Star Equipment Sales

Star Equipment Sales Star Equipment Sales is an authorized dealer and distributor for NRC towing and recovery equipment,
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A strong partnership doesn’t happen from behind a desk. 💪This week, we brought part of the Star Equipment team straight ...
08/26/2026

A strong partnership doesn’t happen from behind a desk. 💪

This week, we brought part of the Star Equipment team straight to NRC Industries to get hands-on with the people, processes and technology behind the equipment we represent every day.

From new technology and install techniques to hands-on training, troubleshooting, product knowledge and plenty of shop-floor conversations, trips like this make us better at what we do—and ultimately better for our customers.

Just as important was the fellowship. Spending time with the NRC team, sharing ideas, asking questions and strengthening the relationship between manufacturer and distributor is a huge part of what keeps us moving forward together.

And we have to give a special shoutout to the badass women welders and fabricators out there getting it done right alongside everyone else. 👏🔥 Skilled trades look pretty damn good from where we’re standing.

Thank you to the entire NRC Industries team for opening the doors, sharing your knowledge and investing in our people.

Better training. Stronger partnerships. More knowledge. One team working toward the same goal—building and supporting some of the best towing equipment in the industry.

💙 A First NRC… Done Right. 💙Congratulations to Pitbull Towing in Port Washington, Wisconsin on taking delivery of their ...
08/03/2026

💙 A First NRC… Done Right. 💙

Congratulations to Pitbull Towing in Port Washington, Wisconsin on taking delivery of their first-ever NRC 20,000 lb Rollback, mounted on this stunning bllue Peterbilt chassis!

When you’re investing in your first NRC, why not build it exactly the way you want it?

This head-turning blue Peterbilt is loaded with premium features, including:
✔️ Custom LED headache rack & work lighting
✔️ Safe All Safety Management Sign Board
✔️ Stainless steel toolbox package
✔️ Organized chain storage
✔️ Winch & recovery package
✔️ Sn**ch blocks, D-rings, wheel lift attachments, and all the NRC recovery accessories needed to hit the road ready for anything.

And let’s be honest… the real boss of the operation had to inspect the new truck before delivery was complete. 🐾 Benny gave his approval, so we know it’s ready to go!

Thank you to everyone at Pitbull Towing for trusting Star Equipment Sales with your first NRC rollback. We truly appreciate the opportunity to earn your business and look forward to watching this beautiful truck serve Port Washington and the surrounding communities for years to come.

Welcome to the NRC family—we’re proud to be part of your journey!

🐾

🐄🥛 The Cream of the Crop has arrived! 🚛We’re at the Indiana Tow Show at beautiful Fair Oaks Farms, where world-class dai...
08/01/2026

🐄🥛 The Cream of the Crop has arrived! 🚛

We’re at the Indiana Tow Show at beautiful Fair Oaks Farms, where world-class dairy farming meets world-class towing equipment.

Just like the best dairy farms are built on quality, reliability, and hard work… so are NRC wreckers and carriers.

Stop by the Star Equipment Sales display and check out:
🚨 NRC Rotators
🚨 NRC Quick Swaps
🚨 NRC Carriers
🚨 The latest innovations from the industry leader.

The cows may be producing the milk…
We’re producing the horsepower and capacity

Come grab a picture with the cow, check out the trucks, and let’s talk about your next build!

07/30/2026

Loaded up and headed out for the Indiana Tow Show this weekend and for some Special Deliveries! Hope to see you there!

🚨 FOR SALE 🚨2026 International MV Extended Cab + NRC 20,000 lb 23 foot RollbackWhen performance meets presence… this one...
07/25/2026

🚨 FOR SALE 🚨

2026 International MV Extended Cab + NRC 20,000 lb 23 foot Rollback

When performance meets presence… this one delivers both. 💪

This brand-new 2026 International MV Extended Cab paired with a NRC 20,000 lb rollback is built for operators who demand strength, reliability, and clean professional style on every call.

🔥 Highlights:
✔️6.7 Motor, Allison 5 speed Automatic, 26k GVW
✔️ 20,000 lb NRC carrier – heavy-duty performance
✔️ 15,000 lb 2 speed winch
✔️ 2 function wireless LODAR remote
✔️ In The Ditch Pro Series Toolboxes - 2-60”, 2-48” and storage fenders
✔️ Strobe and Lighting Package
✔️ Premium build quality
✔️ Clean, sharp, professional look
✔️ 2 units available - one galvanized bed and one painted steel deck and chain rack with swing out doors or rollup boxes

🔴 There’s still time to customize with additional options!

