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Pharo Marine Inc.

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Waunakee, WI
Pharo Marine Inc.

Full service Factory Authorized Service and Sales Shop for Lund Fishing and Pontoon boats! Pharo Marine is here to meet your boating needs.

We offer a wide selection of new and pre-owned boats from Aqua Patio, Hurricane, Lund, Sanpan, Sweetwater and Monaco. Models include fishing, pontoon, fish & ski boats. We also carry trailers from Trailmaster, Karavan, ShoreLand’r and Trition. And since Pharo Marine strives to be your full service boating partner, we are happy to offer top-notch service from factory certified technicians, state-of

-the-art boat storage as well as financing options. Located in Waunakee, WI, Pharo Marine proudly services Baraboo, Beaver Dam, Devil’s Lake, Fitchburg, Madison, Middleton, Sun Prairie, Wisconsin Dells and the rest of Southern Wisconsin. We are confident you will find that our crew is always ready to meet your needs. Stop by our showroom and experience what Pharo Marine has to offer.

03/19/2026

⏰ONLY 2 WEEKS LEFT: Lund March Rebates Ending Soon!⏰

Time is running out to save up to $5,000 on select 2024, 2025 and 2026 Lund models during our March rebate event.

Now is your chance to get legendary Lund performance, durability and versatility just in time for spring.

Whether you are looking for an in-stock model or want to order a custom-built Lund designed exactly how you want it, our team is here to help you take advantage of these limited-time rebates before they're gone.

Call or stop in THIS WEEK to lock in your savings before March 31st.

📍 5341 W River Rd. | Waunakee, WI
📲 (608) 849-5950

03/17/2026

Spring is right around the corner.🌤️ Now’s the time to get your boat ready for the season. Our certified service team can handle spring commissioning so you’re ready to launch when the lakes open.

📍 Waunakee | Trusted for 40+ years

03/16/2026

Due to bad weather Pharo Marine will be closed today. Stay warm and safe inside.

03/12/2026

Stored your boat with us this winter? We make the transition to spring easy, from storage to service to splash-ready.

One dealership. Total peace of mind.👏

03/09/2026

Choosing the right boat trailer is just as important as choosing the right boat.

Our team shares what Wisconsin boaters should know before hitting the road.

🔗 https://bit.ly/4c9zbFg

03/05/2026

Step inside and picture your summer on the water.☀️

Our showroom is stocked with Bentley pontoons, ready to explore, compare, and customize with help from a team that’s been serving Wisconsin boaters for over 40 years.

🔗 https://bit.ly/3KvXWhf
📍 5341 W River Rd. | Waunakee, WI
📲 (608) 849-5950

03/04/2026

Spring is coming and so are SERIOUS savings on Lund models! Get up to $5,000 in rebates on select 2024, 2025 and 2026 models all month long.

Whether you’re chasing fish at sunrise, cruising with the family or making the most of every sunny day on the lake, there’s a Lund built for YOU.

These rebates run through March 31st, so don’t miss out. Stop by to see our in-stock selection, or contact us to order your custom build and get exactly what you want for the season ahead.

📍 5341 W River Rd. | Waunakee, WI
📲 (608) 849-5950

03/03/2026

Boating season will be here before you know it! ☀️

If an upgrade or your first boat has been on your mind, now’s the time to start exploring. We carry Lund fishing boats, Hurricane deck boats and Bentley pontoons, plus the service and storage to make the season easy.

Summer goes fast. Let’s make it count 🚤

03/02/2026

The 2024 Bentley Fish 223 4 Point checks all the boxes for families and fishermen who want comfort and capability, and right now, it’s priced to move.

✅ Spacious fishing layout with room to bring the kids
✅ Stable 4-point pontoon design for smooth rides on Wisconsin lakes
✅ Comfortable seating
✅ Trusted Bentley quality backed by Pharo Marine’s full-service support

🔥 MUST GO PRICE — $38,806
If you’ve been waiting for the right fishing pontoon at the right price, this is it.

📍 Available now at Pharo Marine — stop in or message us before it’s gone.

🔗 View the boat here: https://bit.ly/4n8ZihP

02/26/2026

The Wisconsin Fishing Expo begins this week and this is one of your final chances to buy raffle tickets for the Humminbird Xplore 12 CMSI+ fish finder.

Capital City Chapter of Muskies Inc. will be selling tickets throughout the expo. Every ticket sold helps support muskie stocking in Madison-area lakes and keeps our fisheries strong for local anglers.

📅 Tickets available at:
• Feb. 27 to March 1, Wisconsin Fishing Expo

🎟️ The winning ticket will be drawn on March 1.
Thank you for supporting conservation and good luck to everyone entering.

02/25/2026

Starts TOMORROW!🚨

The Pharo Marine 2026 Open House starts TOMORROW and runs through Sunday, March 1.

🕘 Thurs 9–5 | Fri 9–6 | Sat 9–4 | Sun 10–2

🚤 Factory reps & pro staff in-house
🚤 Veteran rebates on Bentley & Lund
🚤 Towable tubes 50% OFF in-stock inventory
🚤 Custom-rigged fishing boat demos
🚤 Comfortable indoor shopping—no crowds

This is your chance to lock in real savings, trusted service, and a boat that’s ready for Wisconsin summer.

📍 5341 W River Rd. | Waunakee, WI

02/19/2026

One week to go!⏰

The Pharo Marine Open House kicks off February 26, and you don't want to miss out on the savings!

🎣 Retail savings up to $7,500 on select Lund models
🎣 Buy a boat during the open house & get entered to win an Ultimate Outdoor Kit
🎣 FREE safety package with every pontoon purchase
🎣 Free Mercury Marine 4-Year Gold Extended Coverage
🎣 Fully rigged fishing boat on display

Plus, check out electronics from Humminbird, Minn Kota, Garmin, and Lowrance!

📍 5341 W River Rd. | Waunakee, WI

Address

5341 W River Road
Waunakee, WI
53597

Opening Hours

Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+16088495950

Website

http://www.pharomarine.com/

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Our Story

Pharo Marine is here to meet your boating needs. We offer a wide selection of new and pre-owned boats from Aqua Patio, Hurricane, Lund, Sanpan, Sweetwater and Mercury Outboard Engines. Models include fishing, pontoon, fish & ski boats. We also carry trailers from Trailmaster, Karavan, ShoreLand’r and Trition. And since Pharo Marine strives to be your full service boating partner, we are happy to offer top-notch service from factory certified technicians, state-of-the-art boat storage as well as financing options. Located in Waunakee, WI, Pharo Marine proudly services Baraboo, Beaver Dam, Devil’s Lake, Fitchburg, Madison, Middleton, Sun Prairie, Wisconsin Dells and the rest of Southern Wisconsin. We are confident you will find that our crew is always ready to meet your needs. Stop by our showroom and experience what Pharo Marine has to offer.