The Atamian family's history of selling and servicing vehicles in New England dates back to 1919. In 1924, founder, Nish Atamian, traded a horse and trailer from a milk company in exchange for a brand new Dodge. The Honda franchise is currently operated at our present location; 150 Main Street, Tewksbury, MA. The dealership occupies land stretching from Rte 38 to I- 495, with over 40,000 square fe
et of building! It still remains a family business today. Nish Atamian's nephew, Bob Atamian, and his wife of over sixty years, Virginia, have been Dealer Principles since 1968. They have since been joined by son’s, Robby and Terry, and his grandson Benjamin, who represents the 4th generation of Atamian's in the automotive business. It was in 1968 that Bob decided to go out on his own. He was approached to open a Volkswagen Dealership in Tewksbury MA, and in late 1969 he purchased land and built a new dealership called Atamian Volkswagen at its present location. His family celebrated the store's Grand Opening on Valentine's Day, February 14th 1970. In 1976 Bob was offered a Honda franchise, which was an up and coming opportunity and is now a brand which has become one of the most sought after names in the auto industry today. In the Atamian family tradition, cars continue to be sold on an individual basis, customer by customer, because the Atamian's recognize that their success can only be measured by the degree of their clients' personal satisfaction.
