Associated Equipment Corp.

09/15/2026

09/14/2026

Shop Economics

If you’ve spent the last six months trying to fill a bay and coming up empty, you’re not imagining it.

09/03/2026

A vehicle comes into the shop with a warning light.

08/12/2026

Family owned and operated. Creating automotive charging excellence for more than 70 years. Click to read Associated Equipment on Substack. Launched 7 days ago.

08/12/2026

And Why Cheap Chargers Are Silently Killing Your Flat-Rate Hours

01/19/2026

12/26/2025

A charger is not just a charger.

Charge rate, recovery mode, battery chemistry, and duty cycle all matter — especially in professional environments.

Using the wrong charger doesn’t just shorten battery life.
It slows workflow and increases replacement costs.

12/24/2025

What Most Battery Problems Actually Are

Dead batteries aren’t usually dead.

Most are:
• Undercharged
• Improperly charged
• Never tested correctly

Battery failures are often process problems, not product problems.

12/22/2025

Since 1948, one thing has never changed:
If a battery fails, everything stops.

Cars. Trucks. Fleets. Shops.

Battery charging isn’t a side category in automotive — it’s the foundation.

And the shops that understand this run more efficiently, diagnose faster, and avoid unnecessary comebacks.

Associated Equipment is dedicated to one thing: helping professionals charge, test, and maintain batteries the right way.