The Institute for Automotive Business Excellence

The Institute for Automotive Business Excellence The Institute is the most comprehensive and effective coaching and training company in the automotive aftermarket industry.
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Elevating automotive excellence one shop at a time. Better Business, Better Life, Better Industry! The automotive business has changed drastically in recent years creating the idea that the ways of doing business in the past are far behind us. Too many ‘fast-food auto repair’ shops have turned up to battle those who create and repair the vehicles that break considerably less often, and those who f

ail to realize the Automotive Repair Industry is in the midst of upheaval and change. Whether you choose to view one of our online training classes, attend a workshop, have us perform a Business Success Plan total shop evaluation for you, or take advantage of our on-site coaching, you will find superior education and resources to help your business thrive!

09/04/2026

Learn Your Financials or Face Ruin

Do not lose sight of where your business is really at. It is easy to lose yourself as the boss and not see what everyone is doing while you are off having fun. Your teams relies on you and trusts that you will make sure they are provided for. Learn your financials and understand them. Understand who makes you that money and how to support your business they way it supports you.

09/04/2026

Guide The Culture in Your Shop, Put It In Writing

Turn your “employee handbook” into a living Culture Guide that people actually use. Create clear standards for communication, accountability, and customer experience then build a rollout plan so the Culture Guide doesn’t sit on a shelf. Expect practical frameworks, real examples, and templates you can implement immediately.

Join Wayne Marshall and The Institute at 2026 ASTA Expo September 24–26

Crafting Dynamic Company Culture Guides
Saturday, September 26th at 8:00am

Don’t miss out! Register now at
astausa.org/events

09/03/2026

Set Customer Expectations Regardless of Their Personality Type

Participants will learn the four personality types based on DISC profiles, they will be able to effectively diagnose each type quickly and adjust the way they communicate to better serve the customer.

Join Ryan Daily and The Institute at 2026 ASTA Expo September 24–26

Customer Expectation and Level Setting
Saturday, September 26th at 2:00pm

Don’t miss out! Register now at
astausa.org/events

09/02/2026

Care About Your Online Reviews!

If Google is the new word of mouth, your reviews are telling your story to the world. In this high energy session, Jimmy Lea shows you how to turn casual reviewers into raving super fans and weaponizing your Google profile for growth.

Join Jimmy Lea and The Institute at 2026 ASTA Expo September 24–26

Turn Reviews Into Raving Fans: Win the Google Game
Friday, September 25th at 8:00am

Don’t miss out! Register now at
astausa.org/events

09/02/2026

How often do you know exactly what you should charge, then second-guess it when it’s time to tell the customer?

Will they think it’s too expensive? Will they go somewhere else? Should I knock a little off the price?

That hesitation can lead to emotional discounting, and those small decisions can add up and quietly cut into your margins.

The best shops aren’t always the cheapest. They understand the value they provide, know what it costs to deliver great service, and have the confidence to price accordingly.

Join Cecil Bullard and Lucas Underwood for an Ask Me Anything conversation about pricing, profitability, and making confident decisions for your shop.

Cecil and Lucas will break down how successful shops approach pricing and build their numbers around the business they actually want to run. They’ll cover parts matrices, proper parts markup, labor rates, labor markup, discounting, and how to make pricing decisions based on the numbers instead of emotion.

This is an Ask Me Anything, so bring your questions! Whether you’re wondering about pricing, profitability, parts, labor, discounting, or a situation you’re facing in your own shop, this is your chance to ask.

If you’ve ever looked at a price and wondered, “Are we charging enough?” this is a conversation you’ll want to be part of.

09/02/2026

STOP Managing Tasks! DELEGATE Outcomes for Success

You do not need to micromanage every part of a task. Redirect the ownership of any given task to the person best suited for it. Focus on delegating the outcome for the task and stop worrying over every detail. If you trust your team trust that they can handle the process. If they have received the training just focus on their outcome.

09/01/2026

Make That Expectation Visible Before Making The Consequence Personal.

Accountability requires four things, a defined result, clear owner, a deadline, and a method for verification. Remember, trust, but verify. If you have to continually remind your team about the same task every week, it might not be that you have an accountability problem, you just might have an unclear process. You can't fairly hold someone accountable to a standard that only exists in your head, make that expectation visible before making the consequence personal.

09/01/2026

Control Expenses Without Starving the Business

Prepare to unlock the vault of secrets to skyrocketing profits and discover the art of working smarter, not harder. We'll guide you through the labyrinth of financial balance, unveiling the six sacred keys to financial triumph.

Join Cecil Bullard and The Institute at 2026 ASTA Expo September 24–26

Everything You Need to Know About Numbers and Profit
Thursday, September 24th at 8:00am

Don’t miss out! Register now at
astausa.org/events

We've got a full crew heading to ASTA 2026 this year! 👏And they're bringing a lot to the table.From customer expectation...
09/01/2026

We've got a full crew heading to ASTA 2026 this year! 👏

And they're bringing a lot to the table.

From customer expectations and company culture to profitability, Google reviews. and communicating with confidence, there's a little bit of everything on the schedule.

Our speakers know these challenges firsthand, and they're ready to share what they've learned at ASTA.

→ Swipe through to meet our speakers, check out their sessions, and start planning which ones you want to catch!

Will we see you there?

08/31/2026

CONSISTENCY BEATS TALENT AT SCALE

Take control of your business by creating and implementing effective Standard Operating Procedures (SOPs) that foster a culture of excellence, readiness for change, and streamlined operations. Ideal for business owners, managers, and team leaders ready to transform their operations from chaos to control. Ensure your business is prepared to thrive amidst change and uncertainty.

Join Kent Bullard and The Institute at 2026 ASTA Expo September 24–26

Chaos to Control
Friday, September 25th at 8:00am

Don’t miss out! Register now at
astausa.org/events

Address

3789 Wall Avenue
Ogden, UT
84405

Telephone

+13852384534

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