BMW of Sterling

BMW of Sterling Still family-owned; NEW lounge to relax and store to shop, andthe place where you remain the focus of everything we do. Integrity is never compromised!
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Why Buy from BMW of Sterling: -We are in the top 10 Nationally in Sales and Service Customer Satisfaction -Newest and the Largest State of the Art 70,000 plus square foot Facility -Full Café and Coffee Bar with Complimentary Items -One of the largest inventories on the East Coast -53 Service Bays for quick service -Plush and comfortable waiting area with complimentary hi-speed wi-fi and multiple entertainment options -Knowledgeable and tenured Sales and Service Staff With Many BMW Award Winners with Year of Experience- -We are minutes away from Washington Dulles Airport

Payment Options:   Amex Cash Mastercard Visa

Operating as usual

11/06/2020

This Rolls-Royce Cullinan hit a massive dear last night to veer off course, leading to flat tires and "minor" damage on the front.

Mr. Brandon, one of our in-house mechanics, will fix this car.

Mr. Brandon received his Rolls-Royce/BMW mechanic training at BMW North America Headquarters in New Jersey (BMW owns Rolls-Royce).

#rollsroyce #bmw #mechanic

BMW of Sterling was founded by Thomas A. Moorehead. Mr. Moorehead was founded by James Bradley.Here's the backstory. It'...
11/06/2020

BMW of Sterling was founded by Thomas A. Moorehead.

Mr. Moorehead was founded by James Bradley.

Here's the backstory. It's mind-blowing beyond belief.

To fully appreciate BMW of Sterling's unique history, first begin by getting to know Mr. Bradley.

African American Cultural & Historical Museum of Washtenaw County (aachm.org)

When Jim Bradley (11/26/1936-4/29/2003) was a senior financial analyst at General Motors, his ultimate ambition was to become a GM Dealer. In the early 1960’s he had met Juanita Bass (12/5/1939-2/16/2013) in Detroit where they fell in love and were married by the fall of 1962. Daughters Vanessa and Angela were born. He still dreamed of owning his own business, and knew that meant giving up the corporate job. In a 1993 Ann Arbor News interview about the opening of the Saturn store, Jim told the story. “I went home and told my wife I had to quit my job” recalls Bradley with a smile. “And with two preschoolers!” Juanita interjected, for whom the shock was obliviously still fresh. “Fortunately she supported me” Jim said. It was a pattern that continued uninterrupted for the duration of their lives together.

In 1973, when GM appointed him the Pontiac dealer, he was the first African American automotive dealership owner in Washtenaw County and the third in the state of Michigan. Jim Bradley grew that Pontiac store into Jim Bradley Pontiac-Cadillac-GMC, then Buick was added to the car line up at 3500 Jackson Road in Ann Arbor. Bradley was the first African-American GM dealer to reach the milestone of 30 consecutive years in business. They were often ranked in the top 5 automotive dealerships for General Motors by Black Enterprise magazine's top 100.

The Bradley Automotive Group was formed, and in1993, he and his wife, Juanita were appointed the Saturn dealer in Ann Arbor. GM saw this as a unique opportunity to promote the fact that they had a wife/husband team in the same market. Juanita Bradley then became the first African-American woman in the country to manage a Saturn Dealership This ad,appeared in major markets and publications across the country.

What one man can do with 100 BMWs.Nelson helps organize all the cars on our lot so they can easily be found by valued BM...
11/06/2020

What one man can do with 100 BMWs.

Nelson helps organize all the cars on our lot so they can easily be found by valued BMW Clients and Client Advisors.

Nelson is always happy to lend a hand and help us out whenever we ask!

#bmw #virginia #fairfax #greatfalls #alexandriava #bmwlife #bmwclub

Another happy referral Mr Rozo just picked up a super low miles 2,588 2017 BMW X3!Thank you for your business!Jose Z Riv...
11/06/2020

Another happy referral Mr Rozo just picked up a super low miles 2,588 2017 BMW X3!

Thank you for your business!

Jose Z Rivera
BMW of Sterling
571-422-9974

Sport seats are designed to keep you well-bolstered for spirited driving in the new BMW 5 Series, with your choice of Na...
11/05/2020

Sport seats are designed to keep you well-bolstered for spirited driving in the new BMW 5 Series, with your choice of Nappa leather with exclusive stitching, Dakota Leather or standard perforated SensaTec.

