River Falls Tire Co.

River Falls Tire Co. Since 1976, River Falls Tire has been providing complete automotive, tires, and light truck repair in the River Falls, WI community.

River Falls Tire Company has been owned and operated since 1998 by Jeff Conwell. The company began in 1976 when Ron Cowley purchased the business from Bergstrom Tire Co. As an independent Firestone dealer, the company sold automotive tires and truck tires and had an on-the-farm service truck. The station also sold gas, first under the Shell Gas logo and then as a Union 76 station until the gas pum

ps were taken out in 1983. Ron installed the first hoist in the garage in the late 1970s and began to offer automotive services in addition to the extensive tire inventory. John Schultz was hired in 1978, working first as a tire technician and later as farm and truck tire salesman before coming back to work in the office as a service writer for the five service bays that operate today. In 1989 Ron hired Jeff Conwell, who had co-owned and operated the Falls '66 service station, which was located in the building that is Subway today. Jeff's background expanded the automotive services to include complete auto and light truck repair. In 1998 Jeff and John purchased the business from Ron Cowley and continued to operate under the company name River Falls Tire Company. John retired in 2016 leaving Jeff as the sole owner of the company,

The company is a NAPA AutoCare location, a Better Business Bureau accredited business, and an approved AAA Auto Repair facility.

Keep your car in tip top shape and get a tune up today at our shop! 🚗 410 N Main St. River Falls, WI
09/03/2026

Keep your car in tip top shape and get a tune up today at our shop!
🚗 410 N Main St. River Falls, WI

Replacing your timing belt on schedule can save you from costly repairs down the road. At River Falls Tire, we ensure yo...
09/02/2026

Replacing your timing belt on schedule can save you from costly repairs down the road. At River Falls Tire, we ensure your timing belt is in top shape, keeping your engine running smoothly. Book your appointment now!

🔗https://www.riverfallstire.com/service-list/timing-belt

Nobody likes dealing with major issues, and routine oil changes can help prevent them! Call to schedule yours today!
09/01/2026

Nobody likes dealing with major issues, and routine oil changes can help prevent them! Call to schedule yours today!

Battery tests prevent waking up to a vehicle that won't start. When was your last battery test?
08/31/2026

Battery tests prevent waking up to a vehicle that won't start. When was your last battery test?

What is the most relaxing part of your day? 👀
08/28/2026

What is the most relaxing part of your day? 👀

Protect Your Vehicle for the Long HaulWant to get the most life out of your vehicle? Routine oil changes are a key part ...
08/27/2026

Protect Your Vehicle for the Long Haul

Want to get the most life out of your vehicle? Routine oil changes are a key part of preventative maintenance and can help keep your engine running smoothly for years to come.

Visit River Falls Tire Co. for trusted oil change services and expert automotive care.

🚗 Keep your vehicle road-ready—schedule your appointment today! https://www.riverfallstire.com/service-list/oil-changes

💬 Your feedback means the world to us! We’re so glad to hear you had a positive experience. Thank you for choosing us, a...
08/26/2026

💬 Your feedback means the world to us! We’re so glad to hear you had a positive experience. Thank you for choosing us, and we look forward to serving you again in the future.

Preventative maintenance is essential to have reliable transportation. Our technicians are here to help!
08/25/2026

Preventative maintenance is essential to have reliable transportation. Our technicians are here to help!

Your brakes help keep you and your loved ones safe when driving. When it's time to have them inspected, serviced, or rep...
08/24/2026

Your brakes help keep you and your loved ones safe when driving. When it's time to have them inspected, serviced, or repaired, give River Falls Tire Co a call!

📞: (715) 425-5414

Address

410 N Main Street
River Falls, WI
54022

Opening Hours

Monday 7:30am - 5:30pm
Tuesday 7:30am - 5:30pm
Wednesday 7:30am - 5:30pm
Thursday 7:30am - 5:30pm
Friday 7:30am - 5:30pm

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