09/15/2026
In 2004, Toyota took a simple relationship joke and turned it into an unforgettable Tacoma commercial.
A girlfriend is fed up with her boyfriend spending all his time with his “precious” Tacoma and his friends. So she gets revenge by having the truck pushed off a cliff.
It tumbles all the way down… only to land on its wheels seemingly untouched.
Toyota didn’t need to tell you the Tacoma was tough. They showed you.
One crazy idea turned into one of Toyota’s most memorable ads.
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