08/31/2026
LA JOLLA CARS & COFFEE: WHERE AUTOMOTIVE PASSION MEETS FAMILY, COMMUNITY & GIVING BACK
A father-and-son passion project brings together the Dream Team of San Diego's automotive world
LA JOLLA, CALIFORNIA — September 20, 2026 — La Jolla Cars & Coffee is more than a gathering of extraordinary automobiles. What began as a passion project between father and son Craig Lotzof and his son, Max Lotzof, has grown into a community-driven event bringing together automotive enthusiasts, families, collectors, local businesses and some of the most recognized names in San Diego's automotive world.
The vision is simple: celebrate an extraordinary passion for automobiles, inspire the next generation and give back to the community.
From rare and collectible automobiles to classic cars, European sports cars, exotics, American muscle, high-performance vehicles and enthusiast-owned cars, La Jolla Cars & Coffee welcomes automotive enthusiasts of all ages and backgrounds.
THE DREAM TEAM OF THE AUTOMOTIVE WORLD
Helping bring this vision to life is what organizers proudly call the Dream Team of the Automotive World — an exceptional group of automotive and community partners whose brands represent some of the world's most iconic automobiles and San Diego's vibrant automotive culture.
The inaugural group of sponsors and partners includes:
• Bugatti of San Diego
• Bentley San Diego
• McLaren San Diego
• Lamborghini San Diego
• SD Luxury Automotive Group — Ferrari
• Fast Lane Drive
• Craig Lotzof & Associates | The Agency
• La Jolla Concours d ‘Elegance
Together, these partners bring an extraordinary collection of automotive heritage, performance, luxury, community connections and expertise to La Jolla Cars & Coffee.
“This is truly a dream team,” said Craig Lotzof, founder of La Jolla Cars & Coffee. “To have these incredible automotive brands and organizations come together behind something that started as a passion project with my son Max is incredibly meaningful. We aren't just bringing amazing cars to La Jolla — we're building something for the community.”
INSPIRING THE NEXT GENERATION
At the heart of La Jolla Cars & Coffee is a simple belief: every child should have the opportunity to experience, explore and be inspired by the world of automobiles.
The event is intentionally designed to be welcoming to children and families from all backgrounds and communities.
A child may see their first Ferrari, Lamborghini, McLaren, Bentley or Bugatti. A teenager fascinated by mechanics may have the opportunity to speak with an enthusiast or automotive professional. Another young person may discover an interest in design, engineering, technology, entrepreneurship or restoration.
For some children, a car may simply be something they see on the street. At Cars & Coffee, it can become a doorway to curiosity, imagination and possibility.
“We want children to walk away from Cars & Coffee saying, ‘I want to learn more,’” said Lotzof. “Maybe one day they become an engineer, designer, mechanic, business owner, collector or automotive professional. You never know what one experience can inspire.”
EVERY MONTH, A DIFFERENT CAUSE
La Jolla Cars & Coffee is equally committed to making a meaningful difference beyond the automobiles.
Each month, the gathering will spotlight and support a local nonprofit, charity or community cause, creating an opportunity for attendees, sponsors, collectors and local businesses to give back together.
Potential and featured community partners include:
• Boys & Girls Clubs of San Diego
• Feeding San Diego
• NFL Alumni Association
• San Diego Automotive Museum
• Toys for Tots
• Other San Diego-area charities supporting children, families, veterans and the broader community
The philosophy is simple:
COME FOR THE CARS. STAY FOR THE COMMUNITY. GIVE BACK.
Each monthly charity partnership will provide an opportunity to raise awareness, collect donations, generate financial support and connect important community organizations with thousands of people who share a passion for automobiles and San Diego.
SEPTEMBER'S FEATURED CAUSE: SAN DIEGO AUTOMOTIVE MUSEUM
For the September 20 gathering, La Jolla Cars & Coffee will spotlight the San Diego Automotive Museum, celebrating its role in preserving and sharing the history, culture and passion of the automobile.
A FATHER'S PASSION. A SON'S INSPIRATION. A COMMUNITY'S EVENT.
What makes La Jolla Cars & Coffee different is the story behind it.
Craig and Max Lotzof didn't set out to create just another car show. They started with a passion they could share as father and son.
That passion has evolved into a vision for something much larger — an inclusive community gathering where extraordinary automobiles become the catalyst for family, friendship, inspiration and philanthropy.
Cars have a unique ability to bring people together — crossing generations, neighborhoods, cultures and backgrounds.
A young child seeing their first exotic car can stand next to a lifelong collector. A teenager interested in mechanics can meet someone who has spent decades in the automotive industry. Families can spend a morning together while discovering new passions and supporting a worthy cause.
The cars may get people through the gate. The community is what keeps them coming back.
MORE THAN A CAR SHOW
La Jolla Cars & Coffee is designed as an ongoing community experience featuring:
• Exceptional and unique automobiles
• Factory exotic and luxury automobiles
• Classic, sports and performance vehicles
• Family-friendly activities
• Coffee and local food
• Automotive education and conversation
• Opportunities for children and young enthusiasts to explore automotive culture
• The Dream Team of automotive sponsors and partners
• Local businesses and community organizations
• A featured nonprofit or charitable cause each month
• Opportunities to donate and give back
• Special automotive displays and featured vehicles
BUILDING A NEW LA JOLLA TRADITION
Set against the backdrop of one of Southern California's most iconic coastal communities, La Jolla Cars & Coffee aims to become a signature monthly destination for automotive enthusiasts, families and visitors from throughout San Diego and beyond.
The vision is bigger than creating another car meet.
It is about creating a community.
A place where passion is shared, children are inspired, friendships are formed, local businesses are supported and charitable organizations receive meaningful attention and support.
“We want to build something that lasts,” said Lotzof. “The cars are what bring us together, but the people, the kids and the causes are what make it meaningful.”
EVENT INFORMATION
Event: La Jolla Cars & Coffee
Location: 1298 Prospect Street | La Jolla, California
Date: September 20, 2026
Time: 7:30 AM – 10:30 AM
Admission: 100% Free
Featured Charity: San Diego Automotive Museum
Social: Facebook La Jolla Cars and Coffee | Instagram | LJCarsandCoffee
MEDIA & COMMUNITY CONTACT
Craig Lotzof
La Jolla Cars & Coffee
858-243-4071
[email protected]
ABOUT LA JOLLA CARS & COFFEE
La Jolla Cars & Coffee is a community-focused automotive gathering founded as a father-and-son passion project by Craig and Max Lotzof. The event celebrates exceptional automobiles, enthusiasts, families and the next generation of automotive enthusiasts.
With the support of the Dream Team of San Diego's automotive world, La Jolla Cars & Coffee combines automotive passion with education, inspiration, family, community and philanthropy — while supporting a different local charity or community cause each month.
La Jolla Cars & Coffee: Where Cars Bring Us Together and Community Gives Us Purpose.
