Van Bortel Subaru

07/10/2026

💙 Employee Spotlight: Meet Sales Specialist, Ian Friedlander! Ian has been with Van Bortel Subaru since August of 2018. He began his journey with us in Victor where he quickly demonstrated his desire and ability to create exceptional customer experiences. In December of 2018, he was part of the team who opened the showroom to customers at Van Bortel Subaru of Rochester, where he stayed, elevating the dealership experience for retail and fleet customers. This month, we welcomed Ian back to Victor where he is excited to bring his experience and passion for the Subaru brand. His customer service is exemplary along with his dedication to our core values. Outside of work, you’ll likely find Ian spending time with his family or enjoying gardening around the house.🏡Thank you, Ian, for everything you do! 😊👏

07/03/2026

06/03/2026

Shoutout to our friend and customer, Chris, for sharing a few incredible photos from a recent road trip. 🚙⛰️ Chris and his wife took their 2024 Outback Touring on an adventure through the Smoky Mountains, spotting wildlife in Cades Cove, exploring the rugged Parsons Branch Road, and even driving on the legendary Tail of the Dragon! The Tail of the Dragon (US-129) is a marvel with 318 turns through the mountain pass on 11 miles of road! The journey wrapped up with breathtaking views along the Foothills Parkway heading back to Gatlinburg. Thank you Chris for sharing your adventure with us and for being part of the Van Bortel Subaru family! 💙

We love customer photos! DM us to share your photos and for a chance to be featured on our page! 📸 What adventures have you taken your Subie on this summer? ☀️🏕️

05/23/2026

All Van Bortel dealerships will be closed Monday, May 25th in observance of Memorial Day. ❤️🤍💙

In remembrance and in honor of our nation’s heroes, we salute the brave men and women who served to give us our freedom and ultimately lost their lives protecting our nation. 🇺🇸

Wishing you all a safe and meaningful holiday weekend!

05/11/2026

Unwrapping the new 2026 WRX Series.Yellow in its exclusive color, Sunrise Yellow! 💛 We hope this brightens your day, it sure brightened ours! ☀️😎

05/07/2026

At Van Bortel Subaru, we love making a positive impact in our community. Today, our Rochester Green Team volunteered in the gardens around the Henrietta Recreation Center, pulling weeds and spreading mulch! We’re proud to help make a difference in our community, especially on a nice day with sunshine, fresh air, and friends! 🪏🌷🌳

Thank you Van Bortel Subaru Green Team! 🙏 Great work! 🌎💚

05/07/2026

We’re proud to be a part of the largest corporate community tree distribution ever! 🌳🌳🌳
And we’re proud to be a Subaru retailer! 💙