Impel

Impel Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced AI-powered customer lifecycle management platform.

Meet the AI that works like your best salesperson — with every website visitor, every time.Impel Chat AI captures and en...
07/20/2026

Meet the AI that works like your best salesperson — with every website visitor, every time.

Impel Chat AI captures and engages both sales and service customers with enterprise-grade intelligence that’s purpose-built for automotive. Whether it’s a Corvette in transit, EV range questions, or a service loaner request, Chat AI delivers the right answers and schedules the appointment automatically.

Now iMR Turnkey-approved for GM dealers, Impel Chat AI helps modernize customer engagement and scale results — without adding a single person to your team.

See what Impel Chat AI can do for your dealership → https://impel.pulse.ly/0n7po2pmi8

Stop chasing leads. Let AI handle the hustle.Impel Chat AI doesn't just "chat". It converts. While legacy chat tools rel...
07/17/2026

Stop chasing leads. Let AI handle the hustle.

Impel Chat AI doesn't just "chat". It converts. While legacy chat tools rely on rigid scripts or slow live agents, Impel engages GM shoppers in natural, humanlike conversations that move them forward in real time.

From VIN-specific inventory questions to financing, trade-ins, and automated sales and service scheduling, Chat AI handles sophisticated conversations 24/7, capturing intent and booking appointments while your team stays focused on the showroom.

Why wait for a lead form when you can book the appointment in real time?

See how GM dealers are winning with Impel Chat AI: https://impel.pulse.ly/exp6c6pqqg

Two years ago, Walter’s Automotive Group asked a hard question: how do you scale a luxury BDC across Porsche, Mercedes-B...
07/17/2026

Two years ago, Walter’s Automotive Group asked a hard question: how do you scale a luxury BDC across Porsche, Mercedes-Benz, Audi, and Sprinter stores without diluting the experience that defines those brands?

Today, they have the answer.

In two years with Impel AI:
→ 107,080 leads worked
→ The equivalent of ten BDC reps in additional output
→ 3,034 vehicle sales influenced
→ 56% improvement in lead-to-sale velocity (7.6 days → 3.3 days)

Same team. Same headcount. Luxury intact.

The full Walter’s Auto Group case study is live now. https://impel.pulse.ly/acqiv4tsao

The news is official: FM Capital has doubled down on Impel.Just six months after its first investment, the only venture ...
07/16/2026

The news is official: FM Capital has doubled down on Impel.

Just six months after its first investment, the only venture fund run by dealers, for dealers, came back to increase its stake. Two rounds inside a single year is rare in automotive technology.

Behind the decision: new OEM certifications, a landmark TrueCar partnership, and a next-generation Sales AI launch — all in six months.

Read the announcement: https://impel.pulse.ly/fwv0v6cdcc

"Agentic AI" is everywhere right now. The understanding isn't.Our new white paper maps the full evolution of AI in autom...
07/16/2026

"Agentic AI" is everywhere right now. The understanding isn't.

Our new white paper maps the full evolution of AI in automotive, defines what actually qualifies as agentic, and introduces a framework for evaluating where your organization stands.

Whether you're deep in AI operational deployment or just beginning to explore, it'll clarify where the industry is headed and sharpen how you think about key decisions.

Download it now: https://impel.pulse.ly/vctdv9x7kb

When WardsAuto asked Fox Motors where AI is making the biggest difference, the answer landed on the leads that come in a...
07/15/2026

When WardsAuto asked Fox Motors where AI is making the biggest difference, the answer landed on the leads that come in after close.

More than 38% of their customer engagement was happening after hours. Those inquiries used to wait until morning. Now Impel handles them in real time, so the opportunity doesn't go cold and the team starts the day ahead instead of behind.

Proud to be part of the story. Full read from WardsAuto: https://wardsauto.pulse.ly/o8kww5r2oy

Everyone knows the gold standard lead response. A personalized video from the assigned rep. The exact vehicle. The shopp...
07/14/2026

Everyone knows the gold standard lead response. A personalized video from the assigned rep. The exact vehicle. The shopper's name. Delivered instantly.

Nobody's delivering it consistently.

When the floor gets busy, it's the first “best practice” to go. Stretched teams cut corners. Process drifts. And high-intent shoppers move on to whoever shows up best.

VinVision AI puts the gold standard on autopilot. Every lead. Every VIN. Zero process drift. Zero off days.

Win the First Impression 🔗 https://impel.pulse.ly/89mtpqdkyc

Every August, we put down the laptops and pick up the clubs. It’s one of the best things we do all year.Impel's Annual C...
07/08/2026

Every August, we put down the laptops and pick up the clubs. It’s one of the best things we do all year.

Impel's Annual Charity Golf Tournament is back on August 12th at Drumlins Country Club in Syracuse, NY. All proceeds go to the Good Life Youth Foundation — an organization using arts and mentorship to open doors for at-risk youth across New York. Their work is the kind that compounds over time and truly gives back to the community. We're proud to be part of it.

Come donate. Bring your team and play. Or just come for dinner and good company.

→ Register or sponsor today. | Email [email protected] by July 17.

A customer is excited. Your AI leans in. A customer is hesitant. Your AI gives space. A customer goes quiet. Your AI cha...
07/08/2026

A customer is excited. Your AI leans in. A customer is hesitant. Your AI gives space. A customer goes quiet. Your AI changes the approach.

Most AI has one speed. Impel's Sales AI reads the room: warmth, urgency, hesitation, frustration, indecisiveness. It adjusts in real time. Every lead gets what they need, not what a script dictates.

Built with IQ. Wired with EQ. Configured to your dealership's playbook.

🔗 See How Impel AI Reads the Room https://impel.pulse.ly/sgnkgoijya

A dealer built an AI agent to shop his own store. His sales team spent four hours negotiating with a machine. Neither on...
07/06/2026

A dealer built an AI agent to shop his own store. His sales team spent four hours negotiating with a machine. Neither one knew.

That's not a thought experiment. That's May 2026.

Michael Quigley on why the next competitive question in automotive isn't "do we have AI" — it's "is our agent smarter than theirs?"

https://impel.pulse.ly/dyhunozpef

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