APR

APR Global leader in performance products for VW, Audi, Porsche, Seat, Skoda, & Lamborghini. New to Tuning? Here's how to get started: https://bit.ly/4dBrnuX
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Founded in 1997, APR is the global leader in performance aftermarket products for Volkswagen, Audi, Seat, Skoda, Porsche, and other vehicles. APR develops and manufactures hardware, software, calibration & data-logging tools for engine and transmission controllers, including intakes, exhaust systems, intercoolers, turbocharger systems, suspension, brake systems, wheels, and more. APR delivers soft

ware via a 24 hour automated global delivery system from its 78,000 square foot state of the art facility in Opelika, Alabama. Learn More at www.goapr.com.

What Are You Driving Wednesday:This week, we're featuring Craig Gerich’s clean Mk8 Golf R, lowered with APR Roll-Control...
09/02/2026

What Are You Driving Wednesday:

This week, we're featuring Craig Gerich’s clean Mk8 Golf R, lowered with APR Roll-Control Lowering Springs and Bumpstops. He says an APR Exhaust System is next, and we fully support that decision. 🔥

Thanks for sharing Craig ( on insta)

Join the APR insider channel for your chance to be featured.

Labor Day weekend = L’oe Show. 🇩🇪🏁We’re headed to Pottstown, PA for a full weekend of VW + Audi, and with the GTI celebr...
08/28/2026

Labor Day weekend = L’oe Show. 🇩🇪🏁

We’re headed to Pottstown, PA for a full weekend of VW + Audi, and with the GTI celebrating 50 years, we’re bringing a few things you haven’t seen yet!

FRIDAY, SEPT. 4
📍 1PM | Starting at Coventry Parlor
L’oe die Hügelige Landschaft rally. Our engineers are hitting the road in the Mk8 Golf R + Mk8 GTI for the APR presented rally, featuring new, unannounced products. Be among the first in the VW community to see what’s next for the Mk8 platform.

SATURDAY, SEPT. 5
📍9AM | Golf GTI 50th Jahre Photoshoot
Join us as we celebrate 50 years of the GTI.
📍11AM | Sly Fox Brewing
Audi Club of North America, presented by FCP Euro, is giving away an APR Stage 1 Tune + APR Ultralink.
📍7:30–10PM | L’oe Show Museum
Performance VW 30th Anniversary Party with trivia hosted by Jason Cammisa, special guests, and a PVW Q&A with Jamie Orr + Elliott Roberts. First 160 attendees get a FREE APR x PVW laser etched beer stein.

SATURDAY + SUNDAY
📍Smith Family Plaza
- Mini golf
- 50th Jahre GTI x APR posters with your lanyard
- Special edition giveaways
- Mk8 Golf R + GTI on display featuring those same new products

Save the schedule. See you at L’oe Show. 🤝

APR AFTER HOURS 🌙We asked our APR Insider Channel what they got into last weekend, and you guys delivered.First up: Dave...
08/28/2026

APR AFTER HOURS 🌙

We asked our APR Insider Channel what they got into last weekend, and you guys delivered.

First up: Dave Raybould and his 2012 VW GTI. APR K04 ECU software and intake.

Dave spent his weekend replacing the pillow ball bearings on his air struts and installing new APR end links. 🔧

Join the APR insider channel for the next chance to let us know what you did over the weekend to be featured!

Antonis Salonika and his 2016 S6 are already putting APR Stage 2 to work with APR downpipes and wheels. 🔥Next on the lis...
08/26/2026

Antonis Salonika and his 2016 S6 are already putting APR Stage 2 to work with APR downpipes and wheels. 🔥

Next on the list? Stage 3 with RS7 turbos. 👀 Who else is making the jump to Stage 3?

Be on the lookout for the what are you driving Wednesday Form on the APR insider channel for a chance to be featured.

08/26/2026

Coming 09.09.26. Stay tuned APR fam!

Go fast now. Pay over time. 🏁For a limited time, get as low as 0% APR with Affirm on eligible APR purchases. Select Affi...
08/21/2026

Go fast now. Pay over time. 🏁

For a limited time, get as low as 0% APR with Affirm on eligible APR purchases. Select Affirm at checkout and start building your next upgrade.

Shop APR today. Terms and conditions apply.

AL552 dealer unlocks are here!!!Launching today for 2022–2025 Audi B9.5 applications, including the S4, S5, SQ5, and RS5...
08/19/2026

AL552 dealer unlocks are here!!!

Launching today for 2022–2025 Audi B9.5 applications, including the S4, S5, SQ5, and RS5.

More model years. More eligible Audis. More performance. With AL552 ZF8 support, more Audi owners can now access APR TCU tuning for faster shifts, smarter torque management, and a more connected driving experience.

Available through APR dealers starting today. Learn more here: https://bit.ly/4gmeI0m

08/14/2026

Taking a lap around the parking lot to see what the crew drives. From daily drivers to weekend builds, the parking lot never disappoints. 🏁

08/07/2026

Something exciting is in the works for this 2022 Porsche 911 Turbo S.

We can’t share all the details yet, but we can give you a look at what’s been spending some time on the dyno.

What do you think we’re working on? Drop your guesses below. 👇

Running a tuned 1.8T or 2.7T? One…props, Two…your stock coils are holding you back.Our new performance ignition coils de...
07/17/2026

Running a tuned 1.8T or 2.7T? One…props, Two…your stock coils are holding you back.
Our new performance ignition coils deliver a stronger, more consistent spark under boost — eliminating misfires under load and unlocking the full potential of your tune.

Direct OEM fitment. Zero modifications required. Plug in and go.

Your modern classic deserves coils that can keep up. 🔩⚡
Check fitment here: https://bit.ly/4vwmhai

Address

4800 US Highway 280 W
Opelika, AL
36801

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13345025181

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