Pure Performance Motorcycles

08/26/2026

Hey everyone, it’s back to school for most of us… But it doesn’t change what’s going on here at the shop. What has changed is it’s the season of the broken type of repair. Every year the hard riding of summer takes its toll on motorcycles and people limp their bikes along as long as they can, for whatever reason, then when we get to August and the backside of Sturgis and the limped bike start to show up… we see an on flux of motorcycles that need a different type of service and it’s more of a repair. Repairs like this usually take a little different type of focus and that means most of the parts aren’t readily available. This means we have to order them from various different sources and then be patient for them to arrive. Then get the bikes back on the lift, this makes it hard for the flow, but since we’ve been doing this for 17 years now, it helps that we have our routine, we troubleshoot and we make a shopping list. We get everything ordered and get it in. We get it back on the lift and back on the road. Then repeat. Of course, we still have our oil changes and performance upgrades, and insurance claims and other stuff that mixes along with it, but there’s definitely a different type of flow this time of year. I love it!!

As you can see Herm and I still find a way to make it fun and funny. This is usually it’s at the expense of looking silly but we enjoy it. This is very important because after the end of a long run of summer, we better find a way to have a little fun at the shop or else the grind starts to get to you. The grind is the extreme randomness of the repair of a motorcycle or the upgrad cosmetically or performance wise. The randomness is so extreme that it really tests patience and personality. We like to think of ourselves as superheroes, but in fact, we are only human and thank goodness we are able to check each other when it comes to attitude or frustrations. The years of working together have really helped. We’re good at resetting or putting things back into perspective and getting back to work with a positive attitude.

Be kind to each other and watch out for each other!

08/05/2026

Hey everyone, this is my cousin Todd and he’s been recently diagnosed with cancer. He went into the hospital a couple months back and they removed a few inches from his colon and he almost died in the process. Where they stitch things back together, it started leaking and it pumped everything back into a system and it was pretty close to the gates of heaven for him.

I hope as many friends of mine can find a way to help support or donate something for his benefit on August 29. Come see me at the shop if you have anything that can help with his medical or his living or to donate for the auction.

Be nice to eachother, ride safe, don’t mess with the four wheels, call your people check up on them make sure everyone’s doing well. 

Come join us in helping this fine man in his fight against cancer💙🎱💙

08/01/2026

Hey everyone, it’s August 1 today! This is a big month for all of us. This upcoming week Sturgis starts, also the start of high school football and practices, also the start of school for many of us. It gets to be one of the most exciting months of the year and Herm and I are buckled in.

This last week was something extraordinary, I swear we literally saw people climbing over the top of each other to try to get in the shop to get their bike serviced or repaired… for end of summer and before school vacations or Sturgis trip or whatever it might be. You really got the sense that people were grabbing on to what they had left before the busy season of school starts.

Some of the things we saw come into the shop, one of the most extraordinary ones, a gentleman came down from north of Grand Forks with some grinding in his transmission and it turned out to be horrific. This thing was absolutely run out of oil. The sad part is that it’s seen a shop before us and they told them they couldn’t find anything wrong with it. This gentleman had a real time crunch in order to get his bike ready for a national event that he was hosting. This was just one of several things from oil changes to pistons with holes in them… we have a replacement motor going in that one… we’ve had a lot of first time clients and it makes us very proud to have built a business that after 17 years is still drawing in so many new people. A big reason for that isn’t just us in the years we’ve been there, but the growth of our community. The majority of the people I talk to these days have never called the shop or are first time clients. This absolutely blows my mind. Keep in mind that we still see all of our past and regulars however, the on flux of new people is something extraordinary, it isn’t just the size of the community and the growth but it’s that there are fewer and fewer of us independent shops and mechanics. Big business keeps getting bigger. Don’t forget to support your small shops. In some cases you’ll have no other option other than corporate!! Herm and I will work our ass off to always be here and I think we’re on something big.

Be kind to each other!! be forgiving

07/23/2026

Hey everyone, it’s Thursday and getting close to the end of the week. Some of you probably don’t work tomorrow and that’s bad ass! We are open until 11 tomorrow, Friday the 24th. This weekend Herm is running off to a class reunion and good times in Aberdeen! BTW Neither of us thought we would live this long to go to a 40th… but here we are still kicking! Lol

This week has been extraordinary, Sturgis is coming up… summer heat and people riding and things break… or have end of summer plans coming up. Because of these things we received nine bikes on Monday!! When it’s time to kick ass you step up and kick some ass, especially when it comes to getting things done at work and for your family.

With Sturgis coming up, we are really toe to toe with request of tires and oil changes. If you have a general service or something that needs attention before the rally, send us a message, give us a call, find a way to get in the door. We will find a way for you to get to Sturgis.

When the stress of the week gets to you… don’t take it out on your motorcycle and out on the road, the four wheelers will run you over and they don’t give two s**ts. Find a way to express that energy somewhere else and if you have to do push-ups, do some push-ups. Find something to get rid of that energy until you get your head clear… Be good humans and help your neighbor. If you see somebody struggling, lend a hand. I realize that sometimes we’re so wrapped up in ourselves, but the way out is to help other people. Stay safe on the road and look out for each others. ✌️✌️

07/15/2026

Hey everyone, Our best helper came in with me yesterday, Elias Anderson!

