SD EYES

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SD EYES Providing quality eyewear for ECP’s through its brands Rip Curl,
Hackett Eyewear, and Pepe Jeans.

In 1982, SD EYES was created out of a need for quality eyewear and the promise of excellent customer service. Through the work of our top-quality customer service team and offering one-of-a-kind frames based on customer feedback, SD EYES has grown into an industry leader in the market segment. We believe between our nine in house collections and our licensed brands that we offer some of the most quality value products in the optical industry. We are always listening to our customers and watching for trends in the market to provide the best frames for customers of all ages, backgrounds, and lifestyles.

Christian Lacroix is now available at SD EYES!Christian Lacroix is an iconic name in French fashion, known for creative ...
08/27/2026

Christian Lacroix is now available at SD EYES!

Christian Lacroix is an iconic name in French fashion, known for creative innovation and timeless signatures. The Christian Lacroix Eyewear collection features rich colors, unique textures, and refined details in every frame. Signature baroque touches, vibrant color patterns, and exceptional craftsmanship showcase the French design house's distinctive style.

View the Christian Lacroix Eyewear collection at https://sdeyewear.com/christian-lacroix/

The Hackett Eyewear Collection brings the brand's refined British style to eyewear, combining quality materials and atte...
07/14/2026

The Hackett Eyewear Collection brings the brand's refined British style to eyewear, combining quality materials and attention to detail. Discover the latest styles added to the collection in the Hackett Summer 2026 Catalog.

View the catalog at: https://sdeyewear.com/hackett-2026-ss-catalog/

Happy Fourth of July from SD EYES!
07/04/2026

Happy Fourth of July from SD EYES!

Happy National Sunglasses Day!Sunglasses are more than a fashion accessory. They also help protect our eyes from harmful...
06/27/2026

Happy National Sunglasses Day!

Sunglasses are more than a fashion accessory. They also help protect our eyes from harmful UV rays, making them an important part of everyday eye health.

View our current sunwear styles at: https://sdeyewear.com/rip-curl-sun/

The ReForm Eyewear Collection is now available at SD EYES.ReForm Eyewear features flexible frames engineered to ReForm t...
05/20/2026

The ReForm Eyewear Collection is now available at SD EYES.

ReForm Eyewear features flexible frames engineered to ReForm to their original shape effortlessly, no matter the twists and turns of your day. ReForm frames feature a memory elastomer bridge that allows them to bend and return to their original shape. The collection uses a bio-based polyamide to minimize environmental impact, and 100+ global patents back the innovative technology behind ReForm.

View the ReForm Collection at https://sdeyewear.com/reform/

We are here at the Vision Source Exchange!Visit us at booth 1045 to view our newest collection, ReForm Eyewear. ReForm f...
05/01/2026

We are here at the Vision Source Exchange!

Visit us at booth 1045 to view our newest collection, ReForm Eyewear. ReForm features flexible frames that return to their original shape after bending or twisting.

Stop by to see the ReForm collection along with the latest styles from Rip Curl, Hackett, Pepe Jeans, and SD EYES!

Address

155 Corporate Drive
Oneonta, NY
13820

Telephone

800-962-3200

Website

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