Traction

Traction News provides tire business owners and their employees with news, opinion and information t

Traction News provides tire business owners and their employees with news, opinion and information to run a successful tire business in America. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day.

05/31/2026

Toyo Tires has launched the 10th annual Shutter Space Automotive Photo Contest, offering photographers the opportunity to win prizes, gain industry exposure, and attend the 2025 SEMA Show.

Read more here: https://www.tractionnews.com/toyo-tires-announces-return-of-tenth-annual-shutter-space-automotive-photo-contest-prizes-include-bhphotovideo-com-gift-cards-event-social-photo-showcase-and-trip-to-sema/

05/30/2026

BKT’s Very High Flexion tire technology is helping Brazilian farmers increase productivity, reduce soil compaction, and optimize performance across large-scale agricultural operations in the Cerrado region.

Read more here: https://www.tractionnews.com/very-high-flexion-tires-by-bkt-a-real-opportunity-for-brazilian-agriculture/

05/29/2026

Nexen Tire continues expanding its OE partnerships by delivering customized tire solutions for the Kia Seltos across multiple global markets, emphasizing adaptability and performance.

Read more here: https://www.tractionnews.com/nexen-tire-supplies-oe-tires-for-kia-all-new-seltos-in-north-america-and-europe/

05/28/2026

Bridgestone earned General Motors’ 2025 Supplier of the Year recognition, reinforcing its leadership in advanced tire technology and mobility solutions.

Read more here: https://www.tractionnews.com/bridgestone-recognized-as-2025-supplier-of-the-year-by-general-motors-2/

05/28/2026

MOMO Tires is preparing for The Tire Cologne 2026 with a renewed emphasis on advanced tire technology, sustainability, and international collaboration.

Read more here: https://www.tractionnews.com/momo-tires-at-the-tire-cologne-2026-a-new-chapter/

05/28/2026

Kumho Tire USA continues to expand its community impact by partnering with veteran-focused organizations dedicated to supporting Georgia’s military families and service members.

Read more here: https://www.tractionnews.com/kumho-tire-usa-georgia-department-of-veterans-service-and-georgia-veterans-service-foundation-announce-formal-partnership-to-support-georgias-veterans-2/

05/28/2026

Hankook Tire continues its commitment to sustainability by teaming up with Cumberland River Compact to help protect Nashville’s waterways and support local environmental programs.

Read more here: https://www.tractionnews.com/hankook-tire-partners-with-cumberland-river-compact-to-support-clean-waterways/

05/27/2026

SEMA has announced its 2026 Hall of Fame class, honoring Doug Dwyer, Jay Leno, Ellen McKoy, and Dennis Overholser for their lasting impact on the automotive aftermarket industry.

Read more here: https://www.tractionnews.com/sema-announces-2026-hall-of-fame-class/

05/27/2026

Yokohama Rubber showcased the strength of its ADVAN racing tire lineup with winning performances from BMW M Motorsport and other leading teams at Nürburgring.

Read more here: https://www.tractionnews.com/yokohama-rubber-partner-bmw-m-motorsports-bmw-m3-touring-24h-car-wins-class-and-finishes-fifth-overall-at-this-years-nurburgring-24-hour-race-3/

05/26/2026

Hankook Tire is rolling out expanded U.S. Drive & Learn events in 2026 to connect dealers with product experts, manufacturing insights, and real-world tire performance testing.

Read more here: https://www.tractionnews.com/hankook-tire-accelerates-dealer-engagement-with-drive-learn-program/

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