08/26/2026
Just last week at Overland Expo in Colorado this IMV 0 Hilux Champ was spotted at the Toyota USA Booth!
Photos courtesy of Mountain Yotas
Noticeably these are 2 wheel drive only in Europe but this one on display has a 4Hi/4Lo transfer case, solid rear axle with a locking differential and it’s lifted!
This was brought to be displayed by Toyota themselves so it appears that they are testing the waters for a US market for these as off-road use only vehicles!
In other countries this things sell in the $15,000 ballpark, crazy affordable for what they offer. Naturally if they were to come as capable as this one on display we expect it would be higher starting in the US, but still a very affordable barebones off-road vehicle.
We suspect Toyota is testing the market response to seeing this one to gauge interest in bringing one to the market, honestly we aren’t sure if it will happen or not but would love to see one make its way here.
If Toyota did bring this to the US, would you buy one?