Where kindness comes standard. 💙 At Van Bortel, we believe in building lifelong relationships and being a positive force in our community.
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We strive to provide exceptional customer experiences and maintain the highest standards in automotive sales and service. It is our mission to provide extraordinary customer care by ensuring kindness, honesty, and respect in all that we do. Find everything you’re looking for and more at Van Bortel, a local automotive company you can trust.
All Van Bortel dealerships will be closed today, Monday, September 2nd in observance of Labor Day. ❤️
Celebrated on the first Monday in September, Labor Day is an annual celebration of the social and economic achievements of American workers. 🇺🇸
We wish you a wonderful day filled with relaxation, family, friends, and lots of love. ❤️😁
We're happy to announce that Van Bortel Auto Group has earned a spot on the 2024 Greater Rochester Chamber Top 100 list of fastest-growing, privately owned companies! 💯🧡💚💙
This recognition is a testament to our extraordinary growth and accomplishments. 😊
We're proud to once again be a part of this diverse group of companies that together shape the economy and drive the dynamic business landscape in our region. 🏙️🛣️
Cheers to our employees and customers for making us who we are today! 🎉
Greater Rochester Chamber of Commerce
This month, we're excited to partner with Subaru of America, Inc. and AdoptAClassroom.org to positively impact students' lives. 💜 Through this collaboration, Subaru and its retailers are providing teachers with essential funding to purchase the school supplies and resources they know are most needed to help their students thrive in the classroom. 📚✏️
As the largest corporate donor to AdoptAClassroom.org, Subaru has supported over 750,000 students nationwide. Again this year, we're proud to adopt classrooms at Exploration Elementary Charter School and Academy of Health Sciences Charter School in Rochester! 💜
There’s a pot of gold standards at the end of this rainbow! 🌈 At Van Bortel, we place core values and the highest standards in automotive sales and service at the center of everything we do. 🚘✨
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This week, we joined our friends at the Town of Victor, Village of Victor, Victor Parks & Recreation, and Victor Village Tree Board to celebrate the New Dog Park at Harlan Fisher Park! 🎉 It’s truly a Pawesome improvement to our parks and recreation system! 🐾🐶
We are happy to have supported this project by donating and planting trees! 🌳🌳🌳Congratulations (and thank you) to everyone who developed and supported this amazing project! 👏
Subaru of America, Inc.
It’s the all-new 2024 WRX TR in Crystal Black Silica! 🚘🖤 The TR trim level offers exceptional performance and handling thanks to a Brembo braking system, TR-exclusive suspension, retuned steering, and 19” wheels! 🚗💨
Call (585) 222-2277 for more information! 📞
All Van Bortel dealerships will be closed today Thursday, July 4th. 🇺🇸 Happy Independence Day, safe travels! 🎆
In June, for month, we continued our partnership with Subaru of America, Inc., The Leukemia & Lymphoma Society, and Wilmot Cancer Institute, to offer love and support to those facing cancer through a small act of kindness. 🫶
This time each year, we deliver blankets and messages of hope to the Wilmot Cancer Center to provide warmth, love, and relief to cancer patients in our community ☺️💙
On behalf of everyone here at Van Bortel, thank you to all of our customers and employees who took the time to write such caring messages of hope. 💙
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Drop a ❤ to celebrate our Subaru Share the Love Event donations!
💙 We presented our donations from the 2023 Subaru Share the Love Event to our hometown charity partners, Breast Cancer Coalition of Rochester and It's About Caring for Kids. We are proud to make a significant positive impact through these special donations that support their critical work helping people in our community.
💙 Over the last 16 years, through the Subaru Share the Love Event, Subaru and its participating retailers have donated more than $288 million to charity, with Van Bortel Subaru’s contributions reaching over $1 million!
💙 Thank you to all of our customers who chose to support our charity partners during the Share the Love event. You are the reason that we are able to make a difference. When you share the love, you change lives.
