Serra Volkswagen of Traverse City

09/11/2026

🇺🇸 Today, we pause to remember and honor the lives lost on September 11, 2001, and the heroes who showed extraordinary courage in the face of tragedy. ❤️🤍💙 We will never forget the strength, sacrifice, and unity that brought us together as a nation. 🇺🇸

09/08/2026

Family-Friendly Confidence Starts Here! 👨‍👩‍👧‍👦 💙☑️

The Volkswagen Tiguan was put to the test! Cars.com evaluated 56 model-year 2025 and 2026 vehicles for child-seat fit, LATCH system ease of use, and overall accessibility for families. With three types of car seats tested: including infant, convertible, and high-back booster seats. The Tiguan is designed with growing families in mind and performed well in our Car Seat Check with all A grades! 👶🧸🍼

For more info from Cars.com, visit https://serratc.link/4qWJCl6
Ready for your next family adventure? Discover the Volkswagen Tiguan at Serra Volkswagen of Traverse City! Schedule a test drive today!

09/07/2026

🇺🇸 Happy Labor Day from Serra Traverse City! 🇺🇸

Serra Traverse City will be closed Monday, September 7th in observance of Labor Day.

Wishing everyone a safe, relaxing, and enjoyable long weekend! ☀️

08/20/2026

Hope to see you tonight, August 20th at the Concerts on the Lawn , featuring K.Jones & the Benzie Playboys! 🎵🎶🎵

Join us tomorrow night, August 20th, for our 2026 COL series, featuring K.Jones & the Benzie Playboys!

Concessions will be open from 5:30–7:15 PM, and Nate's Best Kettle Corn will be available throughout the concert.

The concert will run from 7:00 PM-8:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn! Parking is available on the street on S. Elmwood and through the Grand Traverse Pavilions entrance of the parking structure on the East end.

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor Reynolds Jonkhoff Funeral Home.

For more information on the artists visit the link below for all band bios:
https://www.gtpavilions.org/news-events/2026-concerts-on-the-lawn/band-lineup/

08/12/2026

Join us this Thursday, August 13th, for our 2026 COL series, featuring The Backroom Gang performing Dixieland Jazz!

Join us this Thursday, August 13th, for our 2026 COL series, featuring The Backroom Gang performing Dixieland Jazz!

Concessions will be open from 5:30–7:15 PM, and Nate's Best Kettle Corn will be available throughout the concert.

The concert will run from 7:00 PM-8:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn! Parking is available on the street on S. Elmwood and through the Grand Traverse Pavilions entrance of the parking structure.

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor Cherryland Electric Cooperative.

For more information on the artists visit the link below for all band bios:
https://www.gtpavilions.org/news-events/2026-concerts-on-the-lawn/band-lineup/

08/06/2026

😎 Join us tonight, August 6th, for our 2026 COL series, featuring Remembering Patsy-A Tribute to Patsy Cline with Judy Harrison!

Join us this Thursday, August 6th, for our 2026 COL series, featuring Remembering Patsy-A Tribute to Patsy Cline with Judy Harrison!

Concessions will be open from 5:30–7:15 PM, and Nate's Best Kettle Corn will be available throughout the concert.

The concert will run from 7:00 PM-8:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor HomeTown Pharmacy.

For more information on the artists visit the link below for all band bios:
https://www.gtpavilions.org/news-events/2026-concerts-on-the-lawn/band-lineup/

07/29/2026

Join us this Thursday, July 30th, for our 2026 COL series, featuring the fan favorite Petoskey Steel Drum Band! 🎶🎵🎶

Join us this Thursday, July 30th, for our 2026 COL series, featuring the fan favorite Petoskey Steel Drum Band!

Concessions will be open from 5:30–7:15 PM, we will be serving smoke turkey breast and smoked pulled pork for this week's concert. and Nate's Best Kettle Corn will be available throughout the concert.

The concert will run from 7:00 PM-8:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor PNC Bank.

For more information on the artists visit the link below for all band bios:
https://www.gtpavilions.org/news-events/2026-concerts-on-the-lawn/band-lineup/

07/27/2026

🦄 Unicorn Alert! Stand out from the crowd in this rare gem! 💎 The 2026 Volkswagen Taos 1.5T SE AWD! in stunning Green has arrived at Serra VW of Traverse City! 💚✨ This head-turning SUV combines eye-catching style, confident AWD capability, and the latest tech – making it as unique as it is fun to drive. But like a unicorn, it won't stick around forever! 🌲🚗 Stop by today to see it in person and take it for a test drive before it's gone!

07/21/2026

Join us this Thursday, July 23rd, for our 2026 COL series, featuring Miriam Pico Music! Sponsored by Serra Volkswagen of Traverse City 🎶

Join us this Thursday, July 23rd, for our 2026 COL series, featuring Miriam Pico Music!

Concessions will be open from 5:30–7:15 PM, and Nate's Best Kettle Corn will be available throughout the concert.

The concert will run from 7:00 PM-8:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor Floor Covering Brokers Carpet One .

For more information on the artists visit the link below for all band bios:
https://www.gtpavilions.org/news-events/2026-concerts-on-the-lawn/band-lineup/

07/08/2026

Join us this Thursday, July 9th, for our 2026 COL series, featuring the Mighty Tundra Tones, formerly known as Jazz North!

Join us this Thursday, July 9th, for our 2026 COL series, featuring the Mighty Tundra Tones, formerly known as Jazz North!

Concessions will be open from 5:30–7:15 PM, will be available throughout the concert.

The concert will run from 7:00 PM-8:00 PM. Bring a chair and enjoy a beautiful evening on the Grand Lawn!

Thank you to our series sponsors for their generous support: Title Sponsor Serra Volkswagen of Traverse City, Supporting Sponsor Michigan Arts and Culture Council, and Headline Sponsor Grand Traverse Pavilions Center for Rehabilitation - Outpatient and Aquatic Therapy.

For more information on the artists visit the link below for all band bios:
https://www.gtpavilions.org/news-events/2026-concerts-on-the-lawn/band-lineup/