$459/month is where it starts... but you know BMW of Sterling will make it seem like you're leasing a Hyundai, right? ht...
11/04/2020

$459/month is where it starts... but you know BMW of Sterling will make it seem like you're leasing a Hyundai, right?

https://www.bmwofsterling.com/bmwroadhome2020

#fairfax #alexandriava #Virginia #maryland #washingtondc #greatfalls #bmw #bmwclub #cars

Another happy previous client Mrs Lauzon just pick up her dream SAV 2020 BMW X5!Thank you for your business!Jose Z River...
11/03/2020

Another happy previous client Mrs Lauzon just pick up her dream SAV 2020 BMW X5!

Thank you for your business!

Jose Z Rivera
BMW of Sterling
571-422-9974

The X3 features a Power Tailgate that provides convenient access to up to 62.7 cubic feet of cargo space, along with 40/...
11/03/2020

The X3 features a Power Tailgate that provides convenient access to up to 62.7 cubic feet of cargo space, along with 40/20/40 split-folding rear seats.

11/03/2020

New Cars Inventory 2 of 2

11/03/2020

BMW of Sterling New Cars Inventory 1 of 2

11/03/2020
Mechanics busy at work

We're truly grateful that so many BMW Clients -- even if they bought their cars at another BMW Dealership -- bring their Bimmers to BMW of Sterling for service.

The bay is packed already!

We are truly honored that Mr. Chan and his lovely wife decided to go home today with a new X5 from our dealership. Merce...
11/03/2020

We are truly honored that Mr. Chan and his lovely wife decided to go home today with a new X5 from our dealership.

Mercedes-Benz. Audi. Lexus.

Among the Greats, we can only be grateful that you chose BMW.

Mr. Chan'a wife emigrated to America from South Korea in the 1980s through the invitiation of a relative.

Like many other immigrants who first come to America, she brought very little money here and supported herself and her family by working as a waitress at a sandwich shop in Virginia.

She worked very hard and eventually bought the store, becoming its owner.

Today, she serves the employees of the Environmental Protection Agency as the maitre d' of Universal Gourmet in Crystal City.

[email protected]

#chantilly #fairfax #Virginia #maryland #washingtondc #virginiaisforlovers #centervill

Congratulations Mr. John Lee, happy with his new 3 series!!! Enjoy the new ride!Girish(G) Girish Ram571-497-4216
11/02/2020

Congratulations Mr. John Lee, happy with his new 3 series!!! Enjoy the new ride!
Girish(G) Girish Ram
571-497-4216

Congratulations Mr.Lopez and family in their beautiful X7. Girish(G) Girish RamBMW of Sterling 571-497-4216
11/02/2020

Congratulations Mr.Lopez and family in their beautiful X7.

Girish(G) Girish Ram
BMW of Sterling
571-497-4216

Another happy client Mr. Maule just pick up a phenomenal 2018 BMW M5 !Enjoy your new toy !!!Jose Z RiveraBMW of Sterling...
10/31/2020

Another happy client Mr. Maule just pick up a phenomenal 2018 BMW M5 !

Enjoy your new toy !!!

Jose Z Rivera
BMW of Sterling
571-422-9974

Another happy Referal Mr. Weathers just pick up a super clean Ford Flex!Thank you for your business!Jose Z RiveraBMW of ...
10/31/2020

Another happy Referal Mr. Weathers just pick up a super clean Ford Flex!

Thank you for your business!

Jose Z Rivera
BMW of Sterling
571-422-9974

Another happy previous client Mr Ryant just pick up a beautiful 2020 BMW X5 for his wife !Thank you for your repeated bu...
10/31/2020

Another happy previous client Mr Ryant just pick up a beautiful 2020 BMW X5 for his wife !

Thank you for your repeated business!

Jose Z Rivera
BMW of Sterling
571-422-9974

Timeline Photos
10/31/2020

Timeline Photos

10/31/2020

Anonymous Reflection of a Car Salesman

Fairfax had the exact 2021 X3 Mr. Safety wanted -- White exterior, and three packages to maximize safety (Driver Assistance Plus Package, Parking Assistance Package, and Premium Package).

We didn't have that exact vehicle at that moment, but Mr. Safety had come by to consider custom-ordering an X3 from a BMW Factory in Spartanburg, South Carolina (Yes, BMW makes their midsize+ SUVs in the US! So to buy BMW SUVs is to buy American!) with Egyptian Prince who was unfortunately unavailable at the time.

After checking that we didn't have any X3 with the options he wanted, Mr. Safety got up to leave.