Fore! Despite some rain, it was still an amazing day at the 2024 Van Bortel Auto Group + Camp Puzzle Peace Golf Fore Autism Tournament! ⛳️
Thank you to everyone who came to support such an amazing organization! 😊
We are proud to support the important work of our friends at Camp Puzzle Peace 🧩 and their mission to provide traditional family experiences for all families. 🥰
To learn more and make a donation, visit www.camppuzzlepeace.org.❤️
This month, Van Bortel Subaru is working together with Subaru of America, Inc. and The Leukemia & Lymphoma Society through the Subaru Loves to Care initiative to spread hope and love to those fighting cancer. ❤️
We encourage you to join us in writing a message of hope to a cancer patient in our community! Later this month, we will be delivering these special messages along with blankets to Wilmot Cancer Institute to provide warmth, love, and relief to those who need it most. Small gestures like this can mean the world to someone. 💙🫶
All Van Bortel dealerships will be closed Monday, May 27th in observance of Memorial Day. ❤️
Together we remember and honor our heroes. We salute the brave men and women who served to give us our freedom. 🇺🇸
Wishing you all a safe and meaningful holiday weekend! ❤️
It’s the all-new completely redesigned 2025 Forester Sport in Crystal Black Silica! 🤩🖤
After much anticipation, we are excited to see the updated Sport model with bronze accents among the first new Forester models to arrive!
Call (585) 222-2277 for more information or to schedule a test drive! 📞🚘
When you, your mom, and your sister, each get a new Subaru Forester, you just have to take a Forester family photo! 🚘😊📸 Thank you for sharing and for being part of the Van Bortel Subaru Family! 💙
If you have any photos of you and your Subaru, DM us or email them to [email protected] for a chance to be featured on our page! 📸
🧤Green thumbs unite!!! We’re proud of our Rochester team for making a difference at the Henrietta Community Garden at Tinker Nature Park in the Town of Henrietta. The community garden was established in order to foster sustainability by providing residents an opportunity to grow their own food. 🥦🥬🧄🧅🫑🌶🍆
This week our Subaru volunteers spent time pulling weeds, spreading mulch, and giving the garden a spring refresh!🌻🌱 Thank you Van Bortel Subaru Green Team! 🙏 Great work! 🌎💚
Subaru of America, Inc.
FORE! 😁 Here comes the 2024 Van Bortel Auto Group + Camp Puzzle Peace Golf Fore Autism Tournament! ⛳️
Sunday, June 2nd
Webster Golf Club
11:00am-5:00pm
Join us for day of golf and fun with friends working together to help provide high quality programs, recreation and services to families facing autism and related disabilities.
We are proud to support the important work of our friends at Camp Puzzle Peace🧩 and their mission to provide traditional family experiences for all families. 🥰
For those who wish to participate or donate can register here: https://www.camppuzzlepeace.org/golf-tournament
Thank you Pirate Toy Fund for the thoughtful gifts and kind words! We appreciate all that you do for the children in our community!
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April is month! We celebrated Earth Day and Arbor Day with the Victor Village Tree Board and others in the community by donating and planting trees at the amazing new dog park in Harlan Fisher Park! 🌳 Kitty and the Van Bortel Subaru team were also recognized for our long-term commitment to supporting initiatives and the mission to make the community a healthier and happier place to live. 💚
Loving the earth means preserving it. 🙏 Thank you to everyone who came out and planted trees that not only make a positive impact today, but also will make a positive impact in the future! 🌎
Subaru of America, Inc.
Happy Solar Eclipse day! 🌑✨ From all of us at Van Bortel, wishing everyone safe travels and a total-ly amazing day! 😎
Subaru of America, Inc.
Kitty Van Bortel on International Women's Day 2024: As people around the world embrace the occasion, celebrate women's rights, and inspire others to act in the ongoing fight for gender equality, I am proud to do the same. However, today is just one day. At Van Bortel, it's another day that women go to work, contribute to the business, and truly make a difference. I am so grateful for every single one of them, as well as all of the amazing women who have been been a part of Van Bortel's history. I am proud that so many women have been critical in the growth and success of the Van Bortel Automotive businesses.
