08/29/2026
This is what a closer looks like. 😂👏
We bought a set of badges for a McLaren 750S from O'Gara in Beverly Hills one time. That was it.
Afterward, I opted out of all their marketing. No emails. No texts. Nothing.
So what does their Parts Manager, Wally Mena, do?
He sends us a care package in the mail. 😂
That’s how you separate yourself from everyone else.
Wally could’ve taken the one sale, moved on, and forgotten about us. Instead, he found another way to stay in front of a customer, provide a great experience, and make sure we remembered exactly who he was.
If you’re in sales and you’re not making sales, ask yourself how hard you’re actually trying to earn them.
There are levels to this game.
Wally is a PRO. 🤝