Merchant Ford

Merchant Ford Your family-owned and locally run full-service Ford dealership in Selma, Alabama!
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Why Buy From Merchant Ford

At Merchant Ford, we keep to the Ford Customer Promise, where your customer experience is just as important as the vehicle, and the vehicle that you do receive is engineered to deliver a passionate and rewarding driving experience. Welcome to the Merchant Ford, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a

new or used Ford car, truck, or SUV you will find it here. We have helped many customers in or near Selma, Jemison, Demopolis, Camden, Thomasville, Prattiville, Tyler, Hope Hull, Elba, Greenville, Enterprise, Dothan, Ozark, Fort Rucker and Andalusia find the Ford of their dreams!

Storage for the essentials no matter where the day leads. The Bronco® is always prepared.Previous model year shown. Not ...
07/16/2026

Storage for the essentials no matter where the day leads. The Bronco® is always prepared.

Previous model year shown. Not available for sale.

“What’s so cool about the Bronco community is it brings together so many people.” —Veronica2026 Ford F-150® Lariat®model...
07/15/2026

“What’s so cool about the Bronco community is it brings together so many people.” —Veronica

2026 Ford F-150® Lariat®model with optional equipment shown.

07/14/2026

If you’re financing your first vehicle, the right support makes all the difference. Qualified applicants enjoy a low APR and $750 bonus cash on new vehicles with the Ford Credit First-Time Buyer Program.

$750 First Time Buyer Bonus Cash available to customers with no current automotive history on their credit report and a minimum of 6 months’ time with current employer. Credit must be in good standing with a minimum FICO score of 620. Available on the purchase or lease of an eligible new 2025 Ford Bronco®, Bronco Sport®, and Ranger®; 2026-2027 Bronco®, Bronco Sport®, Explorer®, F-150®, Maverick®, Mustang®, Mustang Mach-E®, and Ranger only. Not available on all other Ford and Lincoln vehicles including all Raptor® and 2026 Bronco Stroppe models. Limit one purchase or lease per eligible buyer. Not all buyers will qualify. Must finance or lease through Ford Credit. May not be used/combined with any Ford private offers or a 90day deferral. Minimum $750 down payment required. U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 9/30/26. (PGM #33248) Offer subject to confirmation of eligibility. See dealer for qualifications and complete details.

07/14/2026

Ford Credit First-Time Buyer Program helps applicants get into the Ford they want. With a low APR and $750 in bonus cash, you can feel more confident financing your first vehicle.

$750 First Time Buyer Bonus Cash available to customers with no current automotive history on their credit report and a minimum of 6 months’ time with current employer. Credit must be in good standing with a minimum FICO score of 620. Available on the purchase or lease of an eligible new 2025 Ford Bronco®, Bronco Sport®, and Ranger®; 2026-2027 Bronco®, Bronco Sport®, Explorer®, F-150®, Maverick®, Mustang®, Mustang Mach-E®, and Ranger only. Not available on all other Ford and Lincoln vehicles including all Raptor® and 2026 Bronco Stroppe models. Limit one purchase or lease per eligible buyer. Not all buyers will qualify. Must finance or lease through Ford Credit. May not be used/combined with any Ford private offers or a 90day deferral. Minimum $750 down payment required. U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s stock by 9/30/26. (PGM #33248) Offer subject to confirmation of eligibility. See dealer for qualifications and complete details.

Sometimes it's easier for us to come to your neck of the woods when it's time for vehicle service. Try complimentary For...
07/14/2026

Sometimes it's easier for us to come to your neck of the woods when it's time for vehicle service. Try complimentary Ford Pickup & Delivery and see how painless maintenance can be.

Ford Pickup & Delivery service is offered by participating dealers and may be limited based on availability, distance, or other dealer-specified criteria. Does not include parts or repair charges. A nonoperational vehicle is not eligible and will require a Roadside event.

When the road gets rough, the F-150® stories usually get better.Always consult the Owner’s Manual before off-road drivin...
07/14/2026

When the road gets rough, the F-150® stories usually get better.

Always consult the Owner’s Manual before off-road driving,know your terrain and trail difficulty, and use appropriate safety gear.

“My Ford Bronco® makes me feel ready for just about anything.”Previous model year shown. Not available for sale. Always ...
07/13/2026

“My Ford Bronco® makes me feel ready for just about anything.”

Previous model year shown. Not available for sale. Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

F-150® Ambassador Lael Paul Johnson is proud to call his F-150 Tremor® his running mate. And Ford Accessories like the Y...
07/09/2026

F-150® Ambassador Lael Paul Johnson is proud to call his F-150 Tremor® his running mate. And Ford Accessories like the Yakima HD Skyrise 2 Person Truck Bed Tent up the adventure ante on every trip.

Ford F-150® Tremor® model with available Ford accessories and aftermarket equipment shown.

Get up to a $125 rebate when you buy four select tires.*Submit rebate online or by mail; rebate payment will be sent by ...
07/08/2026

Get up to a $125 rebate when you buy four select tires.*

Submit rebate online or by mail; rebate payment will be sent by mail.

07/07/2026

A fabulous summer starts with a fabulous SUV. Stop into the Ford Summer Sales Event, happening now at Merchant Ford.

Address

1406 East Highland Avenue
Selma, AL
36703

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm

Telephone

+13348752330

Website

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