These incredible women wear many different hats and work hard every day to make great things happen. They take care of our customers, our employees, our vendors, and our business. These amazing women make our world go round on the lots, in the showrooms, in the service drives, and in the shops. They make a difference at work, at home, and in the community. They make the world a better place.
The theme of International Women's Day 2024 is "Inspire Inclusion." Let's forge a more inclusive world for women by inspiring inclusion among one another, friends, family, and colleagues! Together, we can achieve anything! Together, we can help build a better world for women!
With love,
Kitty Van Bortel
Over the past week, the Van Bortel Subaru Green Team hosted Eco-Friendly Employee Appreciation events at our locations in Rochester and Victor. 😁♻️
We treated everyone to delicious donuts from Ridge Donut Cafe, enjoyed some coffee, and had a fun raffle to celebrate what it means to be a Certified Subaru Eco-Friendly Retailer. Thank you all for supporting our eco-friendly mission! 🍩☕️
When a Subaru family gets together to celebrate a birthday, a Subaru family photo is often part of the memories… Happy 80th Birthday Mr. Bauer! 🎉 Thank you Marc and Michael for sharing your Van Bortel Subaru Family Photo! 📸
The 2024 Rochester International Auto Show was awesome, especially for all of the adoptable pets from the Humane Society of Wayne County! 🐶
A big "bark out" to Mark, the staff, and volunteers at The HSWC shelter! Thank you for all that you do to provide shelter and care for these loving animals and every effort to help them find loving forever homes. 🐾🏠❤️
Special thanks to Subaru of America, Inc. and the team for this amazing effort. 🧡
🚗 🚙 It's Day 3 at the Rochester International Auto Show! While there's plenty of excitement about the new Subaru vehicles on display, it's Achilles, Suba, and Ru who are stealing the show!
🧡 🐾 Meet today's adoptable pets at the Subaru of America, Inc. pet adoption area today or contact our animal-loving friends at Humane Society of Wayne County to learn more and see other adoptable pets.
🚗 The Rochester International Auto Show kicks off today and runs February 29th - March 3rd.
🧡 Be sure to visit the Subaru of America, Inc. Pet Adoption area to see our friends at Humane Society of Wayne County and meet your new best friend!
🐾 Today's adoptable dogs are Suba, Ru, and Nala!
Did you find a moment to enjoy the beautiful weather today? ☀️We sure did! 😎 It was just perfect out for taking photos of this 2024 Forester Premium in Crystal White Pearl! 🤍 And, now is the perfect time to take advantage of special pricing, finance, and lease deals on the 2024 Forester!
Call (585) 222-2277 for more information! 📞
www.vanbortelsubaruofrochester.com
4211 West Henrietta Road
Rochester, NY
14623
| Monday | 9am - 7pm |
| Tuesday | 9am - 7pm |
| Wednesday | 9am - 7pm |
| Thursday | 9am - 7pm |
| Friday | 9am - 6pm |
| Saturday | 9am - 5pm |
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A little behind-the-scenes action in the service bay! 🎬🚘 Routine maintenance can help extend the longevity of your Subaru! 💙#VanBortel #Subaru #GenuineSubaruParts #OilChange
Let’s unwrap the all-new completely redesigned 2025 Forester! 🤩#VanBortelSubaru #2025Forester #Forester #Unwrap #ASMR
It’s the all-new completely redesigned 2025 Forester Sport in Crystal Black Silica! 🤩🖤After much anticipation, we are excited to see the updated Sport model with bronze accents among the first new Forester models to arrive! 🚘#VanBortelSubaru #Subaru #Forester #Sport
This #TBT we’re showcasing this extremely well-maintained 2003 Subaru Baja! More than 20 years later, this 2003 Baja is brightening the showroom here at Van Bortel Subaru of Rochester!🤩💛 #VanBortelSubaru #SubaruBaja
Thank you for making 2023 another great year! Wishing everyone safe travels and all the best in 2024! 🎆🎉
💚🌎 #SubaruLovesTheEarth. At Van Bortel Subaru, we believe that we can do more to love the earth by educating our employees on what it means to be a Certified Subaru Eco-Friendly Retailer. Last month, our Green Teams at both locations put together our first Subaru Eco-Friendly Workshop for employees and it was a success! We had fun and covered the bases, including: 💡Energy Efficiency 💧Water Conservation ♻️ Recycling 🗑 Waste Management 🤝Community Involvement 🌭 Lunch, and 🍦from Molly V’s Homemade Ice Cream A special shout-out to Mother Nature for the 4 days of great weather! ☀️ #VanBortelSubaru #Subaru #EcoFriendly #CertifiedSubaruEcoFriendlyRetailer Subaru of America, Inc.
