River Falls Tire Co.

River Falls Tire Co. Since 1976, River Falls Tire has been providing complete automotive, tires, and light truck repair in the River Falls, WI community.

River Falls Tire Company has been owned and operated since 1998 by Jeff Conwell. The company began in 1976 when Ron Cowley purchased the business from Bergstrom Tire Co. As an independent Firestone dealer, the company sold automotive tires and truck tires and had an on-the-farm service truck. The station also sold gas, first under the Shell Gas logo and then as a Union 76 station until the gas pum

ps were taken out in 1983. Ron installed the first hoist in the garage in the late 1970s and began to offer automotive services in addition to the extensive tire inventory. John Schultz was hired in 1978, working first as a tire technician and later as farm and truck tire salesman before coming back to work in the office as a service writer for the five service bays that operate today. In 1989 Ron hired Jeff Conwell, who had co-owned and operated the Falls '66 service station, which was located in the building that is Subway today. Jeff's background expanded the automotive services to include complete auto and light truck repair. In 1998 Jeff and John purchased the business from Ron Cowley and continued to operate under the company name River Falls Tire Company. John retired in 2016 leaving Jeff as the sole owner of the company,

The company is a NAPA AutoCare location, a Better Business Bureau accredited business, and an approved AAA Auto Repair facility.

Keeping up with your preventative maintenance is important to keep your vehicle on the road.
06/18/2026

Keeping up with your preventative maintenance is important to keep your vehicle on the road.

We want you to travel safely AND comfortably. When it's time to have your heating and climate control serviced or repair...
06/17/2026

We want you to travel safely AND comfortably. When it's time to have your heating and climate control serviced or repaired, give River Falls Tire Co. a call!

📞: (715) 425-5414

🔧 Uneven tire wear can be a warning sign.From improper inflation to alignment issues, many factors can impact your tires...
06/15/2026

🔧 Uneven tire wear can be a warning sign.

From improper inflation to alignment issues, many factors can impact your tires. Our team at [Your Shop Name] can assess tire wear and recommend services to improve safety and extend tire life.

https://www.riverfallstire.com/

06/12/2026
When your check engine light turns on, stop and see the diagnostic experts at River Falls Tire Co! 📌: 410 North Main Str...
06/11/2026

When your check engine light turns on, stop and see the diagnostic experts at River Falls Tire Co!

📌: 410 North Main Street | River Falls, Wisconsin

Need an oil change? We offer them! Give us a call today!
06/10/2026

Need an oil change? We offer them! Give us a call today!

Keep Your Engine Running Smoothly! 🚗⛽ A clogged fuel filter can lead to poor fuel efficiency and sluggish performance. S...
06/09/2026

Keep Your Engine Running Smoothly! 🚗⛽ A clogged fuel filter can lead to poor fuel efficiency and sluggish performance. Stay ahead of the game—visit River Falls Tire Co for a fuel filter replacement today!

🔗https://www.riverfallstire.com/service-list/fuel-filter

⚙ Is your vehicle having trouble shifting? Let the pros at River Falls Tire handle it. We provide comprehensive transmis...
06/08/2026

⚙ Is your vehicle having trouble shifting? Let the pros at River Falls Tire handle it. We provide comprehensive transmission repairs to get you back on the road with peace of mind. Contact us today to learn more!

Address

410 N Main Street
River Falls, WI
54022

Opening Hours

Monday 7:30am - 5:30pm
Tuesday 7:30am - 5:30pm
Wednesday 7:30am - 5:30pm
Thursday 7:30am - 5:30pm
Friday 7:30am - 5:30pm

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