BMW of Traverse City

BMW of Traverse City Proud to be part of Fox Motors. New BMW models, BMW Certified and a premium client experience in Traverse City. Buying a new or used car should be fun. Seriously.

Which is why Fox Motors makes the experience a remarkable one. When we first opened our doors in 2000, we didn’t just join the car dealership industry. We reinvented it. And we did so in an environment where customers and their needs come first. Where we prove daily that customer service is alive and well. And where our employees are proud to say they work. We created a dealer network that ensures

you’ll find the ideal vehicle for your needs. And we make sure you’re happy with your first experience with us, because we don’t want it to be your last experience with us. At Fox Motors, we’ve found going the extra mile helps our customers go the extra thousands. So we do everything we can to build long-term relationships. We give back to the communities we’re a part of, and we treat others the way we’d like to be treated – because the golden rule in life can also rule in business.

More room when you need it, more seating when you want it. The 2027 BMW X7 lets you fold the seats down at the push of a...
08/14/2026

More room when you need it, more seating when you want it.

The 2027 BMW X7 lets you fold the seats down at the push of a button and bring them back up just as effortlessly. With three rows of spacious seating, premium comfort, and a versatile interior that adapts to whatever the day brings, the X7 makes every drive feel effortless. Its luxury designed to keep up with every part of your day.

Ready to experience the 2027 BMW X7 for yourself? Explore the X7 and discover where luxury meets versatility today at BMW of Traverse City.

As we celebrate Independence Day and America's 250th anniversary, our dealerships will be closed on July 3rd and July 4t...
07/02/2026

As we celebrate Independence Day and America's 250th anniversary, our dealerships will be closed on July 3rd and July 4th to allow our team members time with their family and friends.

We wish everyone a safe, fun, and memorable Fourth of July weekend. We'll be back and ready to serve you soon.

06/20/2026

Ready to meet your match?

There is still time to take advantage of the BMW Ultimate Sales Event. Find the ride that is perfect for you.

See dealer for details. Offer expires 6/30/26.

06/13/2026

Set high standards. Then surpass them.

The BMW Ultimate Sales Event is the perfect time to experience the elevated performance and refinement that set BMW apart.

See dealer for details. Offer expires 6/30/26.

06/07/2026

"OK, so I headed into the dealership to get a quote on a hard-to-get part fully expecting it to be outrageously priced. To my surprise, it was priced at retail, the same as at FCP Euro (where it's out of stock). I was shocked. A dealer doing things the right way for once. Kudos to BMW of Traverse City, you're a rare gem. Much appreciated."
-Rob S.
June, 2026

From sales to service, we’re just here to make things a little easier. Thanks for choosing us!

06/05/2026

Built for performance.

The BMW Ultimate Sales Event is happening now through June 30th. Explore exceptional offers on select BMW models and find the one that matches your drive.

See dealer for details. Offer expires 6/30/26.

The BMW Ultimate Sales Event is happening now through June 30th.Whether you're drawn to the BMW 3 Series, X3, or X5, now...
06/02/2026

The BMW Ultimate Sales Event is happening now through June 30th.

Whether you're drawn to the BMW 3 Series, X3, or X5, now is the perfect time to experience the performance and luxury that make BMW stand apart.

Find your match today.

BMW. The Ultimate Driving Machine.®

Shop Now: https://www.foxbmwtc.com

See dealer for details. Offer expires 6/30/26.

Holiday Hours ReminderWe will be closed Saturday, May 23rd, 2026, and Monday, May 25th, 2026, in observance of Memorial ...
05/22/2026

Holiday Hours Reminder

We will be closed Saturday, May 23rd, 2026, and Monday, May 25th, 2026, in observance of Memorial Day. Wishing everyone a safe and enjoyable holiday weekend.

Address

2801 North U.S. 31 South
Traverse City, MI
49684

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+12319222002

Website

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