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Monday 9am - 8pm Tuesday 9am - 8pm Wednesday 9am - 8pm Thursday 9am - 8pm Friday 9am - 8pm Saturday 9am - 5pm

Boucher Buick GMC

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Waukesha, WI
Boucher Buick GMC

The Boucher Automotive Group has been serving Southern Wisconsin for over 40 years! A native of Milwaukee, Wisconsin, Gordon F.

Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 18 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr. and his daughter Julie Boucher Sellars. The Boucher Automotive Group now ranks among the top 75 dealer groups in the nation according to Automotive News. The Boucher Group employs over 1,200 hard-working people, and consistently earns strong placement on Deloitte's "Wisconsin 75" ranking, which celebrates the largest privately held companies within Wisconsin. Since 2010, our employees have voted the Boucher Automotive Group among the Top 5 Workplaces in Southeast Wisconsin based on the Milwaukee Journal Sentinel's "Workplace Dynamics" survey. Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Vince Lombardi Charity Golf Classic, Vince Lombardi Walk/Run for Cancer, Bobbie Nick Voss Charitable Funds, Juvenile Diabetes Research Foundation, numerous Wisconsin Veterans organizations, and several more. Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.

09/17/2026

“Hey Tanner, what’s in stock today?”

09/03/2026

Come check out our Labor Day Sales Event!
Now through September 7th
Special Rates as low as 4.79% APR for 72 months
No Payments for 90 days
Select vehicles 2023 or Newer! 🚗

08/31/2026

Looking for a fresh start behind the wheel? Boucher has you covered this Labor Day! Visit your local Boucher dealer and take advantage of our Used Car Labor Day Sale🚗✨

08/21/2026

Rain or shine, stop in & beat the summer heat with some of the COOLEST sales consultants around! From new to pre owned, our inventory currently holds over 1,600 vehicles! 😎🚗

08/20/2026

Come in and check out our Buick Envista Inventory! 🚗

03/03/2026

Congratulations and thank you to Bill & Anne on their THIRD vehicle from Tanner here Boucher Buick GMC!!! 2026 GMC Sierra AT4 🎉
✨ #3 ✨

01/02/2026

✨BUICK & GMC’s stocked up for 2026 ✨

Stop by to test drive today! Boucher Buick GMC

📞 262-409-2600

12/08/2025

RARE 2026 GMC Yukon AT4 ✨ULTIMATE✨
Available here at Boucher Buick GMC!!!

📞 262-409-2600
📍1907 E Moreland Blvd Waukesha WI 53186

12/05/2025

🎁 Our show floor is beginning to look a lot like Christmas! 🎄

Stop in to take advantage of all holiday sales happening now!!

Boucher Buick GMC

12/02/2025

Last chance of the year to save BIG on quality used cars!
boucherbuickgmc.com/used-vehicles

Address

1907 E Moreland Boulevard
Waukesha, WI
53186

Opening Hours

Monday	9am - 8pm
Tuesday	9am - 8pm
Wednesday	9am - 8pm
Thursday	9am - 8pm
Friday	9am - 8pm
Saturday	9am - 5pm

Website

http://www.boucherbuickgmc.com/

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