For more than sixty years, Rogers Ford/Lincoln has served the Midland community providing quality new Ford cars, trucks, and SUVs. We also provide a wide selection of pre-owned Fords and used cars of all makes and models. Rogers Ford is a full-service dealership providing auto financing as well as auto service and repair to customers from Midland, Odessa, Big Spring, Lamesa, and all over the Permian Basin and West Texas. The Rogers Ford Story
Rogers Ford is a locally owned family business that was started by Bill Rogers in 1964. As the son of an automobile dealer, Bill was well versed in the business when he moved to Midland, Texas in 1955 as General Manager for Murray Motor Co. After Bill opened his own dealership, he moved Rogers Ford to the current location in 1966. The dealership has been remodeled three times since to ensure the best environment possible for our customers. Bill's son, Doss Rogers, started working at the Dealership after attending Texas Tech University. He was Sales Manager for several years until becoming part owner in 1981. Bill Rogers retired in 1990 and passed away in 2002. Doss Rogers is still the majority owner of Rogers Ford. His oldest son Todd Rogers is currently Vice President and Partner. Scott Rogers, the younger son, is working at the dealership as well. Why Shop Here? Rogers Ford has a high-quality team of Ford Certified mechanics, two dealership awards (Top Volume Ford Dealership Award and Lincoln President's Award), and is managed by the founder's son, Doss Rogers, together with his two sons Todd and Scott. Here you'll get more than just your dream car. You'll get the on-the-job expertise that's been passed on for generations since Bill Rogers founded the company in 1964. Rogers Ford is the first dealership in the southwest part of the country to ever win the prestigious Ford Credit's Partners in Quality Award for eight years in a row. We are the only dealership in the southwest United States to accomplish that. That means that you can rest assured that when you come to Rogers Ford, you will be treated with the best customer service around. Community Minded
We are not just committed to providing you with the best customer service. We are proud to be able to give back to the Midland community by supporting local organizations such as the MISD Athletics, MARC, the Midland Hispanic Chamber of Commerce, and the American Cancer Society. As you can see, we are proud to be a family-owned dealership, and we plan on remaining this way for a long time. From our family to yours, Thank You!