Fairfax had the exact vehicle he was looking for and he had already received a competitive offer from them.

There was absolutely no reason for Mr. Safety to stay.

That's when Mac Safi stepped in, and ever so-gently, guided Mr. Safety back to the vehicle that he was truly looking for and needed, which could only be achieved through custom-ordering.

That meant that Egyptian Prince would end up receiving 100% of the commission while Mac would get 0% as Egyptian Prince had already built the custom-order.

But Mac didn't give a damn.

He carried on as if it was his own deal, his own commission, and his own Client.

Because that's what the Egyptian Prince meant to Mac -- a "friend" in the truest sense of the word.

And I think that display of humanism is what ultimately what drew Mr. Safety to order his X3 here.

Of course, it didn't hurt that Shawn Sampson easily beat them with the numbers -- but really, how big of a difference could there be?

Another happy client Mr Keel just pick up a super clean Honda Fit!Thank you for your business!Jose Z RiveraBMW of Sterli...
10/30/2020

Another happy client Mr Keel just pick up a super clean Honda Fit!

Thank you for your business!

Jose Z Rivera
BMW of Sterling
571-422-9974

Another happy client Mr Tanner just pick up 2020 BMW 330I !Welcome to the BMW Family!!!!Jose Z RiveraBMW of Sterling571-...
10/29/2020

Another happy client Mr Tanner just pick up 2020 BMW 330I !

Welcome to the BMW Family!!!!

Jose Z Rivera
BMW of Sterling
571-422-9974

Another happy previous client Mr Kim just pick up a super clean 2018 BMW X1 !Thank you so much for your business!!!Jose ...
10/29/2020

Another happy previous client Mr Kim just pick up a super clean 2018 BMW X1 !

Thank you so much for your business!!!

Jose Z Rivera
BMW of Sterling
571-422-9974

Congratulations Marline and John on your new BMW 5 series!!!!
10/28/2020

Congratulations Marline and John on your new BMW 5 series!!!!

Optional M Sport Seats in exclusive Magma Red Dakota Leather provide support, comfort and a mark of distinction to the n...
10/27/2020

Optional M Sport Seats in exclusive Magma Red Dakota Leather provide support, comfort and a mark of distinction to the new BMW X2.

Another happy client Ms Hodsden just pick up a beautiful 2018 Toyota 4Runner !Thank you so much for your business!!!Jose...
10/27/2020

Another happy client Ms Hodsden just pick up a beautiful 2018 Toyota 4Runner !

Thank you so much for your business!!!

Jose Z Rivera
BMW of Sterling
571-422-9974

Another happy client Mr Van Lenten just pick up a beautiful 2021 BMW X3 for his wife!Welcome to the BMW FAMILY!!!!Jose Z...
10/26/2020

Another happy client Mr Van Lenten just pick up a beautiful 2021 BMW X3 for his wife!

Welcome to the BMW FAMILY!!!!

Jose Z Rivera
BMW of Sterling
571-422-9974

Modern aesthetics, BMW engineering, and exceptional technology capture the essence of sportiness in the All New 2021 BMW...
10/25/2020
BMW of Sterling

Modern aesthetics, BMW engineering, and exceptional technology capture the essence of sportiness in the All New 2021 BMW 4 Series Coupe. RSVP today to the 4 Series Coupe unveiling.

Another happy client Mr Bashir just pick up a beautiful 2020 BMW 330 SportWelcome to the BMW FAMILY!!!!Jose Z RiveraBMW ...
10/23/2020

Another happy client Mr Bashir just pick up a beautiful 2020 BMW 330 Sport

Welcome to the BMW FAMILY!!!!

Jose Z Rivera
BMW of Sterling
571-422-9974

New 4 Series Unveiling @ BMW of SterlingThank you all for coming out!Tomorrow, the World will wake up to find that BMW h...
10/23/2020

New 4 Series Unveiling @ BMW of Sterling

Thank you all for coming out!

Tomorrow, the World will wake up to find that BMW has created a vehicle for the individualist -- those for whom "it's my way or the highway" is a way of life.

All day, all night -- you'll enjoy being in this car because for the first time, you'll feel that a car finally "gets you."

You will be inspired to skip dinner because you'll want to look good -- thin, and fit.

Because you'll look good in this car.

"Eye candy."

You'll be an eye candy each time you step off the vehicle because that's what BMW has built -- an eye candy.

You might start noticing people treat you differently because you drive the new 4 Series.