It’s the all-new 2024 Subaru Crosstrek Wilderness in Lithium Red Pearl ❤️ and Sun Blaze Pearl! 🧡 After much anticipation, we are excited to see these all-new Wilderness models here on the ground. These two wild ones are among the first to arrive! 🤩🚘🚘#VanBortelSubaru #2024CrosstrekWilderness #Crosstrek #Wilderness
Sports car purity. Subaru DNA. 😎It’s the 2023 Subaru BRZ Premium in Sapphire Blue Pearl. 🚙💙#VanBortelSubaru #SubaruBRZ #BRZ
What it means to be a Certified Subaru Eco-Friendly Retailer! ♻️🍃 #VanBortelSubaru #Subaru #SubaruEcoFriendlyRetailer #EcoFriendly
Soo satisfying! 🤩 #VanBortel #Subaru #SubaruCrosstrek #CrosstrekSport #unwrap #asmr
We love delivery day! 🚗💙 Call (585) 222-2277 for more information or to schedule a test drive today! 🤩 #VanBortelSubaru #Subaru #2024Crosstrek #Crosstrek #CrystalWhitePearl
Happy #WRXWednesday ! 😎 It’s the 2023 Subaru WRX in Solar Orange Pearl. 🧡✨ #VanBortelSubaru #Subaru #SubaruWRX #WRX
We've got options! 🤩 The all-new 2024 Crosstrek is stunning in every color and trim level, which one are you picking?!🤔 Call (585) 222-2277 for more information or to schedule a test drive!#vanbortelsubaru #subaru #2024crosstrek #subarucrosstrek
It’s the all-new 2024 Impreza RS! Here’s the first two in ❤️Pure Red and 💙Sapphire Blue Pearl! 🤩 Call (585) 222-2277 for more information or to schedule a test drive today!👍🏻 #VanBortelSubaru #Subaru #Impreza #ImprezaRS #PureRed #SapphireBluePearl
Please share your photos with us! 📸Join us in celebrating all the years of love at Van Bortel Subaru by submitting a photo (or photos) of you and your Subaru. 📸 🚘 😎👍🏻To learn more and submit yours, click the link below and follow the steps provided. ⬇️https://www.vanbortelsubaru.net/submit-a-photo.htm
The 2023 Subaru Ascent Onyx Edition in Crystal White Pearl. 🤍✨ Pack up your friends and family in this 3-row SUV, and get ready for your next adventure! Love is now bigger than ever. 🌄 Call (585) 222-2277 for more information or to schedule a test drive today!👍🏻#VanBortelSubaru #SubaruAscent #2023Ascent #onyxedition
Go where love takes you with the all-new 2023 Subaru Outback Wilderness in Autumn Green Metallic. 💚🍂 This one is sold, but there are more incoming soon! Call (585) 222-2277 for more information! 👍🏻#SubaruOutbackWilderness #GoWhereLoveTakesYou #AutumnGreenMetallic #Subaru
The 2023 Outback Touring in Cosmic Blue Pearl with gorgeous Java Brown interior! 🚙✨ This color combination speaks for itself! 💙🤎 #vanbortelsubaru #2023outback #outbacktouring #cosmicbluepearl
From all of us at Van Bortel, wishing you all the best in 2021... 🎉 With gratitude and love... 💟
We are closed on this 4th of July. From all of us at Van Bortel Subaru, have a safe and happy Independence Day! 🇺🇸
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