Action Water Sports of Traverse City

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Action Water Sports of Traverse City Serving your boating needs from Manistee to Mackinaw.

Welcome to AWS of Traverse City, the premier boat dealership in Northern Michigan, featuring a premium lineup of MasterCrafts, Barletta pontoons, Cobalt boats, and Tidewater center consoles.

10/11/2026

New boat. New seat color. 🩵🤩 The Barletta Boats Halcyon in Bikini Blue is bringing a whole new vibe to the water!

10/10/2026

We’re loving all the new features and options on the NXT Series from MasterCraft Boat Company! 🤙🏄

Which new feature is your favorite? 🤔 Let us know in the comments! 👇

watersportsa

10/09/2026

This just in… a brand-new Cobalt Boats R8 Surf!🚤

Let’s unwrap it. 👀🫧

New 2027 boats from ALL our brands are arriving daily, and we can’t wait to show you what’s rolling in! 🤩

🚨 LAST CHANCE TO BE FEATURED! 🚨We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boati...
10/08/2026

🚨 LAST CHANCE TO BE FEATURED! 🚨

We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boating memories! 📸🌊

Whether it’s a sunset cruise, a day on the lake with the family, a favorite fishing spot, or your best surf session, we want to see the moments that made your time on the water unforgettable. ☀️

📅 Don’t miss your chance! Submit your favorite boating photos through the link in our bio for a chance to be featured in our 2027 Customer Calendar!

10/07/2026

A few of our favorite things 🌊✨

The wait is over…Meet the 2027 Barletta Halcyon👀🌊A new name. A fresh look. The same Barletta commitment to making time o...
10/02/2026

The wait is over…

Meet the 2027 Barletta Halcyon👀🌊

A new name. A fresh look. The same Barletta commitment to making time on the water even better. 🌊☀️

Your camera roll called… it wants to be in our 2027 Customer Calendar. 👀📸🌊We’re looking for your favorite boating photos...
10/01/2026

Your camera roll called… it wants to be in our 2027 Customer Calendar. 👀📸🌊

We’re looking for your favorite boating photos to help fill the pages of our 2027 calendar! 🗓️

Sunsets, surf sessions, fishing trips, family days, lake adventures—we want to see them all. ☀️🚤

📲 Submit your photos through the link in our bio!

09/29/2026

3 Tidewater features we’re loving 👀

The best part? They come standard. 🙌

From functionality to comfort, Tidewater boats are packed with thoughtful features that make every day on the water better.

Which one would you want on your boat? 👇

09/28/2026

The R26 🤝 Lake Michigan

Join us for an afternoon on the waterfront! 🌊🍹Mark your calendars for August 6 from 3–6 PM and meet us at Riverwalk Gril...
08/03/2026

Join us for an afternoon on the waterfront! 🌊🍹

Mark your calendars for August 6 from 3–6 PM and meet us at Riverwalk Grill in Elk Rapids to explore the newest models from MasterCraft, Cobalt, Barletta, and Tidewater.

Whether you're shopping for your next boat or just want to check out the latest models and innovations, this is the perfect chance to browse our premium lineup, enjoy a complimentary drink courtesy of Action Water Sports, and connect with fellow boating enthusiasts.

Sign up through the link in our bio! We can't wait to see you there! 🚤☀️

Please note: This is a viewing event only. Test drives will not be available.

#2027

🚤 Last chance to RSVP! 🌊Join us this Thursday, July 16, from 12–5 PM for our Leelanau Cellars Ride & Drive Event in Omen...
07/15/2026

🚤 Last chance to RSVP! 🌊

Join us this Thursday, July 16, from 12–5 PM for our Leelanau Cellars Ride & Drive Event in Omena!

Get behind the wheel and experience our premium lineup:
🌊 MasterCraft
☀️ Barletta
⚓ Cobalt
🎣 Tidewater

Whether you're shopping for your next boat or just want to experience the latest innovations on the water, this is your chance to take a test drive and talk with our team.

📍5019 NW Bay Shore Dr. Omena, MI 49670
🗓️ July 16 | 12–5 PM

Reserve your spot today! Find more details and the RSVP link in our bio. 🔗

🚤 Join us for a Ride & Drive at Leelanau Cellars! Experience our premium lineup of boats on July 16 from 12–5 PM in Omen...
07/09/2026

🚤 Join us for a Ride & Drive at Leelanau Cellars!

Experience our premium lineup of boats on July 16 from 12–5 PM in Omena.

🌊 MasterCraft – Experience the industry's leading wake boat and its latest innovations.
☀️ Barletta – Cruise aboard one of the smoothest-riding pontoons on the water.
🎣 Tidewater – Explore the boat that's built for every adventure.
✨ Cobalt – Discover the luxury and craftsmanship that sets Cobalt apart.

After your demo ride, relax with a complimentary w**e tasting courtesy of Action Water Sports. 🏄

Space is limited, so be sure to RSVP ahead of time. The link is in our bio! 🔗

We can't wait to see you on the water! 🙌

06/03/2026

✨️ Have you seen this beauty sparkling out front?! ✨️

The black and viridian flake is 🤩


05/20/2026

The 2026 R31 - because overdoing it doesn't exist.


Last week was one for the books 😎Some of our team members had the opportunity to visit the Traverse City Wh***ey Co. ric...
05/06/2026

Last week was one for the books 😎

Some of our team members had the opportunity to visit the Traverse City Wh***ey Co. rickhouse, the only true rickhouse in Michigan, to sample and select our very own barrel. Our chosen barrel will be bottled in the next few weeks and gifted with boat purchases. We even got to sign the barrel we selected.

Thank you to Traverse City Wh***ey Co. for an incredible experience from start to finish. This is one we won’t forget!

Address

611 Olesons Commerce Drive
Traverse City, MI
49685

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 2pm

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