Auto Ignite Management

10/10/2026

Surviving or Thriving! Thanks for having us Thoroughbred Diesel Chris Shearer Adam Craig

09/10/2026

23/09/2026

ASTA, here we come! 🎯

The AIM team will be out in force this week, and we’d love to see you!

Stop by the booth and say hi to Kyle Conn, our Director of Operations, and Chrisi Falco, our Lead Talent Assessment Specialist. They’ll be hanging out, talking hiring, answering questions, and connecting with everyone throughout the event.

And Saturday morning, you’ve got a couple of chances to catch the AIM team in the classroom:

🔥 Paul Ackerman & Clay Lanphere
Service Advisor Case Studies
Real-world situations, real conversations, and a closer look at how advisors can handle the moments that make the biggest difference.

🤝 Sara Fraser & Tracy Capriotto of Remarkable Results Radio Podcast
A session all about networking to build stronger connections, make networking feel more natural, and actually turn those conversations into relationships.

Whether you catch us in the booth, in a class, or somewhere in between, come say hello!

We’re looking forward to a great ASTA. 🎯

21/09/2026

What a week at STX 2026!

Tracy Capriotto and Sara Fraser had the opportunity to instruct two classes focused on something that impacts every part of our lives: how we connect with other people.

Networking is so much more than exchanging business cards or adding another connection on LinkedIn. It is about becoming more comfortable walking into a room full of people you don't know, starting conversations, finding common ground, and building relationships that can grow over time.

How do we build stronger business-to-business relationships in our own communities? How do we become more present and intentional when meeting other automotive professionals?

And then there is the connection that happens inside the shop.

We spend so much of our lives working alongside other people. Understanding how others communicate, listening differently, recognizing different perspectives, and becoming more aware of how we show up can have a tremendous impact on shop culture, teamwork, trust, and the customer experience.

Tracy and Sara also brought something especially valuable to these conversations: their perspectives as women and as auto repair customers.

Hearing directly from two female voices about what it feels like to navigate today's auto repair experience creates an opportunity to look at our industry through a different lens. What does the customer hear? What builds trust? What creates confidence?

Learning how to connect better with people can improve your professional life, your personal relationships, your business, your community, and the culture inside your shop.

A huge thank you to everyone who joined Tracy and Sara, participated in the conversations, shared their experiences, and were willing to look at connection from a different perspective.

Educate. Connect. Share. Elevate.

Photography by Joe Manna

14/05/2026

This is one of the takeaways from Bill's class at VISION this year.

The shops winning today are not competing on being the cheapest. They’re competing on communication, convenience, trust, and customer experience.

Price shoppers come and go.
Value builds long-term customers, stronger teams, and healthier shops.

Great article from Auto Service World featuring Bill’s session 👇https://www.autoserviceworld.com/how-a-price-competition-erodes-profits-talent/

12/05/2026

https://youtu.be/1VeVj4oIS70?si=2V1Fl4X1vECW-5_S
Thank you for having us Josh Parnell!

In this episode, Josh Parnell is joined by Bill Haas and Sara Fraser from Auto Ignite Management. Bill Haas shares his journey from technician to industry co...

22/04/2026

Thank you Buckaroobob Bucknbob!