08/15/2024
Important Announcement from Grand Bay Marine & Walstrom Marine:
Traverse City, MI- Grand Bay Marine is pleased to announce its phased transition to the name Walstrom Marine. Following Walstrom Marineโs acquisition of Grand Bay Marine in 2022, this integration aims to streamline internal operations and elevate the boat ownership experience for customers across Michigan.
With nine locations throughout the state, Walstrom Marine brings a 78-year legacy of exceptional service, deep boating knowledge, and a robust inventory to this transition. Integrating Grand Bay Marine under the Walstrom Marine brand promises to optimize service efficiency, enhance customer interactions, and improve communications through expanded resources and expertise.
Throughout this transition, customers can rest assured that their dedicated team remains onboard, ensuring continued reliable service and the familiar interactions they have come to trust. Both Traverse City locations will remain open and work in tandem, with sales and service departments available at each store.
The change from Grand Bay Marine to Walstrom Marine represents an exciting new chapter as the company strives to provide unparalleled support to Michiganโs boating community under a unified and strengthened brand.
For further information, please contact:
Amy Crouchman, Chief Integration Officer
[email protected]
Carie Birkmeier, Marketing Director
[email protected]
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