1st Responder FLEX

01/09/2026

Day 2 at the Florida Fire & EMS Conference

We’re on the floor with the team, showcasing ETR solutions including FLEX, AEV, and Horton.

If you’re here, stop by on the final day, check out the trucks, and let’s talk about what your department needs next.

12/24/2025

Today, we were proud to present the first-ever Zeb Webb Employee of the Year Award to Michael Steel.

This award was created in honor of Zeb Webb — a leader, friend, and family to many of us at ETR — whose impact continues to shape who we are as a team.

This year’s recipient, Michael Steel, truly embodies the spirit of this award. Michael consistently leads with integrity, kindness, and accountability. He shows up with purpose, supports those around him, and brings resilience and pride to his work every single day. He leads through service, helps others succeed, and sets the standard for what this award will represent going forward.

Congratulations, Michael — and thank you for being exactly the kind of leader and teammate this award was created to recognize.

12/18/2025

Santa’s got a new ride this year. 🎄🚒
Wishing our dealers, partners, and first responders a Merry Christmas and a safe holiday season.
From all of us at the FLEX Team — thank you for a great year.

07/31/2025

🍦 Sweet Treat Alert!
Earlier this month, the leadership team at ETR treated everyone to ice cream as a small thank-you for all the hard work and dedication.

A little break, a lot of smiles, and some well-deserved scoops! 👏🍨

06/26/2025

We’re proud to be delivering the final two of three trucks for the Seminole Tribe of Florida!
Thank you for trusting us with your fleet—we appreciate your business and look forward to working together again in the future.

10/25/2024

10/14/2024

ETR will be exhibiting at the 2024 GEMSA Providers and Educators Conference this Tuesday and Wednesday!

Stop by our booth to chat with us about how we can support your ambulance and specialty vehicle needs. Plus, don’t miss the opportunity to see our 1st Responder FLEX demo—available now!

We look forward to connecting, answering your questions, and sharing how ETR can support you. See you there!

10/08/2024

Due to the impact of Hurricane Milton, ETR will be closed on Wednesday, October 9th, and Thursday, October 10th. The safety and well-being of our employees, their families, and our community is our top priority.

We are currently planning to resume operations on Friday, October 11th, depending on conditions at that time.

If you need assistance during this period, please don't hesitate to contact us at (407) 515-5809. We will do our best to help you in any way we can.

Stay safe, take care of yourselves and your loved ones, and we'll see you soon!

10/04/2024

Proud to see the Boston Fire Department and Greenwood Emergency Vehicles team working together to deliver their new 1st Responder FLEX by ETR LLC . It’s an honor to be part of something that supports such an important mission.
Thank you for the trust.

08/13/2024

Thank you, Seminole Tribe Fire Rescue (FL) for your FLEX unit purchase. The design is impressive and we're grateful that you put your trust in FLEX!

Check it out below!

Matterport 3D Showcase.

08/08/2024

Don't miss your chance to see SERVS in action at . Visit us at booth 2230 to witness the impressive capabilities of our FLEX Demo firsthand.

Come meet the SERVS team and let us demonstrate how FLEX can transform your operations. We can't wait to connect with you at and help take your fire and rescue efforts to new heights. See you there!