Traction

Traction News provides tire business owners and their employees with news, opinion and information t

Traction News provides tire business owners and their employees with news, opinion and information to run a successful tire business in America. The online magazine focuses on product information, business advice, industry events and original research with new articles published every day.

09/15/2026

Dongfeng Nissan’s new N6 will feature Yokohama Rubber’s ADVAN dB V553 tires. The tires focus on quietness, comfort, and performance.

Read more here: https://www.tractionnews.com/yokohama-rubbers-advan-db-v553-tires-coming-factory-equipped-on-dongfeng-nissans-n6-2/

09/15/2026

Harley-Davidson is joining the powersports section at SEMA 2026. The iconic motorcycle brand will showcase its latest products and innovations.

Read more here: https://www.tractionnews.com/harley-davidson-joins-powersports-section-at-2026-sema-show-2/

09/14/2026

Yokohama Rubber and Nissan are partnering on the new Elgrand. The vehicle will come factory-equipped with ADVAN V61 tires.

Read more here: https://www.tractionnews.com/yokohama-rubbers-advan-v61-tires-coming-factory-equipped-on-nissans-new-elgrand/

09/14/2026

ADAS takes center stage at SEMA. Industry experts will explore safer vehicles and the future of driver-assistance technology.

Read more here: https://www.tractionnews.com/sema-adas-symposium-connects-automakers-safety-researchers-and-aftermarket-leaders/

09/14/2026

Michelin Connected Fleet and Doran are strengthening tire intelligence. Their integrated solution helps fleets monitor tire performance in real time.

Read more here: https://www.tractionnews.com/michelin-connected-fleet-and-doran-expand-the-michelin-smart-predictive-tire-offering-through-an-integrated-tire-monitoring-solution/

09/14/2026

DUNLOP’s Taking the Line honors decades of motorsport heritage. The film connects the 2026 Nürburgring race with DUNLOP’s racing legacy.

Read more here: https://www.tractionnews.com/dunlop-unveils-taking-the-line-a-short-film-from-the-nurburgring-24-hours-2/

09/13/2026

The new Hankook Winter i*cept evo 4 is built for winter performance. It delivers stronger snow traction and longer tread life.

Read more here: https://www.tractionnews.com/hankook-tire-launches-winter-icept-evo-4-with-improved-snow-performance-and-longer-mileage/

09/13/2026

OTR3DLab™ cuts prototype development from months to weeks. OTR Engineered Solutions combines 3D printing with advanced tire design.

Read more here: https://www.tractionnews.com/otr-introduces-otr3dlab-a-breakthrough-physical-prototyping-service-for-off-the-road-tires-wheels-and-tracks/

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