American Adventure Lab

American Adventure Lab American Adventure Lab is a product development and vehicle customization business located in southwestern Utah.

We specialize in products and vehicles that solve problems and supplement your ability to create lifelong memories.

09/10/2026

Custom powder coating will probably be what puts me in my grave.

But then something like this rolls out of the shop and I remember why we keep doing it.

We built this JL 2-Door MASS setup a while back in hot pink, and it turned out ridiculously good. This particular powder is also one of the most expensive single-coat colors we’ve ever sprayed at about $50/lb.

Is it practical? Debatable.

Does it make us question our life choices? Absolutely.

But our customers get genuinely excited about making their builds their own, and seeing the finished product makes the extra headache worth it.

Built in Utah. Built your way. 🇺🇸

09/09/2026

A huge thank you to the entire AAL team.

On Labor Day, Monday, September 7, we had the second-largest sales day in company history, trailing only one Black Friday. We also exceeded our single-day package record by about 30%.

Lee and his team, along with our packaging, assembly, and production crews, did an amazing job preparing for the sale, handling scheduled UPS pickups throughout the day, and delivering above expectations.

Perseverance and attention to detail really do pay off when the whole team is on board.

Drop a 👏 for the crew.

09/08/2026

Every Next-Gen High-Line bracket starts here.

Before the lights are on the Jeep, the brackets are welded in our shop with real attention to fit, finish, and durability. We take pride in the work because the details matter.

American made. Built with intention. Built to last.

If you are running High-Lines, what matters most to you: fit, function, or finish?

Our Labor Day Sale ends today at 11:59 PM Mountain.One last day to save on the gear you’ve been planning for your build....
09/07/2026

Our Labor Day Sale ends today at 11:59 PM Mountain.

One last day to save on the gear you’ve been planning for your build. Take 10% off eligible AAL gear, with deeper discounts on selected products. Discounts apply automatically. No code required.

Find your vehicle, check fitment, and put your next upgrade on the calendar.

Shop before the sale ends: https://americanadventurelab.com/labor-day-sale/?utm_source=facebook&utm_medium=organic_social&utm_campaign=labor_day_last_day_2026&utm_content=ranger_ends_today

https://americanadventurelab.com/labor-day-sale/?utm_source=facebook&utm_medium=organic_social&utm_campaign=labor_day_last_day_2026&utm_content=ranger_ends_today&hotdam_social_post=cmtqol0b4000nlc0ustufb2za&hotdam_social_variant=cmtqol0b4000plc0urexrgwv2&hotdam_social_click=d2f73ee5b1c81445105e217b

This is the JL that started it all for AAL. The OG. So many memories with this thing, and so many products were born bec...
09/06/2026

This is the JL that started it all for AAL. The OG. So many memories with this thing, and so many products were born because of it.

At the end of the day, that is what it is really about. Get out in your vehicle. Take the trip. Hit the trail. Make the memories.

What is one trip or moment with your rig that you will never forget?

09/05/2026

Labor Day Sale orders headed your way. Tables full of gear and the AAL crew getting it out the door. 💪📦

Our new forecasting system adjusts to trending demand and stays synced with our sale items, continuously monitoring stock levels in real time. That helps us plan for order spikes and keep production focused on what you’re buying.

The team built a lot of this inventory before the sale started. Building ahead helps us offer lower prices than normal and get your gear shipped faster.

HALF of the orders placed since the sale kicked off shipped within 24 hours.

Huge shoutout to the team turning that planning into orders headed your way. They really deliver.

Based on orders placed August 28 at 4 a.m. through September 4 at 2 p.m. MDT. Saturday and Sunday count as one 24-hour day.

09/04/2026

Cargo organization to the max.

This Bronco Raptor shows what a dialed setup can look like: Flip'n Slide Drawer, Cargo Shelf, and foamed-out drawers built around real gear.

Everything has a place. Everything stays put. Everything is easy to reach.

Huge thanks to our amazing customers for showing off their AAL setups.

What would you keep in a build like this?

09/03/2026

Compact, lightweight, and recovery-ready.

If you want winch capability without a bulky front end, our JL/JT Modular Front Bumper keeps things clean with a bi-metal design that saves weight while holding strength where it counts. It fits a standard Warn bolt pattern, supports winches up to the Warn Zeon XP 10S, and the winch mount plus end caps weigh just under 28 lb.

Shown here with our soft shackle connection points for a recovery-ready front setup. End caps are available for OEM fog lights from the plastic bumper, or without fog lights.

Labor Day Sale pricing is live now. Shop the bumper package and build your setup your way. How would you configure yours?

https://americanadventurelab.com/product/jeep-wrangler-jl-jt-modular-front-bumper/?utm_source=facebook&utm_medium=organic_social&utm_campaign=cmtksk3iv01dnl30146fb6llr&utm_content=cmtksk3jw01drl30134gv2cod&hotdam_social_post=cmtksk3iv01dnl30146fb6llr&hotdam_social_variant=cmtksk3jw01drl30134gv2cod&hotdam_social_click=5a29aaff78acdf80a78cf7eb

09/02/2026

Who else loves having Sand Hollow in the backyard? Sometimes it feels like cheating 🤣

Our Wrangler 4XE is surprisingly peppy in the sand, and the portals with 38" Nitto Trail Grapplers keep it rolling.

What’s your favorite Sand Hollow trail or go-to spot out there?

09/01/2026

Built to go farther. Built to stay longer.

The Turtleback Trailers 5th Gen 4Runner is set up for maximum comfort on sustained overland trips, with an American Adventure Lab MASS Cargo System providing secure, organized storage without wasting valuable space.

The setup features:

• MASS Platform
• 6” MASS Drawer
• Flip’n Slide
• STP Mini Spare Tire Platform

Lightweight aluminum construction keeps the system strong without loading the 4Runner down, while everything has a place and stays secure when the trail gets rough.

Because the best builds aren’t about collecting parts. They’re about creating a vehicle that takes you places, keeps you there longer, and helps you build lifelong memories along the way.

Built in the USA. Built for adventure.

Overlanding OverlandBuild OverlandTravel MASSCargoSystem MadeInUSA

Address

1745 E 3850 S, #2
Saint George, UT
84790

Telephone

+13852024188

Website

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