One approach a deal?

These are questions your team should have answers to and on September 21, they can get them straight from the source.

5 Lenders One Room. Free. In person.

📅 Sep. 21 | 10 AM–2 PM EDT | Liberty Township, OH

Register here: https://conta.cc/4xmC7p6

09/10/2026

Presenting a worksheet used to be a skill every good salesperson had. It's turned into a lost art. Shawn's bringing it back with a full walkthrough.

Shawn McCool, President of Dealer Advantage Group and Sandler-certified sales trainer, breaks down the most effective methods to move deals from cold leads to effective follow-up.

Have a sales question? Send Shawn an email or video: [email protected]. He'll answer it directly.

More of the series here: https://conta.cc/4xzfSNG

09/09/2026

The way a worksheet gets introduced sets the tone for the entire negotiation. Most salespeople rush right past it, and that's exactly where they lose control of the deal.

Shawn McCool, President of Dealer Advantage Group and Sandler-certified sales trainer, breaks down the most effective methods to move deals from cold leads to effective follow-up.

Have a sales question? Send Shawn an email or video: [email protected]. He'll answer it directly.
More of the series here: https://conta.cc/4yijzHx

09/04/2026

Most salespeople hit a ceiling and blame the market.

It is not the market. It is the process.

On September 15, DAG is hosting a one-day Advanced Sales Workshop led by Shawn McCool. This course is built for experienced sales professionals who want to stop plateauing and start producing consistent, high-quality results.

Modern sales psychology. Advanced closing strategies. A payment-driven process that separates you from every other salesperson in your market.

One day. The tools to sell better starting the next morning.

September 15, 2026 | 10 AM - 4 PM EST | DAG HQ (Westfield, IN)

Register: https://www.dealeradvantagegroup.com/in-person-training-registration.html

Address

1516 W Tournament Trl. Suite A2
Westfield, IN
46074

Website

https://dealeradvantagegroup.com/

Alerts

Be the first to know and let us send you an email when Dealer Advantage Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Autos & Automotive Service in Westfield?