But that's what BMW has built -- a game-changer.

Henry Kissinger said "power is the ultimate aphrodisiac."

He was wrong.

The new 2021 BMW 4 Series is.

#bmw #bmw4series #bmwlife #bmwlove #4series #virginia #washingtondc #maryland #cars

10/23/2020
New 4 Series Unveiling

BMW New 4 Series Premier @ BMW of Sterling!

Featuring Shawn Sampson, Manager.

#bmw #bmw4series #bmwlife #bmwlove #4series #virginia #washingtondc #maryland #cars

Surround yourself with BMW's most advanced driving technology in the 3 Series Sedan developed with even more convenient ...
10/22/2020

Surround yourself with BMW's most advanced driving technology in the 3 Series Sedan developed with even more convenient features to keep you connected at all times.

Tonight is BMW of Sterling's 4-Series Coupe Premier Event!RSVP ASAP to see the Unveiling of the all-new 2021 BMW 4-Serie...
10/22/2020
RSVP Now!

Tonight is BMW of Sterling's 4-Series Coupe Premier Event!

RSVP ASAP to see the Unveiling of the all-new 2021 BMW 4-Series Coupe!

Address

21710 Auto World Circle
Sterling, VA
20166

Opening Hours

Monday 09:00 - 20:00
Tuesday 09:00 - 20:00
Wednesday 09:00 - 20:00
Thursday 09:00 - 20:00
Friday 09:00 - 20:00
Saturday 09:00 - 17:00

Telephone

+15714448543

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Comments

I just wanted to say I loveeeee BMW OF STERLING! Love my X4...she’s a beast! But I want to give my Service Advisor Eric Brown a HUGE shout out...he always goes above and beyond whenever I bring my vehicle in for service!! Thanks Eric for all you do!! Happy BMW owner for life!
Experience was great once again. Thank you Robert for your professionalism, responsiveness and attention to detail.
Had another great visit at BMW Sterling. Once again I used Eric as my service advisor and he did a great job. Never have to worry about the care I get at BMW Sterling. Especially noteworthy is how well the performanced during very challenging times.
I'd like to thank Sean Spicher on my recent trip 2 hours back to Sterling BMW. Living away, I want to get the best attention and bang for the buck on my service visits/warranty work. Sean went out of his way to help, spent time listening to my issues and had good insight and tips for a better bmw experience. He's an asset to Sterling BMW. My warranty work was completed to my satisfaction (and no cost). After 6 LS400 style lexus' I changed brands. I'm not having any second thoughts! Thanks again.
Customer service
He was great and he explained everything what is going on with my car.
BMW of Sterling!!!Great experience!!! Matt Tillman offered excellent customer service and presented himself as a professional in every way!!! The atmosphere was upscale and catered to offer the best customer experience possible! Enjoying my 528i(Special Edition)
I can't say enough great things about Sean Spicher in the Service department. Working with him over the last two years has changed my outlook on bringing my car in for service. I now look forward to brining my car in and speaking with Sean. If you're looking for someone to give you first class service ask for Sean!
Excellent customer service by Shawn Spiker. VIP SERVICE. thank you so much for everything ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Took car in on Wed 8/8/18 for a recall, work was done and then car was washed. My antenna broke off during wash and was told they would fix at no cost to me. They said they would call me when part come in, usually by 9am next day. Well Friday still no word from them. Not good business as far as I'm concerned. Going to cost me to fix their screw up. Maybe they will do the right thing, but I won't hold my breath.
My preference for my BMW service
Hi BMW of Sterling, Town Hall is now preparing Welcome Kits for new families that are moving into our community. Our Welcome Kits feature and direct these new families to a small number of local businesses for the goods, services & professionals that they need to find. Since our Welcome Kits are exclusive, and we can only accommodate one Auto Repair Shop, I would ask you to kindly let me know if you are interested in being the featured Auto Repair Shop in our local Welcome Kits. It is worthy to note that, according to Dr. Cathy Goodwin in her book “Making the Big Move”, 54% of new residents and families seek out a new Auto Repair Shop shortly after their relocation. As such, more than one-half of our Welcome Kit recipients are actively looking for a new mechanic. I would like to schedule a time when you are expecting me so that I may drop off a sample of our "Welcome Kit" and explain the program in greater detail. Please reply to this email with your availability or call me at your earliest convenience. For a faster response, or if you prefer, feel free to text me on my cell which is listed in my signature. Thanks. Andi Hyman (571) 550-0359 [email protected]