Whether you’re upgrading your fleet or adding serious capability, this unit is built to handle the workload and represent your company the right way.

📞 Message us today for pricing and availability.
📍 Delivery available
⭐ Financing options ready

Today, we’re proud to congratulate our friends at Albert’s Towing in Longview, Texas on the delivery of their new Peterb...
07/17/2026

Today, we’re proud to congratulate our friends at Albert’s Towing in Longview, Texas on the delivery of their new Peterbilt equipped with the revolutionary NRC Quick Swap w/ Tag Axle system!

Watching great companies continue to invest in their future is one of the best parts of what we do. Albert’s Towing has built a reputation for professionalism, hard work, and always being there when needed. We’re honored they chose Star Equipment Sales to be a small part of that story.

The NRC Quick Swap is all about giving operators more versatility, more efficiency, and more value from a single truck. It’s an innovative solution designed to help businesses adapt to whatever the day brings—and we can’t wait to see it put to work.

Thank you to Albert’s Towing for your trust, your friendship, and the opportunity to earn your business. We truly appreciate it.

Congratulations on an incredible new addition to your fleet. We know this truck is going to do great things, and we’re excited to see it out on the road.

From all of us at Star Equipment Sales—thank you, and congratulations!

Breaking News: Star Equipment Sales has expanded the sales team! Meet our newest “Account Executive.”Qualifications:✔️ G...
07/09/2026

Breaking News: Star Equipment Sales has expanded the sales team!

Meet our newest “Account Executive.”

Qualifications:
✔️ Great with customers
✔️ Never misses a snack
✔️ Climbs the corporate ladder faster than anyone else
✔️ Thinks every shoulder is a corner office

We’re still working on:
• Email etiquette
• Phone skills
• Questionable google searches on the boss’s laptop

But morale? Through the roof. 🐒❤️

No trucks were sold by “Kiki” today… but plenty of smiles were!

07/04/2026

🇺🇸 Land of the Free. Home of the Brave. Built on Hard Work. 🇺🇸

This Fourth of July, all of us at Star Equipment Sales want to wish our customers, partners, friends, and the entire towing and recovery community a safe and Happy Independence Day!

Today we celebrate the freedoms we enjoy and honor the heroes who have protected them. We’re also proud to recognize the tow operators, first responders, and roadside professionals who keep serving their communities—even on holidays. Your commitment, professionalism, and willingness to answer the call make a difference every single day.

Thank you for trusting Star Equipment Sales to be part of your journey. We appreciate your business, your friendship, and the opportunity to help keep your fleets rolling.

Have a fantastic Fourth of July filled with family, friends, great food, and unforgettable fireworks!
🇺🇸 Happy Fourth of July from the Star Equipment Sales family! 🎆

🔥 ANOTHER SHARP ADDITION TO THE PADDACK’S FLEET! 🔥When you’re committed to running one of the most impressive fleets on ...
06/23/2026

🔥 ANOTHER SHARP ADDITION TO THE PADDACK’S FLEET! 🔥

When you’re committed to running one of the most impressive fleets on the road, there’s always room for one more standout truck - with even more to come!

A huge THANK YOU to Paddack’s Wrecker Service for their continued trust in Star Equipment Sales and for adding this stunning new Kenworth paired with an NRC 20,000 lb Rollback to their lineup!

This truck brings together Kenworth style, NRC performance, and the reliability needed to keep a busy operation moving day and night. With a fleet as sharp as theirs, we’re proud to help keep raising the bar.

We truly appreciate your continued business and look forward to more to come!

Congratulations to the entire Paddack’s team — and thank you for choosing Star Equipment Sales!

🚛 Built to perform.
💪 Ready to work.
⭐ Proudly delivered by Star Equipment Sales.

🔥🚨

A huge thank you to ASAP Automotive and Towing for trusting us with the purchase of their new Freightliner M2 equipped w...
06/23/2026

A huge thank you to ASAP Automotive and Towing for trusting us with the purchase of their new Freightliner M2 equipped with an NRC 30,000 lb Rollback custom built just for them!

This sharp unit combines the reliability of Freightliner with the performance and versatility NRC is known for, giving the ASAP Automotive team the capability to handle everything from everyday recoveries to heavier transport jobs with confidence.

We appreciate your business and are proud to be a part of your continued growth and success. We know this truck will be a valuable addition to your fleet for years to come.

Congratulations to the entire ASAP Automotive team, and thank you for choosing Star Equipment Sales!

⭐ Star Equipment Sales

📍 Serving the towing and recovery industry with industry-leading equipment and unmatched customer support.

Address

644 Starr Lane
Roberts, WI
54023

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17157494450

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