We had a pretty big day, Elias knew he was coming into give us a hand with putting up our new sign! YES!!! Our old sign was completely wore out… When you see it and see how old the old one was and how sun-drenched it was… You can understand that that’s not the representation we want on the front of our building. The new sign really displays our pride.

Herm and I always are trying to improve our business and put our best foot forward. We would like to be known as the BEST!!… The cleanest and most helpful shop in Fargo Moorhead area. I realize that a sign does not make you that, however the 17 years that him and I have been working together as partners and the feedback from our customers, I think that this suggest this to be true. I love all of the other shops in town and I think they’re great as well, but of course this one is ours and we LOVE it!!

A special note… Elias came in and cleaned up underneath all of our lifts and under our benches, vacuumed up a bunch of stuff off the floor, check a bunch of tire pressures, changed oil and primary fluid on a heritage softail and ate like 14 different times while he was here! Man is this kid growing 🙂 (what a treat to have him come in and help, now we need Beatrice to come in)

Thank you everyone for the continued support and we love all of you. Be safe on the road, look out for four wheels and don’t get mad. Be nice to each other and be good humans.

07/07/2026

Hey everyone, hope you all had a safe and fun Fourth of July! We took a little extra time for the holiday and CASEY actually left the 21st for his annual two week midsomer vacation. It’s hard to believe that it’s halfway through summer already, if you haven’t gone out and grabbed some of it, you better!

For the first day back from the holiday, we really had things lined up. For Herm, we have Derek’s bike, it already hits 140 horsepower and so, hey” let’s add a turbo on top of that! We are shooting for some big numbers on this one. As a tuner, numbers are nice however rideablity is the most important thing!

On Casey’s lift we have Corey’s 2013 softail and that came in for a tune. Once the bike got here the job grew enormously. Before you knew it we were powder coating all the covers and making them black and adding a cam. A few hours turned into a few days! It’st pretty awesome when that happens. It’s many times people come in “for the first time” to get a little bit of work done. Then they see our facility and they decide to add to the job. Our facility is clean and productive and when people come on in, they’re usually impressed and it adds to more work being done.

The last picture is Shawn‘s 2018 Road Glide with a 32 inch wheel on it! We should charge admission just so people could come in and see this 32 inch wheel, it’s something wild! I understand it’s not for everybody however not everyone gets to experience something like this. As a shop it makes you feel special that people trust you to bring such extraordinary projects for you to work on.

For those of you struggling, Keep weathering the “STORM”. Be good to yourself and other people. Find positive people and make changes in yourself if you need to. Be a good human and make positive choices, support your family and friends and community.

07/01/2026

Soooo... Come across this during a service yesterday. A top 5 contender for dirtiest air filters. These and tires are overlooked or just forgotten about most of the time. They are the things that keep you going down the road and alive. Take a minute to have a look. If not, you can schedule an appointment with us to do just that. We offer a FULL bike inspection with checklist for $175. PMCS. Cheap insurance to know what's truly up with your motorcycle.

06/29/2026

Hello Everyone, Herm here.! Been very busy as usual around here getting people ready for the July 4th holiday celebration. Our country's 250'th anniversary!!!!! Been nice and quite with Casey on vacation too.... Lol. Being a proud Army Veteran myself, we are shutting down Thursday and Friday to enjoy this glorious holiday ourselves. We hope ALL will have a safe and wonderful weekend. Reminder, STURGIS is just around the corner, August 7-16. Get your services scheduled as soon as you can. Ride safe.!

06/25/2026

Hey everyone, hope you’re having a great week. We are! I’m out here in Montana on vacation and Herm is sending me pictures like this getting me jacked to actually come back to work! What the hell is wrong with me! I guess I have a love for Motorcycles and our community. And that’s just fine by me, without all of you I’m not sure where I’d be.

In the picture, it is Herm holding a Trask Performance turbo package. We are putting this bad boy on Derek’s bike. This motorcycle already hit 150 horse with the current package that is in the motor. We’re gonna bolt this on and we’re gonna run about 190 horsepower!! Woot Woot!! I love my job and all of you!

As we approach the Fourth of July, be patient and be kind. Give lots of room for the crazies and those who don’t give a s**t whether they run you over. I’ll see you when I get back. Lots more of love, Casey

06/18/2026

Hey everyone, we are excited about tonight. It’s West Fargo cruise night, and it’s the first one of the year. We’re gonna be up there next to the silver dollar bar managing the Bike corral. We try to keep it safe and friendly for everyone and it’s zoned off for motorcycle parking only. If you’ve never been down to West Fargo’s cruise night it’s a lot of fun.

I added a video of one of the bikes that were bringing and I’m not sure if we’re gonna put it under the canopy or in our gold spot in front of the VFW. Regardless, we can’t go wrong with either place.

We kind of see this as the kickoff of summer for seeing a lot of people and promoting the shop. Here is to summer and family and friends and good times. Be a good human and be nice to each other. Look out for each other and your community.