08/27/2025
Why We Don’t Post Prices Online
We get this question a lot: “Why don’t you just post your prices?”
Here’s why — and trust us, it’s not because we want to be mysterious 😊
Every car is different. Even two cars of the same model but different years can have completely different security systems.
For example:
Toyota 4Runner 2020 vs. 2021 — both push-to-start, but in 2020 we can program a key quickly through OBD with minimal cost. For 2021, we have to pay for immobilizer access every single attempt. If the first key doesn’t work, we try another — and pay again.
GM 2021 vs. 2022 — similar story, but for many 2022 models, we also need expensive dealer software and subscriptions.
BMW 3-Series 2000 vs. 2006 — lost all keys? Surprisingly, programming a 2000 BMW can cost more than a 2006!
Toyota Sienna 2000 vs. 2010 — full key loss on the 2000 model is also way pricier than on a 2010.
There are many other factors:
Tuning & modifications — custom work can cause communication issues between modules, and troubleshooting takes time.
Electrical problems — sometimes faulty wiring prevents key programming, and we spend hours diagnosing it.
Time of day — daytime jobs (no traffic) cost less; evenings are pricier, and late-night calls cost the most.
Distance — 5 minutes away is one thing; a 40-minute drive is another.
Workload — when we’re busy, prices can go up; when it’s quiet, we’re more flexible.
Investments — we spend thousands on professional equipment, dealer software, training, licenses, insurance, Google, Facebook ads — and we stand behind our work with a warranty.
And yes, there’s also competition. We’re not trying to be the cheapest company on the market. We aim to deliver quality, reliability, and professional service — and that comes with costs.
That’s why we give quotes individually, based on your exact situation.
What do you think about this approach?
Would you prefer upfront price lists, even if they weren’t always accurate? 🤔