The Institute for Automotive Business Excellence

The Institute for Automotive Business Excellence The Institute is the most comprehensive and effective coaching and training company in the automotive aftermarket industry.
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Elevating automotive excellence one shop at a time. Better Business, Better Life, Better Industry! The automotive business has changed drastically in recent years creating the idea that the ways of doing business in the past are far behind us. Too many ‘fast-food auto repair’ shops have turned up to battle those who create and repair the vehicles that break considerably less often, and those who f

ail to realize the Automotive Repair Industry is in the midst of upheaval and change. Whether you choose to view one of our online training classes, attend a workshop, have us perform a Business Success Plan total shop evaluation for you, or take advantage of our on-site coaching, you will find superior education and resources to help your business thrive!

06/19/2026

Overrule Customer Objection

Join Aldo Gómez at SWAP, Sunrise Tech Training and EXPO
July 9 – 12, 2026

Arm your team with the tools, language, and mindset to handle objections like pros without being pushy or defensive. Dig into why customers hesitate, what they're really saying, and how to respond in a way that builds trust and closes the sale.

Objection Overruled!
Saturday, July 11th at 9:30am

Don't wait register today at
trainingexpoaz.com

Behind every stronger business decision is a better understanding of the numbers. Day 2 of the MPG Bravo Spring Meeting ...
06/18/2026

Behind every stronger business decision is a better understanding of the numbers. Day 2 of the MPG Bravo Spring Meeting gave members the chance to dig into financial performance, KPIs, and the opportunities hiding inside their shop data.

Through collaborative discussion and financial review, members gained insight into where they can improve efficiency, profitability, and overall shop performance. That’s the value of MPG: real conversations that lead to smarter decisions and stronger businesses.

See how MPG helps shop owners make stronger business decisions: https://www.wearetheinstitute.com/manager-performance-groups

In 2016, Andy Severein took over a struggling repair shop filled with junk cars, uncertainty, and more questions than an...
06/18/2026

In 2016, Andy Severein took over a struggling repair shop filled with junk cars, uncertainty, and more questions than answers.

Today, he's built a thriving business, developed a strong team, and created the freedom to step away while the shop continues to succeed.

What changed?

Join Jimmy Lea and Jennifer Hulbert as Andy, owner of Andrews Auto shares the lessons, mistakes, mindset shifts, and leadership principles that helped him grow Andrews Auto from survival mode to long-term success.

📅 June 24 | 11:00 MT

Register to hear more of his story: https://streamyard.com/watch/S7Hm728VDiUa

06/18/2026

Customer Connection Made With Confidence

Join Aldo Gómez at SWAP, Sunrise Tech Training and EXPO
July 9 – 12, 2026

Connect authentically with every customer, identify their true needs, and confidently present repair recommendations that inspire trust and action.

Sales and Customer Service: Connecting with Confidence
Friday, July 10th at 2:30pm

Don't wait register today at
trainingexpoaz.com

Strong shops are built through honest conversations, shared experience, and a willingness to keep improving. During Day ...
06/17/2026

Strong shops are built through honest conversations, shared experience, and a willingness to keep improving. During Day 1 of the MPG Bravo Spring Meeting, members focused on refining operations, strengthening SOPs, and improving the customer experience through better sales processes and accountability.

The Institute creates a space where auto repair shop owners and leaders can challenge their thinking, learn from peers, and walk away with practical strategies they can apply immediately.

See how The Institute helps shop leaders grow through MPG: https://www.wearetheinstitute.com/manager-performance-groups

06/17/2026

FIND THE FIRE! Stop Treating Smoke

Escape the cycle of reacting to every symptom your business exhibits and treat the cause. Ask yourself, "why this is happening?" Leadership starts with that new perspective. If you fall into the same problems and the frustration week after week you need to find the source and fix it.

06/16/2026

Integrity Over Bankruptcy

Doing the right thing for other people is a huge risk at times. Our CEO, Wayne Marshall, chose to avoid bankruptcy against his lawyers advice so he wouldn't hurt vendors and employees. His decision for integrity ultimately worked even though it had a chance to fail.



Changing The Industry Podcast Lucas Underwood .erwood

06/13/2026

Build That Nest Egg

Building a nest egg doesn't mean stop buying coffee, new toys, or giving up activities. It means you need to be saving money on your taxes. Take advantage of these tax credits that are there for your picking. This is sound money that you already gave to the government or would be giving to them. t applies to most shops.

The best business growth often starts with honest conversations and the willingness to learn from others who have been t...
06/12/2026

The best business growth often starts with honest conversations and the willingness to learn from others who have been there before.

Gear Performance Group # 5 gathered at Mast Service Center this week to connect, collaborate, and continue building stronger businesses alongside fellow shop owners committed to growth. These meetings help owners step outside the daily grind and focus on the bigger picture of leadership, accountability, and long-term success.

Thank you to Mast Service Center for hosting the group and helping make these conversations possible.

Want to see how a Gear Performance Group could impact your shop and leadership journey? Connect with The Institute to learn more: https://www.wearetheinstitute.com/shop-owner-performance-groups

06/12/2026

KEEP MORE MONEY

Taxes are boring! The are also a necessary evil. They are a huge part of business. If you get them right you can add an extra 10% to your bottom line. No extra customers, marketing or employees. Just more money you get to keep becase you handled your taxes correctly.

Address

3789 Wall Avenue
Ogden, UT
84405

Telephone

+13852384534

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