08/02/2026
Months of planning. Countless design changes. A one-of-a-kind tailgate plate designed and built from a vision. Our own custom-built Sick Diesel wheels. Custom details throughout. Every piece was created with one goal—to build something unlike anything else on the road.
Today, it’s finally real.
The X77 Sick Diesel Edition.
X = Extreme
77 = A lucky legacy number deeply rooted in the ranching, cowboy, and rodeo lifestyle.
The very first Sick Diesel Edition truck is complete, and it’s heading to Wolf Ford in Nebraska, where it will be proudly displayed. And this is only the beginning—we already have more trucks scheduled for Wolf Ford and Phoenix.
This isn’t just another dealer edition. This is the start of something much bigger.
Our vision is to build a brand that owns the diesel truck customization space through innovation, craftsmanship, and products that people can’t get anywhere else.
There were plenty of moments when it would’ve been easier to take shortcuts or build something that looked like every other special edition on a dealer lot. We didn’t.
We kept pushing until it matched the vision.
Seeing this truck roll out reminds me that every great journey starts with one.
This is #001.
And we’re just getting started. 🔥
What do you think of the first-ever X77 Sick Diesel Edition?
