Sturgis Harley-Davidson

Sturgis Harley-Davidson šŸļø Riding the legend. www.sturgishd.com Sturgis Harley-Davidson is your Northern Hills stop for Harley-Davidson gear, parts and accessories.
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Living the freedom. šŸ“In the heart of the Black Hills, home of the world-famous Sturgis Motorcycle Rally! šŸ”§ Genuine Harley-Davidson bikes, and apparel. Visit us during the Sturgis Rally or anytime you're riding in the beautiful Northern Hills. Surrounded by the beautiful Black Hills of western South Dakota, Sturgis Harley-Davidson is centrally located in downtown Sturgis and plays host to one of th

e largest motorcycle rallies in the world, the Sturgis Motorcycle Rally. We have been providing parts and accessories, riding apparel, and a huge selection of Genuine Sturgis Rally merchandise for over 20 years. Whatever the occasion, we have the perfect gift for that motorcycle enthusiast. Sit back and cruise through the site and see what Sturgis Harley-Davidson, home to the world famous Sturgis Motorcycle Rally, has to offer!

08/17/2026

1,135. A new record is made.

1,135 bikes were sold between Black Hills Harley-Davidson and Sturgis Harley-Davidson during the 86th Sturgis Rally. An incredible feat that would not have been possible without the hard work of each and every employee that showed up, stepped up, worked long hours, and gave it their all. We cannot thank our staff and the corporate team enough for making this happen and are honored to have such an amazing group of people who came together and made it happen. Hereā€™s to next year! šŸ¤˜šŸ”„

08/16/2026

What a Rally itā€™s been! Letā€™s make this last day count. Whether you need a new shirt, get that final entry for the Ride to Win Challenge or find a new ride home, weā€™re here to make your Rally complete!

08/15/2026

Since Madison aka Stargirl āœØā€™s last favorite bike sold, we asked her about her next favorite. Check out this insane 131 equipped Road Glide we built this year.

08/15/2026

$4,999.00 blow out Special at Sturgis Harley-Davidson !!

08/15/2026

Itā€™s Day 9 and weā€™re ready to rock! Itā€™s been a great rally and time is running out to make this your best rally yet. Stop by our store to enter to win a free custom Street Glide, get all your Official Sturgis H-D merch, and maybe even ride off with a new bike.

Thereā€™s still time to stock up on your official 86th Sturgis merch from the center of Harley-Davidson rally culture. Sto...
08/15/2026

Thereā€™s still time to stock up on your official 86th Sturgis merch from the center of Harley-Davidson rally culture. Stop by and get everything you need from shirts to accessories.

08/14/2026

Thereā€™s only two full days left to enter to win this custom-built Street Glide! Stop by any of our Harley-Davidson stores in the Black Hills to enter to win. The more stores you visit, the more chances you have to win! Letā€™s go!šŸ

08/14/2026

Day 8 of the Sturgis Rally and only 2 days left! This is the greatest time of the year so letā€™s make the most of it!

08/14/2026

Everyone who walks in comes out with a favorite. Find out what our team here at Sturgis H-D has as their favorite shirts this year and maybe get an idea or two on your next rally shirt.

08/13/2026

The rain is holding out today but donā€™t get caught unprepared out there! Weā€™ve got all the rain gear you need and our team is here to get you all suited up!

Address

1040 Junction Avenue
Sturgis, SD
57785

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 6pm
Sunday 10am - 4pm

Telephone

+16053472057

Website

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