Dealers:
Consumers in today’s marketplace are well informed. Before stepping foot into your showroom they have often researched products and prices. They also want to know their sale will be as important to you as it is to them. The Marine Industry Certified Dealership (MICD) Program offers consumers a consistent, recognizable standard of customer service regardless of the brand, type of boat, si
ze of dealership or location. A recent survey confirmed customers look for more than just a great deal. They look for assurance: 79% of respondents indicated that, given the same product and pricing, they would be more likely to purchase a boat from a Certified Dealership than from a non-Certified Dealership. The MICD Program provides dealers with the tools to continuously improve their businesses by focusing on customer service, employee satisfaction, facility, business practices and customer follow-up. Additionally, certified dealerships receive increased sales opportunities through listings on the Discover Boating website, internet ad campaigns, recognition at NMMA boat shows and direct access to Discover Boating leads. In 2013, the Discover Boating campaign produced 25,500 boat purchases, 75% of which were first-time buyers. Certified Dealers also gain access to the MICD Portal, which houses a plethora of marketing tools and tangible benefits available only to Certified Dealers. As a Certified Dealership, you will not only improve your business, you will see a return on your investment. Consumers:
A new boat is an investment that will bring you and your family years of fun. Be sure to buy it from a dealership that has invested in making sure you will enjoy every one of those years. Choose a Marine Industry Certified Dealership. The Marine Industry Certified Dealership program is a voluntary process. Dealerships that earn Certification have made a commitment to your complete satisfaction. They also pledge to post and abide by the Marine Industry Consumer Commitment that ensures fair and equal treatment for every single customer. Dealers who have reached the highest level of certification are considered Five Star Certified Dealerships. They must demonstrate, to a third party reviewer, that they meet or exceed program standards in key areas, including customer service, employee satisfaction, facility and business practices. They must commit to follow up with 100% of their customers. And to confirm their dedication, they are recertified every two years. Your Marine Industry Certified Dealership will help you choose the right boat for your lifestyle and your needs, maintain your boat and provide service when you need it. To find a participating dealership, look for the Marine Industry Certified Dealership logo, or visit DiscoverBoating.com/certification.
