TrueCar Certified Dealers

TrueCar Certified Dealers TrueCar is a leading automotive digital marketplace that enables car buyers to connect with dealers.

Our personalized and efficient car buying experience delivers an online deal-building experience that drives consumer confidence and boosts dealer sales, enabling buyers the flexibility to complete more of the deal online, and providing you with higher-quality buyers who are closer to the sale. Our affinity network continues to grow to power over 550 partner sites including the recent addition of Navy Federal Credit Union.

07/24/2025

Today’s car buyer is looking for more than just great pricing. Check out this insightful panel from ASOTU-CON to learn how to build stronger relationships with your customers: bit.ly/3FM5sEQ

07/21/2025

Why does TrueCar’s Alain Nana-Sinkam believe in empowering consumers with tools that provide clarity and confidence?

Listen to his interview with Auto Collabs to find out: bit.ly/3HORZN0

07/14/2025

Transparency is about so much more than just price. Watch TrueCar’s Matt Jones and other experts discuss the various ways to create trust with today’s car buyer.

07/10/2025

TrueCar’s Alain Nana-Sinkam sat down with Auto Collabs to discuss the importance of a frictionless buying experience.

Watch the full interview here: bit.ly/3HORZN0

07/07/2025

Missed out this year’s ASOTU CON? We’re bringing the insights to you. Watch one of our favorite panels that explored how to inspire consumer confidence even in a shifting market.

Watch the full panel here: bit.ly/3FM5sEQ

06/30/2025

Do you discuss the price or total cost of the vehicle with your shoppers? TrueCar’s Alain Nana-Sinkam sat down with Auto Collabs to discuss the difference and why it’s important in today’s marketplace.

Watch the full interview here: bit.ly/3HORZN0

06/26/2025

Hear from TrueCar’s Matt Jones, Patrick Abad of Beaver Toyota and Jeff Ramsey from Ourisman AG discuss how to create confidence with today’s car buyer.

Watch the full panel here: bit.ly/4edwLVe

We’re incredibly grateful to the ASOTU More Than Cars team for inviting us to share our perspective on why a positive d...
05/30/2025

We’re incredibly grateful to the ASOTU More Than Cars team for inviting us to share our perspective on why a positive dealership experience isn’t just the right thing to do, but it’s also good for business.

This year’s conference was insightful, inspiring and incredibly energizing. We left feeling more hopeful than ever.

The future of automotive retail is bold, human and deeply collaborative.

Join us at our panel tomorrow as we discuss new approaches to building trust with today’s auto-buying consumer.
05/14/2025

Join us at our panel tomorrow as we discuss new approaches to building trust with today’s auto-buying consumer.

If you’re headed to this year’s , let’s connect, learn together and discover news to drive change together.
05/12/2025

If you’re headed to this year’s , let’s connect, learn together and discover news to drive change together.

Don’t miss TrueCar’s Matt Jones discuss how to build consumer trust during today’s constant market shifts.
05/08/2025

Don’t miss TrueCar’s Matt Jones discuss how to build consumer trust during today’s constant market shifts.

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1401 Ocean Avenue
Santa Monica, CA
90401

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(866) 480-1313

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Our Story

TrueCar, with our exclusive network of 500+ affinity partners, enables dealers to connect with ready-to-transact shoppers along their path to purchase. Our powerful suite of digital marketing solutions are designed to boost inventory visibility, drive buyers into the showroom, and help dealers sell more cars. According to the 2019 J.D. Power New Autoshopper Study, TrueCar and our affinity partners have driven the most dealership showroom visits among independent auto shopping sites for eight years in a row. Learn more about our Dealer solutions and connect with buyers where they’re shopping.