Associated Equipment Corp.

01/19/2026

12/26/2025

A charger is not just a charger.

Charge rate, recovery mode, battery chemistry, and duty cycle all matter — especially in professional environments.

Using the wrong charger doesn’t just shorten battery life.
It slows workflow and increases replacement costs.

12/24/2025

What Most Battery Problems Actually Are

Dead batteries aren’t usually dead.

Most are:
• Undercharged
• Improperly charged
• Never tested correctly

Battery failures are often process problems, not product problems.

12/22/2025

Since 1948, one thing has never changed:
If a battery fails, everything stops.

Cars. Trucks. Fleets. Shops.

Battery charging isn’t a side category in automotive — it’s the foundation.

And the shops that understand this run more efficiently, diagnose faster, and avoid unnecessary comebacks.

Associated Equipment is dedicated to one thing: helping professionals charge, test, and maintain batteries the right way.

07/14/2025

Associated Equipment consistently brings excellence to every show we attend. Our sales team exemplifies true teamwork, combining deep product knowledge with a genuine commitment to educating and supporting our customers and partners. Outstanding work, team. Your dedication never goes unnoticed.

07/10/2025

https://youtube.com/shorts/-2ALgBASyBk?si=toOI-_t4cKbP45uG

100 fun and little-known facts about the history of the car battery - Ep. 13

06/20/2025

What do technicians need in a charger?
Not just power—but protection from mistakes that cost shops money.

In this behind-the-scenes interview, Kim Cottle, President/CEO of Associated Equipment, shares how the ESS6011 was designed to think for the tech—reducing errors, improving safety, and saving time on every job.

It’s built right here in St. Louis. And when your team pushes hard every day, we back it with parts, service, and support.

Watch now and see why smarter charging protects your profits.

06/19/2025

One wrong move — one careless 12V vs. 24V choice — and you’re looking at fried modules, ruined batteries, or worse… a comeback that costs you time, money, and reputation.

Are your techs guessing when it comes to voltage settings? One wrong move — one careless 12V vs. 24V choice — and you’re looking at fried modules, ruined bat...

06/09/2025

When speed, precision, and reliability matter, professionals turn to the Associated Equipment 12-2415 Battery and Electrical System Tester—the handheld diagn...

06/04/2025

When power, performance, and people come together—you get Associated Equipment. Johanna’s here proving that smart charging starts with strong relationships.”

Modern Sales Trade Show

06/03/2025

Check out Kimc’s video.

05/28/2025

In this Motor Age Tech Tip, Rick Urso demonstrates the importance of voltage stability during module programming and ADAS calibration. He compares a clean po...