07/04/2026
July 1, 2026
FOR IMMEDIATE RELEASE
Biketailing Announces New Ownership Transition
After more than nine years of building one of South Florida’s premier motorcycle detailing, restoration, preservation, and customization brands, Biketailing Specialties Inc. (Biketailing), Miami, Florida, is entering an exciting new chapter of ownership.
We first want to congratulate and thank Roman Jimenez for the incredible reputation and five-star service he and his team have built over the years. Through dedication to the motorcycle community, Roman, his wife Julie, and their incredible team of employees, industry partners, and suppliers have established Biketailing as a respected name throughout South Florida and beyond. Customers from across the United States and abroad have trusted the business with their motorcycles because of the exceptional care and attention the business is known for today. Roman transformed Biketailing into a unique motorcycle restoration studio defined by craftsmanship, preservation, and exceptional customer experience defining principles.
We are excited to announce that Hurshell Morrison will officially become the new owner of Biketailing as the business moves forward under Legacy Moto Group LLC, continuing to operate as Biketailing Specialties Inc. and Biketailing.
The Biketailing name, brand, specialties, and location will remain in place as the business moves forward. Most importantly, our commitment to white-glove customer service, high-end craftsmanship, and exceptional attention to detail will remain at the center of everything we do. Roman's vision of treating every motorcycle with the same care and pride as if it were his own has been the cornerstone of the brand. That philosophy will continue under new ownership.
Hurshell is a United States Marine Corps veteran and brings more than thirty years of machining, fabrication, and business operations experience to the company, including more than fifteen years in machining leadership roles overseeing complex manufacturing operations and teams. A lifelong motorcyclist and enthusiast, Hurshell has owned, ridden, maintained, restored, and customized motorcycles from many of the industry's leading manufacturers. His appreciation for motorcycles of every style, from vintage classics and American V-twins to modern sport, touring, adventure, and European motorcycles, reflects the same passion for craftsmanship and preservation that customers have long associated with the Biketailing name.
Joining in support of the business is Dana Deibel, a Houston-based former corporate executive and small business owner with a background in organizational leadership, customer experience, and business development. Dana will support strategic growth and business operations as the company continues building on the strong foundation already established.
Relocating from the Houston, Texas area, and having lived and worked throughout the United States and internationally, Hurshell and Dana are excited to make South Florida their long-term home and become active members of the local motorcycle and business communities.
Over the next ninety days, Roman and the Biketailing technician team will work alongside new ownership during a planned transition period to ensure a smooth transfer. All involved will continue delivering the same exceptional service and expertise customers have come to expect.
We are honored to build upon the remarkable reputation, craftsmanship, and trust that Roman, Julie, and their team have earned. We look forward to preserving those values while thoughtfully expanding Biketailing and serving motorcycle enthusiasts for years to come. Thank you to our customers, partners, and supporters for being part of that future.
Biketailing Specialties Inc.
16637 SW 117th Avenue
Miami, FL 33177
(305) 699-9325
Website: Biketailing.com
Facebook: Biketailing
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