08/20/2026
"You turn it on. It turns you on."
Let's just sit with that tagline for a second, because 1960s MG copywriters clearly did not think twice before running it. A line that reads more like a personal ad than automotive advertising, it's the kind of double entendre that would never survive a modern approvals process, which is exactly what makes it fun to look back on.
Underneath all that innuendo is a genuinely serious pitch. The copy skips horsepower bragging and goes straight for rack-and-pinion steering, predictable suspension, and self-adjusting disc brakes, the stuff that actually made an MGB fun to drive rather than just fast on paper.
"The real kick of an MGB comes not from having power to burn, but from the finesse with which you discipline it" Somewhere between the key fob joke and the spec sheet, the ad forgets to keep flirting and just tells you the car is good.
Then it snaps back into focus for the last shot: MGB mid-corner, top down, no punchlines left, just the car doing the convincing.
Great one for a "vintage ads that would never fly today" post; MGB fans will get a kick out of the retro cheese!
What's the cheesiest vintage car ad line you've ever seen?